Domino's Cheese Crust: A Tasty Timeline

Domino's has had cheese crust for quite some time, with the Double Decadence Crust being introduced in 2004. This crust features a rich and gooey cheese sauce made from cheddar and parmesan layered between two thin and crispy pizza bases. The Double Decadence Crust was so well-liked that Domino's brought it back in 2024 due to popular demand. While Domino's has experimented with various cheese crusts, the topic of discussion among customers is the absence of a stuffed crust option, which some speculate is due to the time-consuming nature of its preparation.

Double Decadence Crust was introduced in 2004

Double Decadence Crust, an indulgent crust featuring a rich and gooey cheese sauce made from cheddar and parmesan layered between two thin and crispy pizza bases, was introduced by Domino's Pizza Enterprises Ltd in 2004. This cult-favorite crust, which also includes stretchier mozzarella, was the company's most indulgent pizza crust at the time and a testament to their dedication to all things cheese.

The idea behind the Double Decadence Crust was to offer customers a mouthwatering sensation with each bite, as the gooey cheese sauce oozed from the base. Domino's Head of Product Development & Innovation, Michael Treacy, described the crust as an "irresistible combo" and encouraged customers to try it, asking, "Why have one crust when you can have two?" The crust was initially introduced in Australia, where it became a beloved favorite, with one customer even commenting on social media every day for a year to bring it back after it was discontinued.

The Double Decadence Crust was recently brought back in Australia in June 2024 due to popular demand, showing that some pizzas are truly timeless. The crust was available as a $4 upgrade to any large Domino's pizza, allowing customers to choose their favorite flavor to pair with the indulgent crust.

The re-introduction of the Double Decadence Crust also showcased Domino's commitment to listening to their customers and delivering on their feedback, as stated by Domino's ANZ Chief Marketing Officer Allan Collins. The company's willingness to bring back fan favorites and create new, innovative options ensures that Domino's remains a go-to choice for pizza lovers everywhere.

The crust features a cheese sauce made from cheddar and parmesan

Domino's has delighted cheese lovers by bringing back its legendary Double Decadence Crust. The crust features a rich and gooey cheese sauce made from two types of cheese: cheddar and parmesan. This indulgent crust is layered between two thin and crispy pizza bases, topped with stretchy mozzarella. The combination of cheddar and parmesan cheeses creates a unique and mouthwatering flavour that has won the hearts of Domino's customers.

The Double Decadence Crust was first introduced to the menu in 2004 and has since become a cult favourite. After receiving overwhelming requests on social media, Domino's decided to bring back this decadent treat. The crust is available as an upgrade to any large pizza, adding an extra layer of indulgence to your favourite pizza flavour.

Michael Treacy, Domino's Head of Product Development & Innovation, describes the Double Decadence Crust as an irresistible combo that has truly stood the test of time. Each slice offers a mouthwatering sensation of gooey cheese sauce oozing from the base with every bite. It's a true testament to Domino's dedication to all things cheese.

The crust has received rave reviews from customers, with one fan even commenting on social media every day for a year to bring it back. Domino's ANZ Chief Marketing Officer, Allan Collins, emphasised that listening to and delivering on customer feedback is what makes his job enjoyable. The Double Decadence Crust is a perfect example of how Domino's prioritises its customers' preferences.

The combination of cheddar and parmesan in the cheese sauce adds a rich and savoury flavour to the crust. The sharpness of cheddar blends beautifully with the nutty, salty notes of parmesan, creating a decadent and indulgent experience. This crust is perfect for those who crave extra cheese and want to take their pizza experience to the next level.

Domino's has never made a stuffed crust pizza

Despite the popularity of stuffed-crust pizzas, Domino's has never offered this option to its customers. There are several reasons why the company has decided against it. Firstly, making stuffed crusts by hand is time-consuming and not worth the effort. Most places that offer stuffed crust pizzas make them off-site using robots, and the crusts are then shipped frozen to the stores. Domino's, on the other hand, advertises that most of their crusts are made in-store.

