Frederic Melton
Primula is a brand of cheese spread that was first released in 1924 by Olav Kavli. It is unique in that it is the only cheese that comes in a squeezable tube. The original flavour is creamy and cheesy, and the product is enjoyed by many around the world. Primula has since released other flavours, including a limited edition with cheddar and chorizo, and another with cheese and pigs in blankets.
| Characteristics | Values |
|---|---|
| Texture | Creamy, spreadable |
| Flavour | Cheesy |
| Variants | Original, Light, Signature Blend Mature Cheddar, Cheese & Ham, Cheddar & Chorizo, Pigs in Blankets, Cheese with Chives, Cheese with Prawns |
| Brand | Primula |
| Manufacturer | Kavli |
| Year Introduced | 1924 |
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What You'll Learn
Primula cheese is made with cheddar
Primula cheese is a type of cheese spread that was first released in 1924 by Olav Kavli. It is unique in that it is the only cheese that can be squeezed out of a tube, making it perfect for spreading, dipping, and sharing. It is also ideal for squeezing directly into your favourite snacks and recipes.
The brand also offers a limited-edition flavour made with cheddar and chorizo. This variety includes real pieces of chorizo, making it a perfect festive flavour. In addition to these cheddar-based flavours, Primula also offers other varieties, including cheese and ham, cheese with chives, and cheese with prawns.
Primula cheese has been a beloved classic for over 92 years, with its creamy and delightfully cheesy flavour enjoyed by people all over the world. Its unique squeezable format, introduced in 1929, has helped make it a favourite for adding a cheesy touch to various dishes and snacks.
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It's a spreadable cheese
Primula cheese is a spreadable cheese product that was first released in 1924 by Olav Kavli. It is notable for being one of the first squeezable cheese products, with the iconic squeeze format being introduced in 1929.
The original Primula cheese is described as "creamy and delightfully cheesy", with a "squeezy, cheesy flavour". It is also available in a lighter version, which has 40% less fat.
Primula cheese is designed to be versatile, perfect for spreading, dipping, sharing, and squeezing into your favourite snacks and recipes. Its spreadable and squeezable nature makes it a convenient and easy-to-use product.
Over the years, Primula has expanded its product line to include various flavours, such as the Signature Blend Mature Cheddar Cheese, which is ideal for snacking and melting into comfort foods. They have also introduced limited-edition flavours like Cheddar & Chorizo and festive options like Cheese & Pigs in Blankets.
Primula's unique selling point remains its squeezability, setting it apart from other cheese products and making it a favourite among consumers worldwide.
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It's also a squeezable cheese
The original Primula cheese is also available in a squeezable format, which is perfect to spread, dip, share, and squeeze into your favourite snacks and recipes. The squeezable Primula cheese has been enjoyed by cheese lovers around the world since 1924, with the iconic squeeze introduced in 1929. The squeeze format is also available in a variety of flavours, including cheese and ham, cheese and chorizo, and cheese and prawns.
The squeezable cheese is also available in a light version, which has 40% less fat than the original. This makes it a satisfyingly healthy option for those who are watching their calorie intake but still want to enjoy the delicious taste of Primula cheese.
The unique selling point of Primula cheese is that it is the only cheese that can be squeezed, which adds to its convenience and versatility. It can be enjoyed on crispbread, as a dip, or even straight from the tube. The squeeze tube also ensures that the cheese stays fresh and creamy, with a long shelf life.
The squeezable format has made Primula cheese a favourite among consumers, especially those with children, as it is easy to use and creates less mess. The tube is also convenient for storage and transport, making it perfect for picnics, lunches, and snacks on the go. The ability to squeeze the cheese directly onto snacks or dishes saves time and effort in preparation and cleanup.
The combination of creamy texture, delicious flavour, and convenient squeezable format has made Primula cheese a beloved and well-known brand, enjoyed by families around the world for generations.
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It was first released in 1924
In 1924, Olav Kavli first released Primula Cheese as one of the first cheese spreads. The Kavli Trust, which owns Primula, has been making cheese for over a century. In 1929, just five years after its initial release, Olav Kavli introduced the iconic squeezable Primula tube.
Primula is unique in that it is the only cheese that comes in a squeezable tube. The product is versatile and can be spread, dipped, shared, and squeezed into various snacks and recipes.
The original Primula flavour has been described as "creamy and delightfully cheesy" and has been enjoyed by cheese lovers worldwide for over 92 years. The classic flavour is also satisfyingly light, with 40% less fat than other cheese spreads.
Primula has since expanded its product line to include other flavours, such as Signature Blend Mature Cheddar Cheese, which is ideal for snacking and melting into comfort food favourites.
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It's owned by Kavli Trust
Primula cheese was first introduced in 1920 by the Kavli company as a mild, durable, spreadable cheese. The Kavli company was founded in 1893 by Olav Kavli as a wholesale company in cheese products, with its first factory opening in 1924. Today, the company sells produce in 30 countries from plants located in Norway, Sweden, Denmark, Finland, England, and Scotland.
Kavli Holding AS, the Norwegian food group that owns Primula, is itself owned by the Kavli Trust. The Kavli Trust (Norwegian: Kavlifondet or O. Kavli og Knut Kavlis Almennyttige Fond) is a Norwegian foundation based in Bergen. It was established in 1962 as the O. Kavli and Knut Kavli Charitable Trust and was made the sole owner of Kavli Holding. The Trust's purpose is "to promote humanitarian work, scientific research and culture". All profits from Kavli Holding go to the Kavli Trust, which distributes funds to deserving causes.
The Kavli Trust prioritises projects that promote child and adolescent mental health and smart solutions for the climate and environment, especially within responsible consumption and production. In the years 2017-2024, the Trust awarded NOK 174 million to research in child and adolescent mental health. In 2021, profits from Kavli Holding enabled the Trust to distribute €9.5 million to good causes.
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Frequently asked questions
Primula Cheese is made of cheese. It is a cheese spread that comes in a tube and can be squeezed out, making it perfect for spreading, dipping, and squeezing into your favorite snacks and recipes.
Primula Cheese is made by the Kavli Trust, which donates millions of pounds to projects that improve people's lives.
Primula Cheese was first released in 1924 by Olav Kavli as one of the first cheese spreads. In 1929, Olav introduced the iconic squeezable tube.
Primula Cheese is known for its creamy and cheesy flavor. It is described as "delightfully cheesy" and "perfectly creamy."
The light version of Primula Cheese has 40% less fat than the original.
