
Saying say cheese is a universal phrase used to encourage people to smile for a photograph, but its origins and variations across cultures are often overlooked. The phrase itself stems from the idea that forming the word cheese naturally lifts the cheeks and creates a broad, genuine smile. While it’s widely used in English-speaking countries, other languages have their own versions, such as dites fromage in French or di patata in Italian, each tailored to achieve the same effect. Understanding how to say say cheese in different contexts not only enhances your photography skills but also offers a glimpse into the linguistic and cultural nuances of smiling for the camera.
| Characteristics | Values |
|---|---|
| English Phrase | Say Cheese |
| Purpose | To encourage someone to smile for a photograph |
| Origin | Likely originated from the early 20th century, with "cheese" chosen for its ability to create a natural smile |
| Variations | "Smile!" (English), "Dites 'ouistiti'" (French), "Di 'patata'" (Italian), "Say 'kimchi'" (Korean), "Di 'whiskey'" (Spanish) |
| Pronunciation | /seɪ tʃiːz/ |
| Cultural Impact | Widely recognized and used in photography across English-speaking countries |
| Alternatives | "Look at the camera," "Flash your pearly whites," "Give me a big grin" |
| Usage Context | Primarily used by photographers or individuals taking photos |
| Effectiveness | Highly effective in prompting a natural, toothy smile |
| Historical Note | The phrase has been in common use since at least the 1940s |
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What You'll Learn
- Origins of Say Cheese: Phrase linked to forcing a smile by mimicking the word's long ee sound
- Cultural Variations: Different languages use unique phrases like Whiskey in German or Kimchi in Korean
- Photography Tips: Use humor or props to make subjects smile naturally before snapping the photo
- Psychology Behind Smiling: Smiling triggers brain chemicals like dopamine, enhancing mood and photo authenticity
- Alternatives for Kids: Fun prompts like Show me your superhero face! work better for younger subjects

Origins of Say Cheese: Phrase linked to forcing a smile by mimicking the word's long ee sound
The phrase "say cheese" has become a universal cue for photographers seeking to capture genuine smiles. But have you ever wondered why this particular phrase is so effective? The secret lies in the long "ee" sound, which naturally lifts the cheeks and stretches the mouth into a smile-like shape. This linguistic quirk is not just a coincidence; it’s a clever exploitation of how our facial muscles respond to certain sounds. By mimicking the word "cheese," we inadvertently force our faces into a smile, making it a perfect tool for photographers aiming to freeze a moment of joy.
To understand this phenomenon, consider the mechanics of speech. When you pronounce the word "cheese," the "ee" sound requires you to part your lips and raise the corners of your mouth. This action closely resembles the muscles engaged in a genuine smile, particularly the zygomatic major muscle, which lifts the corners of the lips. While the smile induced by saying "cheese" may start as a mechanical response, it often triggers a genuine emotional reaction, blending the artificial with the authentic. This duality is why the phrase has endured for generations.
If you’re a photographer looking to refine your use of this phrase, timing is key. Say "cheese" just as you’re about to snap the photo, ensuring the subject’s lips are still forming the word when the shutter clicks. For children or those who find the phrase too predictable, try variations like "say cheese pizza" or "say cheese cake" to keep it playful and spontaneous. Experiment with delivery—a cheerful tone can enhance the effect, while a monotone might fall flat. Remember, the goal is to create a natural-looking smile, not a forced grimace.
Interestingly, the phrase’s origins trace back to the early 20th century, though its exact roots remain debated. One popular theory suggests it emerged from the idea that smiling while saying "cheese" would create a more flattering photograph. Another posits that the word "cheese" was chosen for its simplicity and universal recognition. Regardless of its history, the phrase’s effectiveness is undeniable, making it a staple in photography across cultures. Its staying power lies in its ability to combine linguistics, physiology, and psychology into a single, actionable cue.
For those skeptical of its effectiveness, consider this: the phrase works not just because of the "ee" sound, but because it’s a shared cultural reference. When someone says "say cheese," we instinctively know what’s expected, and our brains often comply, even if reluctantly. To maximize its impact, pair the phrase with a friendly demeanor and a genuine smile of your own. After all, smiles are contagious, and the best photographs capture not just a pose, but a moment of connection. So the next time you’re behind the lens, remember: "say cheese" is more than a phrase—it’s a tool for crafting lasting memories.
