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| Characteristics | Values |
|---|---|
| Commercial name | Kraft Macaroni & Cheese TV Spot, 'That Kraft Feeling' |
| Song | "Only Time" by Enya |
| People | A young girl, her mother, Terrence Beasor, Violet Krumbein, Grayson Taylor, Josh Breeding, Kate Lane, Robert Peters, Ted Williams |
| Agencies | Johannes Leonardo, Starcom, Crispin Porter Bogusky |
| Time | 15 seconds |
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What You'll Learn
Kraft Macaroni & Cheese TV Spot, 'That Kraft Feeling'
Kraft Macaroni & Cheese's TV commercial, 'That Kraft Feeling', features a man being hugged by a large brown bear. The man is shown hovering above the ground, taking in all the comfort from the bear's hug. He then takes a bite of Kraft Macaroni & Cheese and is transported back to his dining table. The commercial encourages viewers to find their comfort food and experience the "Kraft feeling".
The commercial, created by the media agency Johannes Leonardo, has prompted viewers to ask questions about the ad and its cast. The song featured in the commercial is "Life Lesson" by Peter Frampton.
The spot also highlights the comfort and warmth associated with Kraft Macaroni & Cheese, positioning it as a comforting meal that can transport one back home. The use of a bear hug symbolizes the feeling of comfort and warmth, creating a memorable visual to emphasize the "Kraft feeling".
In another Kraft Macaroni & Cheese TV spot, a family sits down to eat macaroni and cheese. The father notices the boy reaching over to take some food from his sister's plate and asks him where he learned to skim. The commercial ends with the message that "Kids who skim have parents who skim", suggesting that children pick up on their parents' habits. This ad is part of a series of commercials by Kraft Macaroni & Cheese, including the 'That Kraft Feeling' spot, that explore the unique experiences and emotions associated with their product.
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Kraft Macaroni & Cheese TV Spot, 'Endless Thumbs Up'
Kraft Macaroni & Cheese's TV commercial, 'Endless Thumbs Up', is a 15-second advertisement from the Bread, Rice, Pastas & Sides industry. The commercial features a family sitting down at the table to eat macaroni and cheese. The boy reaches over to his sister's plate to take some of her food. The father catches him and asks where he learned to skim, implying that "kids who skim have parents who skim". The commercial ends with the entire family giving each other "thumbs up".
The commercial, along with others such as 'That Kraft Feeling', 'Abrazo de oso' (Spanish), 'Help Yourself: Robot Shapeshifter', 'Bottled Hug', 'Grandma's House', 'Comfy Cat', 'Skim', 'Dinner, Not Art', and 'Sleepover', can be viewed on iSpot.tv. The website also provides information on the songs, characters, and celebrities appearing in the commercials.
The iSpot.tv webpage for the 'Endless Thumbs Up' commercial also mentions that submissions should only be made by actors, their parent/legal guardian, or casting agency. It also mentions that the user accepts their use of cookies by using iSpot.tv.
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Kraft Macaroni & Cheese TV Spot, 'Help Yourself: Robot Shapeshifter'
Kraft Macaroni & Cheese is a well-known and beloved product that has been around for 75 years. To celebrate this milestone, Kraft released a series of TV commercials, including the 15-second spot 'Help Yourself: Robot Shapeshifter'. Unfortunately, there are no further details available about this particular advertisement. However, it is part of a collection of Kraft Macaroni & Cheese commercials that feature catchy titles and creative themes.
The Help Yourself series of commercials includes 'Break the Cycle', in which a man's mood is instantly improved after eating Kraft Macaroni & Cheese from the microwave. The advertisement shows how a simple, quick meal can bring joy to one's day-to-day life.
Another ad in the series, titled 'Bottled Hug', conveys a similar message of warmth and comfort. This theme is also reflected in the 'Comfy Cat' commercial, which is part of the Kraft Macaroni & Cheese Deluxe series.
The 'Another Family' commercial celebrates the 75th anniversary of Kraft Macaroni & Cheese by depicting three generations enjoying the product together. This ad highlights how Kraft Macaroni & Cheese has been a beloved part of family meals for generations.
While the specific content of the 'Robot Shapeshifter' ad remains a mystery, it is clear that Kraft Macaroni & Cheese commercials employ creative strategies to showcase the product's convenience, comfort, and role in bringing people together.
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Kraft Macaroni & Cheese TV Spot, 'Not Hungry'
This particular Kraft Macaroni & Cheese TV spot is one of several commercials in the series, each exploring different themes and scenarios. Another advertisement, titled 'That Kraft Feeling', showcases a man embraced by a large brown bear, symbolizing comfort. As he savours a bite of Kraft Macaroni & Cheese, he is transported back to his dining table, emphasizing the comfort and satisfaction associated with the product.
The Kraft Macaroni & Cheese commercials often incorporate creative elements and unique storylines to engage their audience. For instance, the 'Sibling Takeover' commercial features a young girl enjoying her Kraft Macaroni & Cheese, with the song "Only Time" by Enya playing in the background, similar to the 'Not Hungry' ad.
The Kraft brand has also ventured into collaborative commercials, partnering with Star Wars for their 'Can't Play' TV spot. This advertisement introduces a father and son dynamic, where the father showcases his cherished Star Wars collectibles, only for the son to realize that the Star Wars-themed Kraft Macaroni & Cheese might not be meant for consumption, humorously declaring it a "room of lies."
Through these imaginative and lighthearted commercials, Kraft Macaroni & Cheese aims to connect with its audience, emphasizing the comfort and enjoyment associated with their product. The 'Not Hungry' TV spot, in particular, captures the relatable scenario of a child's picky eating habits, offering Kraft Macaroni & Cheese as a delightful solution.
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Kraft Macaroni & Cheese TV Spot, 'What I Did For Love'
Kraft Macaroni & Cheese's TV commercial "What I Did For Love" showcases the lengths people will go to for a taste of the iconic dish. The ad features light-hearted depictions of thievery and sneakiness, highlighting the irresistible nature of Kraft's product. From scraping noodles off artwork to stealing a truck, the characters in the commercial will do whatever it takes to satisfy their craving.
The spot, directed by Hank Perlman of Hungry Man for CP+B, is set to the tune of "What I Did For Love" by Marvin Hamlisch and Edward Kleban. The song, originally written for Broadway in 1975, has been recorded by numerous artists and specially arranged for this commercial by JSM Music in New York.
The ad, titled "Memory," also explores a deeper narrative. It opens with a daughter visiting her father, who is living with dementia. The father, unable to recognize his daughter, shares a long-kept secret with her, revealing a heartwarming moment of connection despite the challenges of memory loss.
"Memory" was produced in collaboration with VCCP London and their global content production studio, Girl&Bear. The film is set to air across the U.K. in 2025, capturing the hearts of viewers with its blend of humour, emotion, and, of course, the irresistible appeal of Kraft Macaroni & Cheese.
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