Additionally, there is no standard way to make a stuffed crust, and it would take significantly longer to make a stuffed crust pizza compared to a regular pizza. This would result in longer wait times for customers, especially during rush periods. The extra time and labour required to make stuffed crusts could also impact the business's bottom line, as it would need to staff an extra person to make the crusts.

Some people also speculate that Domino's doesn't offer stuffed crust pizzas because they are concerned about Pizza Hut suing them for patent infringement, as Pizza Hut and other pizza chains are believed to have patented their stuffed crusts. However, this seems unlikely, as other smaller pizza places offer stuffed crusts without facing legal repercussions.

Instead of a traditional stuffed crust, Domino's offers its customers a variety of other crust options, including thin crust, pan crust, and Brooklyn crust. They also have cheesy bread, which some customers consider their equivalent to stuffed crust.

In 2024, Domino's Australia brought back its "Double Decadence" pizza, which features two thin and crispy pizza bases with a rich and gooey cheese sauce made from cheddar and parmesan layered between them. This indulgent crust option was originally introduced in 2004 and was brought back due to popular demand. However, this crust option is different from a traditional stuffed crust, as it has two bases with cheese sauce in between, rather than a single base with cheese stuffed into the crust.

The Double Decadence Crust was brought back in 2024 due to popular demand

The Double Decadence Crust, a legendary and cult-favorite menu item, was brought back by Domino's Pizza Enterprises Ltd. in 2024 due to popular demand. The indulgent crust, featuring a rich and gooey cheese sauce made from cheddar and parmesan layered between two thin and crispy pizza bases, was initially introduced in 2004. After two decades, the mouthwatering crust returned as a $4.00 upgrade to any large Domino's pizza.

Domino's Head of Product Development & Innovation, Michael Treacy, celebrated the comeback of the irresistible combo, inviting fans to indulge in the ultimate cheesy experience. The Double Decadence Crust received an overwhelmingly positive response on social media, with customers eagerly awaiting its return.

The crust's initial debut in 2004 left a lasting impression, with many customers craving a taste of nostalgia. The unique combination of two thin crusts, a creamy cheese sauce, and the stretchy mozzarella topping created a sensory delight that became an instant classic. The limited-time return of the Double Decadence Crust in 2024 was a testament to Domino's dedication to delivering on customer feedback and their passion for all things cheese.

The process of bringing back the Double Decadence Crust highlighted Domino's commitment to their customers. With one customer persistently requesting its comeback on social media for an entire year, Domino's demonstrated their willingness to listen and act on their patrons' desires. The crust's return was a highly anticipated event, offering a delightful blend of nostalgia and culinary indulgence.

The Double Decadence Crust's comeback in 2024 was a testament to its enduring popularity and the power of customer feedback. Its rich, cheesy flavors and unique texture created a lasting impression, solidifying its status as a beloved menu item. The return of the Double Decadence Crust by Domino's not only satisfied their customers' cravings but also reinforced their dedication to delivering exceptional experiences and responding to the demands of their loyal fanbase.

The crust is available as a $4 upgrade to any large pizza

Domino's Pizza Enterprises Ltd (Domino's) is bringing back its legendary Double Decadence Crust for a limited time only. The indulgent crust will be available as a $4 upgrade to any large Domino's pizza.

The Double Decadence Crust features a rich and gooey cheese sauce made from two cheeses—cheddar and parmesan—layered between two thin and crispy pizza bases and topped with stretchier mozzarella. It's Domino's most indulgent pizza crust ever and a testament to their dedication to all things cheese.

Michael Treacy, Domino's Head of Product Development & Innovation, said the irresistible combo has truly stood the test of time, originally making its debut on the menu two decades ago in 2004. He added, "Each slice offers a mouthwatering sensation of wonderfully gooey cheese sauce oozing from the base as you bite into your pizza. Crust me, you need to try it."

Customers can now order the deliciously decadent crust for any large Domino’s pizza, choosing from a range of flavour options. The crust is available in-store, through the Domino's app, or online at www.dominos.com.au.

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