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Cultural Variations: Different languages use unique phrases like Whiskey in German or Kimchi in Korean
The phrase "say cheese" is a staple in English-speaking cultures, but it’s far from universal. Across the globe, photographers and subjects alike rely on culturally specific prompts to elicit that perfect smile. For instance, in Germany, the word “Whiskey” is often used, as the elongated pronunciation naturally stretches the lips into a grin. Similarly, in Korea, “Kimchi”—a nod to the iconic fermented vegetable dish—serves the same purpose. These examples highlight how language and culture intertwine to create unique solutions for a universal need.
To understand why these variations exist, consider the phonetic qualities of each phrase. The hard “k” sound in “Kimchi” and the drawn-out “s” in “Whiskey” both encourage a wide, natural smile. This isn’t accidental; languages often adapt everyday phrases to maximize their effectiveness. For practical use, if you’re traveling or working with non-English speakers, knowing these local alternatives can make a significant difference in capturing authentic expressions. For example, in France, “Ouistiti” (meaning “marmoset”) is the go-to phrase, while in Italy, “Formaggio” (cheese) is used, though it’s pronounced differently from its English counterpart.
Adopting these phrases isn’t just about translation—it’s about cultural sensitivity. Using “Kimchi” in Korea or “Whiskey” in Germany shows respect for local customs and can foster a more comfortable environment for your subjects. However, be cautious: some phrases may have unintended connotations or be less effective in certain age groups. For instance, “Kimchi” might confuse older generations in Korea who are less familiar with its use in photography. Always research or ask locals for the most appropriate phrase to avoid missteps.
Finally, consider the broader takeaway: these cultural variations remind us that even the simplest interactions are shaped by language and tradition. By embracing these differences, we not only improve our photography skills but also deepen our appreciation for global diversity. Next time you’re behind the camera, swap “say cheese” for a local alternative—it’s a small change that can lead to big smiles and meaningful connections.
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Photography Tips: Use humor or props to make subjects smile naturally before snapping the photo
A forced smile can ruin a photograph, leaving subjects looking stiff and unnatural. Instead of relying on the overused "say cheese," photographers can employ humor and props to elicit genuine smiles. This technique not only creates more engaging images but also fosters a relaxed atmosphere, making the experience enjoyable for both the photographer and the subject.
The Power of Humor: A Comparative Analysis
Consider two scenarios: a photographer barking "say cheese" versus one who shares a lighthearted joke or anecdote. The latter approach, rooted in humor, has a higher likelihood of producing authentic smiles. According to a study published in the *Journal of Experimental Psychology*, genuine smiles, also known as Duchenne smiles, are more likely to occur in response to positive emotional stimuli, such as laughter or amusement. To harness this, photographers can:
- Share a funny story or memory related to the subject or setting.
- Use wordplay or puns tailored to the individual’s interests.
- Engage in playful banter, especially with children or groups, to create a sense of camaraderie.
Props as Catalysts for Natural Smiles: An Instructive Guide
Props serve as tangible tools to break the ice and encourage spontaneous reactions. For instance, a colorful hat or an oversized frame can prompt subjects to laugh or interact, shifting their focus from the camera to the object. Here’s a step-by-step approach:
- Choose age-appropriate props: For toddlers (ages 1–3), consider soft toys or bubbles; for teenagers, trendy accessories like sunglasses or snapback hats work well.
- Incorporate thematic elements: At weddings, use props like "Team Bride" signs or vintage cameras to align with the event’s vibe.
- Encourage interaction: Ask subjects to hold, wear, or play with the prop, creating a dynamic scene rather than a static pose.
Practical Tips for Maximum Impact: A Descriptive Takeaway
Imagine a family portrait session where the photographer hands the youngest child a stuffed animal, then asks, "Can you show me how it dances?" The child’s laughter becomes contagious, spreading to the parents and siblings. This moment, captured mid-action, results in a photo filled with genuine joy. To replicate this:
- Time your shot: Wait for the peak of the subject’s laughter or interaction with the prop before snapping the photo.
- Use burst mode: For fast-paced moments, this ensures you capture the perfect expression.
- Be patient: Allow subjects time to relax and engage with the humor or prop, rather than rushing the process.
Cautions and Considerations: A Persuasive Argument
While humor and props are effective, they require sensitivity and adaptability. Not all subjects will respond to the same tactics, and overusing props can make photos feel staged. For instance, a professional headshot session may not benefit from silly props, whereas a casual family gathering could thrive with them. Photographers should:
- Read the room: Gauge the subject’s personality and comfort level before introducing humor or props.
- Avoid clichés: Steer clear of overused jokes or props that feel outdated or irrelevant.
- Prioritize authenticity: The goal is to capture real emotions, not to force a reaction.
By mastering the art of humor and props, photographers can transform the mundane "say cheese" into a dynamic, personalized experience, resulting in photographs that tell a story of joy and connection.
