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Chuck E. Cheese is an American entertainment restaurant chain, first founded in 1977. Each location features arcade games, rides, musical shows, and pizza. The chain was founded by Nolan Bushnell, the co-founder of Atari, and was the first family restaurant to integrate food with arcade games and animated entertainment. Chuck E. Cheese has since expanded internationally, with locations in Guatemala, Chile, Trinidad and Tobago, and the United Arab Emirates, among others. The company has also introduced new features such as trampoline zones, an interactive dance floor, and a monthly fun pass for unlimited visits.
Characteristics | Values |
---|---|
Year founded | 1977 |
Founder | Nolan Bushnell |
Headquarters | Irving, Texas |
Features | Arcade games, amusement rides, musical shows, pizza and other food items |
Former features | Ball pits, crawl tubes, animatronic shows |
Parent company | CEC Entertainment |
Number of locations | 465 in the US and Canada, 96 franchised locations in the US, Puerto Rico, and 16 countries worldwide |
Birthday party cost | $99.99 for 6 kids |
Unlimited visits monthly pass | $7.99/month |
What You'll Learn
The history of Chuck E. Cheese
Chuck E. Cheese, or Chuck E. Cheese's, is an American entertainment restaurant chain founded on 17 May 1977 by Nolan Bushnell, the co-founder of Atari, Inc. The chain is headquartered in Irving, Texas, and each location features arcade games, amusement rides, musical shows, pizza, and other food items. The name comes from the mascot and main character, Chuck E. Cheese. The first location opened as Chuck E. Cheese's Pizza Time Theatre in San Jose, California, and was the first family restaurant to integrate food, arcade games, and animated entertainment, thus pioneering the "family entertainment centre" concept.
The idea for Chuck E. Cheese's came to Bushnell when he attended the International Association of Amusement Parks and Attractions (IAAPA) conference in Orlando and saw walk-around character costumes for sale. He spotted a costume that appeared to be a coyote and planned to buy it for his proposed Coyote Pizza restaurant. However, when the costume arrived at Atari, it turned out to be a rat with a long pink tail. Bushnell and his team decided to change the restaurant's name to Rick Rat's Pizza, but eventually settled on the name Chuck E. Cheese's Pizza Time Theatre. The character was an anthropomorphic rat from 1977 to 1992 and became a mouse in 1993.
In 1984, the chain filed for bankruptcy and was acquired by Brock Hotel Corporation, the parent company of competitor ShowBiz Pizza Place, in 1985. The merger formed a new parent company, ShowBiz Pizza Time, Inc., which began unifying the two brands, and by 1994, all locations had been rebranded as Chuck E. Cheese's restaurants. The parent company became CEC Entertainment in 1998.
Over the years, the Chuck E. Cheese character has undergone several design changes. In 1995, the character was given a "child-friendly" redesign, with a wider cheek structure, shorter snout, longer eyes, smaller ears, and a slimmer physique. In 2012, he was rebranded again as a slimmer rockstar mouse playing a guitar, with a new voice actor, Jaret Reddick, the frontman of Bowling for Soup.
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Chuck E. Cheese's menu
Chuck E. Cheese is an American entertainment restaurant chain that combines arcade games, amusement rides, and musical shows with pizza and other food items. The chain was first established in 1977 by Atari, Inc.'s co-founder Nolan Bushnell and was initially called Chuck E. Cheese's Pizza Time Theatre.
The menu at Chuck E. Cheese's includes a variety of pizzas, such as:
- Homestyle BBQ Chicken Pizza
- Spicy Hawaiian Pizza
- Signature Meatball Pizza
- Spicy BBQ Piggy Pizza
In addition, customers can create their own pizzas by choosing their size, crust, and toppings. They also offer gluten-free options.
Aside from pizza, the menu features:
- Wings with various sauces
- Cheesy bread
- French fries
- Salads
- Cakes, cookies, and churros for dessert
Chuck E. Cheese's also serves alcoholic beverages for adults and provides special birthday menus and packages for kids' birthday parties.
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Games and entertainment
Each location features arcade games, amusement rides, and musical shows, in addition to serving pizza and other food items. Games include basketball, air hockey, and alley roller, as well as ticket-based redemption games, where players can win tickets to exchange for prizes.
The chain has evolved over the years, with new games, attractions, and prizes. In 2020, paper tickets were replaced with electronic tickets, stored on Play Pass cards. The Play Pass system also replaced tokens, providing a more convenient and cleaner way to play.
Chuck E. Cheese also offers a monthly Fun Pass, which includes unlimited games and food discounts. The chain has also introduced All You Can Play games, where, for a set price, kids can play as many games as they like, making their own decisions about what to play without the pressure of using up points.
In addition to games, Chuck E. Cheese also provides entertainment through musical shows, featuring animatronic characters and, more recently, costumed characters. The shows have evolved over the years, with different formats and characters. The main character, Chuck E. Cheese, is a mouse (formerly a rat) and the lead singer and guitarist of the band. Other characters include Helen Henny, a female chicken who is the other lead vocalist and is into gaming, and Mr. Munch, a purple monster-alien keyboardist.
The chain also offers birthday party packages, with special birthday live shows, and has a Kids Club, providing free gifts and benefits for families.
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Birthday parties
Chuck E. Cheese is America's #1 place for birthday parties. It offers a range of birthday packages, with different options and perks for each package. The packages are typically priced per child, with prices ranging from $14.99 to $29.99 per child. Chuck E. Cheese also offers a $99.99 package for 6 kids, which includes 2 hours of gameplay and unlimited soft drinks.
