
Velveeta is a cheese product made by Kraft Foods. It's a blend of cheese, dairy products and emulsifying salts, which help it to melt smoothly and hold its shape. It's mild in flavour, similar to American cheese, and is often used in recipes where the cheese needs to melt, such as cheese dips.
| Characteristics | Values |
|---|---|
| Manufacturer | Kraft Foods |
| Ingredients | Skim milk, milk, canola oil, milk protein concentrate, sodium phosphate, modified food starch, whey protein concentrate, maltodextrin, whey, salt, calcium phosphate, lactic acid, sorbic acid, milkfat, sodium alginate, sodium citrate, enzymes, apocarotenol and annatto (colour), cheese culture, vitamin A palmitate |
| Flavour | Mild |
| Texture | Smooth |
| Colour | Vivid orange |
| Melting properties | Melts smoothly |
| Shelf life | Long |
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What You'll Learn
- Velveeta is a blend of cheese and other dairy products, such as whey, milk, and emulsifying salts
- It was initially developed as a way to stretch surplus cheese
- It is made by Kraft Foods and can be found on regular supermarket shelves
- It has a mild taste and a smooth consistency
- It is used in recipes where it's important for the cheese to melt smoothly, such as dips

Velveeta is a blend of cheese and other dairy products, such as whey, milk, and emulsifying salts
Velveeta is typically used in recipes where it's important for the cheese to melt smoothly, such as cheese dips. Its mild flavour and smooth consistency make it a great base for dips, such as the traditional Tex-Mex dish chile con queso dip, made by combining Velveeta with Ro-Tel, a brand of canned tomatoes with diced chiles.
Velveeta is also available in an 8 oz block, which can be refrigerated after opening to maintain freshness. This block is made with real milk and is designed to be sliced and melted in grilled cheese sandwiches.
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It was initially developed as a way to stretch surplus cheese
Velveeta is a cheese product made by Kraft Foods. It is made from a blend of cheese and other dairy products, including whey, milk, milk protein concentrate, modified starch, canola oil, and cheese culture. It was initially developed as a way to stretch surplus cheese and has been feeding American families for over a century.
Velveeta is known for its smooth consistency, mild taste, and bright orange colour. It is also known for its ability to melt smoothly, making it a popular choice for cheese dips and grilled cheese sandwiches. Unlike regular high-fat cheeses, which separate when heated, Velveeta's emulsifiers ensure that it holds together and retains its smooth consistency when melted. This also extends the product's shelf life, which is why it can be found on regular supermarket shelves rather than in the refrigerated section.
The ingredients of Velveeta include skim milk, milk, canola oil, milk protein concentrate, sodium phosphate, modified food starch, whey protein concentrate, maltodextrin, whey, salt, calcium phosphate, lactic acid, sorbic acid as a preservative, milkfat, sodium alginate, sodium citrate, enzymes, apocarotenol and annatto (colour), cheese culture, and vitamin A palmitate.
While it is often used as a cheese, some people question whether Velveeta can be considered a true cheese due to its processed nature and blend of ingredients. However, it has become a culinary icon, beloved by many for its creamy texture and meltability.
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It is made by Kraft Foods and can be found on regular supermarket shelves
Velveeta is a cheese product made by Kraft Foods. It is a blend of cheese and other dairy products, including whey, milk, milk protein concentrate, modified starch, canola oil, and cheese culture. This blend of ingredients gives Velveeta its smooth consistency, mild taste, and vivid orange hue.
Velveeta is a shelf-stable product, meaning it can be found on regular supermarket shelves, rather than in the refrigerated section. This is due to the emulsifying salts in the product, which hold it together and assist in smooth melting. When ordinary high-fat cheese is heated, it quickly separates into coagulated strands of protein surrounded by pools of fat. However, the emulsifiers in Velveeta ensure that when it melts, it holds together and retains its smooth consistency. This structure also extends the product's shelf life.
Velveeta is typically used in recipes where it's important for the cheese to melt smoothly, such as cheese dips. Its mild flavour is similar to American cheese, and it can be purchased in blocks or slices.
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It has a mild taste and a smooth consistency
Velveeta is a cheese product made by Kraft Foods. It's a blend of cheese and other dairy products, including whey, milk, milk protein concentrate, modified starch, canola oil, and cheese culture. It has a mild taste and a smooth consistency, which makes it ideal for melting and using in recipes such as cheese dips. Its structure also gives it a long shelf life, meaning it can be found on supermarket shelves rather than in the refrigerated section.
Velveeta's mild flavour is similar to American cheese, and it can be purchased in slices or blocks. It's also comparable to Cheez-Whiz, although that comes in a can or jar. Its smooth consistency means it melts well and can be used in grilled cheese sandwiches or as a dip, such as the Tex-Mex dish chile con queso, made by combining Velveeta with canned tomatoes and diced chillies.
Velveeta's ability to melt smoothly is due to the addition of emulsifying salts, which hold the product together when heated. This is in contrast to ordinary high-fat cheeses such as cheddar, which separate into coagulated strands of protein and pools of fat when melted. The emulsifiers in Velveeta ensure that it retains its smooth consistency when melted, making it a versatile and convenient option for cooking and snacking.
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It is used in recipes where it's important for the cheese to melt smoothly, such as dips
Velveeta is a cheese product made by Kraft Foods, consisting of a blend of cheese and other dairy products, including whey, milk, milk protein concentrate, modified starch, canola oil and cheese culture. It's mild in flavour, and its closest relative is probably American cheese.
Velveeta is used in recipes where it's important for the cheese to melt smoothly, such as dips. Its emulsifiers hold the product together and assist in smooth melting. When an ordinary high-fat cheese such as cheddar is heated, it quickly separates into coagulated strands of protein surrounded by pools of fat. But the emulsifiers in Velveeta ensure that when it melts, it holds together and retains its smooth consistency. This makes it perfect for cheese dips, such as the traditional Tex-Mex dish chile con queso dip, made by combining Velveeta with Ro-Tel, a brand of canned tomatoes with diced chiles.
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Frequently asked questions
Velveeta is a cheese product made by Kraft Foods. It's a blend of cheese, other dairy products and emulsifying salts.
Velveeta has a mild taste, similar to American cheese.
Velveeta is used in recipes where it's important for the cheese to melt smoothly, such as cheese dips.

