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Psychology Behind Smiling: Smiling triggers brain chemicals like dopamine, enhancing mood and photo authenticity
Smiling isn’t just a social cue—it’s a biochemical event. When you grin, even if it’s forced, your brain releases dopamine, a neurotransmitter linked to pleasure and reward. This isn’t mere folklore; studies using fMRI scans show that the act of smiling activates the brain’s reward system, mimicking the effects of receiving a compliment or eating chocolate. For photographers or selfie-takers, this means a genuine-looking smile isn’t just about saying "cheese"—it’s about triggering the right neural pathways to create authenticity.
To harness this effect, try a two-step approach. First, think of something genuinely joyful before the photo—a memory, a joke, or even a funny mental image. This primes your brain to release dopamine naturally. If that’s not possible, exaggerate the smile by lifting your cheek muscles and slightly parting your lips. This physical action still activates the zygomatic major muscles, which send signals to the brain to release dopamine, even if the smile starts as a pose. The result? A photo that looks spontaneous, not staged.
Children instinctively understand this better than adults. Research shows that kids smile up to 400 times a day, compared to the average adult’s 20 times. Their frequent smiling keeps dopamine levels higher, contributing to their generally brighter moods. Adults can learn from this by practicing "smile training"—setting reminders to smile for 10 seconds every hour. Over time, this habit rewires the brain to associate smiling with positivity, making it easier to summon a genuine grin on command.
However, not all smiles are created equal. A Duchenne smile, which involves both the mouth and eyes, is the gold standard for authenticity. It’s harder to fake because it requires the orbicularis oculi muscles around the eyes to contract, a movement linked to genuine emotion. To achieve this, focus on relaxing your face before smiling. Tense muscles block the natural flow of dopamine, so take a deep breath, exhale slowly, and let the smile spread from your eyes downward. This technique ensures the photo captures not just a grin, but a moment of genuine joy.
Finally, consider the context. Smiling in a group photo amplifies its psychological impact. Mirror neurons in the brain cause people to unconsciously mimic the expressions around them, creating a ripple effect of positivity. If you’re the first to smile, you’re not just improving your own mood—you’re influencing others to do the same. This collective dopamine boost makes the photo feel more authentic and joyful, proving that saying "cheese" is less about the word and more about the science behind the smile.
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Alternatives for Kids: Fun prompts like Show me your superhero face! work better for younger subjects
Capturing genuine smiles from kids can be a challenge, but swapping "say cheese" for creative prompts transforms the task into a game. Instead of a forced grin, try, “Show me your superhero face!” This simple phrase invites children to flex their imagination, puff out their chests, and beam with pride—a natural, joyful expression that’s perfect for the camera. The key is to tap into their playful energy, turning the photo session into a moment of fun rather than a chore.
Analyzing why this works reveals a psychological edge: kids respond better to action-oriented commands that engage their creativity. “Say cheese” often feels robotic and disconnected from their world. In contrast, prompts like “Pretend you just won a race!” or “What’s your silliest monster roar?” encourage movement and storytelling, making them forget they’re posing. For toddlers (ages 2–4), keep it simple and visual—“Can you make your eyes sparkle?”—while older kids (ages 5–8) thrive on more elaborate scenarios like “You’re a pirate finding treasure!”
To maximize success, pair these prompts with timing and environment. Use them during peak energy moments, like after a snack or playtime, when kids are naturally animated. Avoid overusing the same phrase; rotate prompts to keep things fresh. For instance, follow “Superhero face!” with “Show me your invisible cape!” to sustain interest. If working with multiple kids, turn it into a group activity: “Who can make the funniest face first?” This fosters laughter and camaraderie, ensuring everyone’s engaged.
A cautionary note: while these prompts are effective, they’re not one-size-fits-all. Some kids may need a quieter approach, like “Imagine your favorite toy is watching you.” Observe their reactions and adapt accordingly. Over-enthusiasm can backfire, so maintain a calm, playful tone rather than shouting commands. The goal is to guide, not overwhelm.
In conclusion, ditching “say cheese” for imaginative prompts isn’t just about better photos—it’s about creating a positive experience for kids. By meeting them at their level and sparking their creativity, you capture not just a smile, but a moment of pure, unfiltered joy. It’s a small shift with a big payoff, turning photo sessions into memories they’ll want to relive.
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Frequently asked questions
In Spanish, "say cheese" is translated as "di patata" or "di queso."
In French, you would say "dites fromage" to prompt someone to smile for a photo.
In Japanese, the phrase is "はい、チーズ" (Hai, chīzu), which directly translates to "yes, cheese."

























