Lankybox Kitchen: Is It Chuck E. Cheese's?

Chuck E. Cheese has partnered with Virtual Dining Concepts and popular children's YouTube channel LankyBox to create a virtual brand called LankyBox Kitchen. The brand, which will be prepared for delivery inside Chuck E. Cheese locations, features a curated menu inspired by the YouTube channel's characters and includes items such as Pizza Mac, Spicy BBQ Loaded Fries, and Colorful Churros. LankyBox Kitchen taps into the popularity of the LankyBox YouTube channel, which has over 21 million subscribers, to appeal to young customers and families.

LankyBox Kitchen is a partnership between Chuck E. Cheese, Virtual Dining Concept and LankyBox

LankyBox Kitchen is a partnership between Chuck E. Cheese, Virtual Dining Concepts, and the popular children's YouTube channel LankyBox. The virtual brand is owned by Chuck E. Cheese's parent company, CEC Entertainment, and is prepared for delivery inside Chuck E. Cheese locations. The menu features family-friendly dishes inspired by LankyBox characters, including Pizza Mac, Spicy BBQ Loaded Fries, personal pan pizzas, and Colorful Churros. The brand targets children and families, complementing CEC Entertainment's family-oriented concepts and digital growth strategy.

LankyBox Kitchen leverages the popularity of the LankyBox YouTube channel, which has over 21 million subscribers and creates short videos geared toward children. The brand's marketing program includes custom LankyBox content across social media channels and advertisements on Chuck E. Cheese's in-restaurant TVs. The packaging features LankyBox's Foxy and Boxy characters and includes a QR code linking to exclusive LankyBox videos.

Virtual Dining Concepts (VDC) is a company that specializes in developing delivery-only brands based on popular social media influencers and content creators. VDC's most famous brand, MrBeast Burger, has been highly successful, driving significant traffic to its brick-and-mortar locations. The partnership with LankyBox Kitchen is expected to appeal to Gen Z consumers as they gain more spending power and start families.

Chuck E. Cheese, known for its innovation in games and entertainment, is excited to partner with VDC to lead the family entertainment and restaurant category with this new 'eatertainment' delivery-only dining concept. The brand is available for delivery in select cities across the US and is expected to be popular with customers nationwide.

The menu features family-friendly dishes like Pizza Mac, Spicy BBQ Loaded Fries and Colorful Churros

LankyBox Kitchen is a restaurant that offers a family-friendly menu with dishes such as Pizza Mac, Spicy BBQ Loaded Fries, and Colorful Churros. The Pizza Mac is a creative take on the classic pizza and macaroni and cheese combination. It is a comforting and satisfying dish that appeals to both children and adults. The Spicy BBQ Loaded Fries are a hearty option, featuring a generous portion of French fries topped with savoury ingredients such as smoked pulled pork, cheese, and sweet BBQ sauce. This dish can be customised with various toppings, such as chicken, beef, or additional spicy peppers. Lastly, the Colorful Churros add a touch of sweetness to the menu. These fried dough treats are often served with colourful sprinkles or sugar, making them visually appealing and perfect for those with a sweet tooth.

The menu at LankyBox Kitchen is designed to cater to a wide range of tastes and preferences. Pizza Mac combines two classic comfort foods, making it a popular choice for those seeking a hearty and familiar meal. Similarly, the Spicy BBQ Loaded Fries offer a customisable option, allowing customers to personalise their dish by choosing from a variety of toppings. This flexibility makes the dish accessible to a broad range of diners, from those who prefer a simple cheese fry to those who enjoy the added spice of jalapeños.

The Colorful Churros offered at LankyBox Kitchen add a playful element to the menu. Churros are a traditional fried dough pastry that can be found in various cultures, and LankyBox Kitchen puts its unique spin on this classic dessert. By adding colourful toppings or fillings, the restaurant creates a fun and Instagram-worthy treat. The bright colours and sparkling sprinkles elevate the churros, making them a delightful and whimsical dessert option for both children and adults.

