
The Wisconsin Cheese Tasting Contest is a highly anticipated event that celebrates the state's rich dairy heritage and its renowned cheese-making tradition. Typically held annually in the spring, the contest takes place in Green Bay, Wisconsin, a city deeply rooted in the state's dairy culture. This event brings together cheese enthusiasts, industry experts, and local producers to showcase and evaluate a wide variety of Wisconsin cheeses. Participants have the opportunity to sample and judge cheeses ranging from cheddar and Swiss to more unique varieties, all while learning about the craftsmanship behind each product. The contest not only highlights the quality and diversity of Wisconsin cheeses but also fosters a sense of community among cheese lovers and industry professionals alike.
| Characteristics | Values |
|---|---|
| Event Name | Wisconsin State Fair Cheese and Butter Competition & Auction |
| Location | Wisconsin Exposition Center, Wisconsin State Fair Park, West Allis, WI |
| Date | July 31 - August 11, 2024 (Specific tasting contest dates within this range, typically early August) |
| Organizer | Wisconsin State Fair Park |
| Website | Wisconsin State Fair |
| Event Type | Competition, Auction, Tasting |
| Cheese Types | Various Wisconsin cheeses |
| Admission | Included with Wisconsin State Fair admission |
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What You'll Learn
- Contest Dates: Annual event held in March, showcasing Wisconsin's finest cheeses
- Location: Hosted in Green Bay, Wisconsin, at the Lambeau Field Atrium
- Entry Details: Open to professional cheesemakers; entries due February
- Judging Criteria: Flavor, texture, and appearance evaluated by expert panels
- Public Tasting: Limited tickets available for public cheese sampling post-judging

Contest Dates: Annual event held in March, showcasing Wisconsin's finest cheeses
March marks the pinnacle of Wisconsin's cheese calendar, a time when the state's dairy prowess takes center stage. The Wisconsin Cheese Tasting Contest, an annual event held in March, is a testament to the state's rich cheese-making heritage. This contest is not just a celebration of cheese but a rigorous competition where only the finest cheeses earn recognition. For cheese enthusiasts and industry professionals alike, this event is a must-attend, offering a unique opportunity to sample and judge Wisconsin’s best cheeses in one place.
To fully appreciate the contest, it’s essential to understand its timing. March is strategically chosen to coincide with the peak of cheese production, ensuring that entries are at their freshest and most flavorful. The event typically spans two days, with the first day dedicated to judging and the second to public tasting. Held in Green Bay, the contest leverages the city’s central location and strong dairy roots, making it accessible to both local and out-of-state participants. Attendees are advised to plan their visit early, as accommodations fill quickly, and tickets for the public tasting day often sell out weeks in advance.
For those considering entering the contest, the process is both competitive and rewarding. Cheesemakers must submit their entries by late February, adhering to strict guidelines that ensure fairness and quality. Categories range from aged cheddars to fresh mozzarella, with specific criteria for texture, flavor, and appearance. Judges, often industry experts and certified cheese graders, evaluate entries in a blind tasting to maintain impartiality. Winners not only gain prestige but also receive marketing support from the Wisconsin Cheese Makers Association, amplifying their brand’s visibility.
Attending the public tasting day is an experience like no other. For a nominal fee, visitors can sample hundreds of cheeses, from classics to experimental varieties. Practical tips include pacing yourself—start with milder cheeses and work your way up to stronger flavors—and bringing a notebook to jot down favorites. Families are welcome, though it’s recommended to check age restrictions for certain activities. Pairing cheese samples with local wines or beers, often available at the event, enhances the tasting experience. Whether you’re a seasoned cheese aficionado or a curious newcomer, the Wisconsin Cheese Tasting Contest in March offers something for everyone.
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Location: Hosted in Green Bay, Wisconsin, at the Lambeau Field Atrium
Green Bay, Wisconsin, is not just the home of the legendary Green Bay Packers; it’s also the proud host of the Wisconsin Cheese Tasting Contest, held annually at the iconic Lambeau Field Atrium. This venue choice is no accident—it marries Wisconsin’s two most celebrated identities: football and cheese. The Atrium, with its soaring ceilings and expansive windows, transforms into a sensory hub where the state’s finest cheeses are judged and celebrated. For attendees, it’s a chance to experience Wisconsin’s heritage in a space that feels both grand and intimate, where the aroma of aged cheddar mingles with the echoes of football history.
Logistically, Lambeau Field Atrium is a strategic choice. Located at 1915 South Ridge Road, it’s easily accessible for both locals and out-of-town visitors, with ample parking and proximity to hotels and restaurants. The Atrium’s 120,000 square feet of space accommodates hundreds of cheese entries, judging stations, and public tasting areas without feeling crowded. For those planning to attend, arrive early to secure prime sampling spots and wear comfortable shoes—you’ll be standing and walking as you navigate the cheese-filled expanse.
From a persuasive standpoint, hosting the contest at Lambeau Field Atrium elevates the event’s prestige. It’s not just a cheese competition; it’s an experience tied to a cultural landmark. For cheese producers, winning here carries extra weight, as their creations are judged in a space synonymous with excellence. For visitors, it’s a unique opportunity to combine a cheese pilgrimage with a tour of the Packers Hall of Fame or a stadium tour, making it a must-do for foodies and sports enthusiasts alike.
Comparatively, while other cheese contests might opt for convention centers or fairgrounds, the Atrium offers a distinct advantage: ambiance. The modern yet warm design of the space enhances the tasting experience, with natural light highlighting the vibrant colors of the cheeses. Unlike sterile event halls, the Atrium feels alive, its walls adorned with Packers memorabilia that spark conversation and camaraderie among attendees. It’s a setting that turns a simple tasting into a memorable event.