All four of the party packages include the following:
- Reserved table for 2 hours
- Tablecloth, paper goods
- Dedicated party server/host
- Two slices of pizza and unlimited drinks for each child
- Play pass points or tokens (number based on the package)
- Ticket blaster experience for the birthday star
In addition to the items above, here is a breakdown of the bonuses that come with each of the four packages:
Star Package ($14.99 per child)
- 30 play points or 30 tokens per child
- Coil wristband per child (if the location has Play Pass)
- 3 helium balloons for the party
- Exclusive birthday star play band for the birthday child
- 250 bonus tickets for the birthday child
Super Star Package ($19.99 per child)
- 45 play points or 45 tokens per child
- 500 bonus tickets for the birthday child
- Exclusive birthday star play band for the birthday child
- Coil wristband per child (if the location has Play Pass)
- Collectible cup with free refills for each child
- 6 helium balloons for the party
Mega Super Star Package ($24.99)
- All-you-can-play games for the duration of the party (or 60 tokens for locations without Play Pass)
- 1000 bonus tickets for the birthday child
- Exclusive birthday star play band for the birthday child
- Coil wristband per child (if the location has Play Pass)
- Collectible cup with free refills for each child
- Dippin' Dots per child
- 9 helium balloons for the party
Ultimate Super Star Package ($26.99)
- All-you-can-play games for the duration of the party (or 60 tokens for locations without Play Pass)
- 1500 bonus tickets for the birthday child
- Exclusive birthday star play band for the birthday child
- Coil wristband per child (if the location has Play Pass)
- Collectible cup with free refills for life for each child
- Dippin' Dots per child
- 9 helium balloons for the party
- Play band upgrade per child at locations with Play Pass
- Ticket tote per child
- 2 large 1-topping pizzas for adults
In addition to the packages above, Chuck E. Cheese also offers a range of add-ons, such as more helium balloons, play pass coil wristbands, pull-string piñatas, and gold medallions.
When booking a birthday party at Chuck E. Cheese, it is recommended to book online, as some days offer special bonus play points for online bookings. It is also a good idea to book in advance, as the venue can get busy, especially on Saturdays.
On the day of the party, upon arriving at Chuck E. Cheese, inform the cast member at Kid Check® that you are there for a birthday party. You will then be met by your party host or hostess, who will take you to the birthday party area and help you throughout the party. They will cut the cake, help you take pictures, and serve your food.
Tips for a Successful Birthday Party
- Consider the number of guests carefully. While Chuck E. Cheese allows for up to two no-shows, it is important to have an accurate headcount to avoid extra charges.
- Be mindful of the food options. The food at Chuck E. Cheese has been described as "awful," so consider ordering extra pizzas or snacks for the adults or bringing your own food, except for ice cream and cake.
- Manage your time wisely. The 2-hour party goes by quickly, so allocate time for games, food, cake, and opening presents.
- Consider the "all-you-can-play" option to avoid the hassle of managing tokens and ensure all children have equal playtime.
- Be prepared for overstimulation. Chuck E. Cheese can be overwhelming with its bright lights, loud noises, and crowds.
- Take advantage of the dedicated host/server. They are there to help you, so don't hesitate to ask for assistance.
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The Chuck E. Cheese character
Charles Entertainment Cheese, or Chuck E. Cheese for short, is the mascot of the Chuck E. Cheese chain of family entertainment centres. Chuck E. Cheese was originally conceived as an anthropomorphic rat, but was rebranded as a mouse in 1993. The character was created in 1977 by Atari founder Nolan Bushnell, who bought a coyote costume at a conference with the intention of using it to promote his planned Coyote Pizza restaurant. However, when the costume arrived, Bushnell discovered it was actually a rat, prompting him to change the name of his restaurant to Rick Rat's Pizza. Bushnell's team of planners objected, believing that a rat was not an appropriate name for a restaurant, and so the name Chuck E. Cheese was settled on.
The rat mascot was originally given a New Jersey accent and would tell jokes, occasionally holding a cigar—though this was retired during the Great American Smokeout in 1980. The character's voice was delivered by John Widelock for the first seven years of its existence, and afterward by Scott Wilson. In 1993, Duncan Brannan was hired as the new voice of the mascot, with the task of transforming him from a rat to a mouse. By 1995, the character was given a "child-friendly" redesign, with a wider cheek structure, a less pointy and shorter snout, longer eyes, smaller ears, and a slimmer physique. The character began being characterised as a skateboarder in commercials starting in 1997, with this version of him beginning to appear in restaurants by 2004.
In 2012, the company's mascot was again redesigned, this time incorporating a rockstar theme, with the character playing a guitar. Jaret Reddick, vocalist and guitarist of Bowling for Soup, replaced Brannan as the voice of Chuck E. Cheese.
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Frequently asked questions
Chuck E. Cheese is an American entertainment restaurant chain, founded in 1977, that features arcade games, amusement rides, and musical shows, in addition to serving pizza and other food items.
Chuck E. Cheese offers arcade games, rides, and live shows. It is also known for its birthday parties for kids, which include games, a ticket blaster, and appearances by Chuck E. Cheese himself.
Chuck E. Cheese serves pizza, cold-cut sandwiches, chicken wings, salad, desserts, and alcoholic beverages at some locations.
The first Chuck E. Cheese location opened in San Jose, California, in 1977. Today, there are Chuck E. Cheese locations across the United States and in several other countries, including Mexico, Trinidad and Tobago, Chile, Saudi Arabia, and the United Arab Emirates.