LankyBox Kitchen's family-friendly menu offers a range of dishes that cater to different preferences and taste profiles. The combination of comforting savoury options, such as Pizza Mac and Spicy BBQ Loaded Fries, along with the playful sweetness of Colorful Churros, creates a well-rounded dining experience. The customisability of the loaded fries also ensures that the menu can accommodate various dietary needs and preferences, making it an inclusive choice for families with diverse tastes.

LankyBox Kitchen will be prepared for delivery inside Chuck E. Cheese locations

LankyBox Kitchen is a partnership between Chuck E. Cheese, Virtual Dining Concept, and the popular children's YouTube channel LankyBox. LankyBox Kitchen will be prepared for delivery inside Chuck E. Cheese locations and marketed on social media and at the eatertainment chain's units. The menu is aimed at young eaters and features kid-friendly meals such as Pizza Mac, macaroni mixed with cheddar and mozzarella cheese, and blended with pepperoni, pizza sauce, and cherry tomatoes. It also includes Spicy BBQ Loaded Fries, with melted cheddar cheese, Korean BBQ sauce, pepperoni, and jalapenos, as well as personal pan pizzas, twice-baked wings, and desserts.

The LankyBox Kitchen concept is designed for LankyBox's loyal community of viewers and is expected to appeal to Gen Z as the generation gains more spending power and starts families. The brand will be supported by a unique marketing program featuring custom LankyBox content across its social media channels, as well as advertisements running on Chuck E. Cheese's in-restaurant TVs.

LankyBox Kitchen is prepared in over 400 Chuck E. Cheese locations and is available for delivery via third-party apps. The partnership with LankyBox is expected to boost Chuck E. Cheese's relevance with young customers, especially after two years of restricted in-person gatherings and the rise of digital entertainment options.

LankyBox Kitchen's delivery packaging features characters from the LankyBox YouTube channel, which has about 21 million subscribers and creates short videos geared toward children. The brand is the latest celebrity partnership for Virtual Dining Concepts, which has also collaborated with popular content creators such as MrBeastBurger and Mariah Carey's Cookies.

The brand will be supported by a unique marketing program featuring custom LankyBox content across its social channels

LankyBox Kitchen is a partnership between Chuck E. Cheese, Virtual Dining Concept, and the wildly popular children's YouTube channel LankyBox, which boasts nearly 21.5 million subscribers. LankyBox Kitchen will be prepared for delivery inside Chuck E. Cheese locations and will feature food oriented around children's tastes, including pizza, wings, fries, and dessert.

The brand will be supported by a unique marketing program featuring custom LankyBox content across its social media channels. This includes custom packaging featuring LankyBox's Foxy and Boxy characters, as well as a QR code linking to exclusive LankyBox videos.

In addition to social media marketing, LankyBox Kitchen will also benefit from advertisements running on Chuck E. Cheese's in-restaurant TVs. This dual marketing strategy will help to promote the brand to both children and families, improving Chuck E. Cheese's relevance with young customers.

LankyBox Kitchen is the latest in a series of celebrity partnerships for Virtual Dining Concepts, including MrBeastBurger, which has proven to be a successful venture. By partnering with LankyBox, Virtual Dining Concepts aims to reach Gen Z consumers as they gain more spending power and start families.

Chuck E. Cheese will also run ads for the brand on in-restaurant TVs

LankyBox Kitchen is a partnership between Chuck E. Cheese, Virtual Dining Concept, and popular children's YouTube channel LankyBox. LankyBox Kitchen, which will be prepared for delivery inside Chuck E. Cheese locations, will be marketed on social media and at the eatertainment chain’s units.

LankyBox Kitchen offers food like pizza, wings, fries, and dessert. Its delivery packaging will feature characters from the YouTube channel LankyBox, which has about 21 million subscribers and makes short videos geared toward children.

LankyBox Kitchen features a curated menu inspired by the channel's characters and is available for delivery only. The brand will get a considerable marketing boost from LankyBox, which will promote the virtual restaurant on its social media channels.

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