Finally, for practical tips, plan your visit around the contest’s public tasting hours, typically held on the second day of the event. Tickets often sell out quickly, so purchase them in advance. If you’re traveling from out of state, consider booking accommodations early, as Green Bay hotels fill up fast during major events. And don’t forget to bring a cooler—many vendors sell their award-winning cheeses on-site, giving you the chance to take a piece of Wisconsin’s pride home with you.
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Entry Details: Open to professional cheesemakers; entries due February
Professional cheesemakers, mark your calendars: the Wisconsin Cheese Tasting Contest is calling for entries, and the deadline is February. This annual event is a pinnacle of craftsmanship, where the art and science of cheese converge. To enter, you must be a seasoned cheesemaker, as the competition is exclusively open to professionals. This ensures a high caliber of submissions, making it a true test of skill and innovation in the dairy world.
Submitting your cheese is straightforward but requires attention to detail. Entries must be postmarked by the February deadline, with no exceptions. Each entry should include a completed application form, detailing the cheese’s category, milk type, and aging process. For instance, if you’re entering a cheddar, specify whether it’s a 6-month or 2-year aged variety. This information helps judges evaluate the cheese within its proper context.
One practical tip: ensure your cheese is packaged securely to withstand transit. Use insulated containers with ice packs to maintain optimal temperature, especially for soft or semi-soft varieties. Label each entry clearly with your name, cheese type, and batch number. This not only helps organizers but also ensures your creation is judged accurately.
Comparatively, this contest stands out from others due to its focus on professional expertise. Unlike amateur competitions, the Wisconsin Cheese Tasting Contest demands a deeper understanding of cheese science, from curd formation to affineur techniques. It’s not just about taste; it’s about showcasing mastery in every step of the cheesemaking process.
Finally, consider the strategic advantage of entering early. While the deadline is February, submitting your entries sooner allows time for any unforeseen issues, such as shipping delays or packaging mishaps. Early submission also demonstrates your commitment to the craft, a quality that judges implicitly value. For professional cheesemakers, this contest isn’t just about winning—it’s about elevating the legacy of Wisconsin cheese on a global stage.
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Judging Criteria: Flavor, texture, and appearance evaluated by expert panels
The Wisconsin Cheese Tasting Contest, held annually in late July or early August in Madison, Wisconsin, is a pinnacle event for cheese enthusiasts and producers alike. At its core, the contest relies on a rigorous judging process that evaluates cheeses based on flavor, texture, and appearance. These criteria are not merely subjective; they are meticulously assessed by expert panels to ensure fairness and precision. Each category demands a unique approach, making the judging process both an art and a science.
Flavor, the most subjective yet critical criterion, is evaluated through a multi-step process. Judges first assess the initial taste, noting the cheese’s intensity, balance, and complexity. For example, a cheddar might be judged on its sharpness, while a blue cheese is evaluated for its pungency and creaminess. Judges then consider the finish—how the flavor lingers and evolves. Practical tips for producers include ensuring consistent aging times and using high-quality milk to enhance flavor profiles. Judges often score flavor on a scale of 1 to 50, with specific deductions for off-flavors or imbalances.
Texture is equally scrutinized, with judges examining both mouthfeel and structural integrity. A young cheese should be smooth and pliable, while an aged variety must exhibit a crystalline texture without becoming crumbly. Judges press, cut, and chew samples to assess uniformity and consistency. For instance, a mozzarella is judged for its stretchiness, while a Parmesan is evaluated for its granular texture. Producers can improve texture by controlling moisture levels during production and aging. Texture typically accounts for 20-30 points in the overall score, depending on the cheese category.
Appearance, though often overlooked, plays a significant role in the judging process. Judges inspect cheeses for color, rind development, and overall presentation. A well-formed wheel with a uniform rind and appealing color can score up to 15 points. For example, a washed-rind cheese should have a smooth, sticky exterior, while a natural-rind cheese is judged for its mold distribution. Producers should focus on proper handling and aging conditions to enhance visual appeal. Even minor defects, like cracks or discoloration, can result in point deductions.
The expert panels consist of certified cheese graders, sensory analysts, and industry professionals, ensuring a high standard of evaluation. Each panel typically includes 3-5 judges who independently score samples before conferring to reach a consensus. This collaborative approach minimizes bias and ensures consistency. Judges undergo rigorous training to calibrate their palates and adhere to the contest’s scoring rubric. Their expertise transforms subjective qualities into objective assessments, making the Wisconsin Cheese Tasting Contest a benchmark for excellence in the industry.
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Public Tasting: Limited tickets available for public cheese sampling post-judging
The Wisconsin Cheese Tasting Contest isn't just for judges—it's a rare opportunity for cheese enthusiasts to sample award-winning varieties fresh from the competition. Held annually in Green Bay, Wisconsin, typically in late July or early August, this event transforms the post-judging area into a gourmet playground for the public. But here’s the catch: tickets are limited, often selling out within hours of release. If you’re serious about securing a spot, mark your calendar for the ticket launch date, usually announced in early June, and act fast.
To maximize your experience, arrive early—doors open at 11:00 AM, but lines start forming by 10:00 AM. Inside, you’ll find over 50 cheeses laid out for sampling, from sharp cheddars to creamy bries, each labeled with its category and maker. Pro tip: bring a notebook to jot down favorites, as the sheer variety can overwhelm even seasoned tasters. Also, pace yourself—while it’s tempting to dive in, small bites and sips of water between samples will keep your palate refreshed.
What sets this apart from other cheese events? The exclusivity. You’re tasting cheeses judged by industry experts just hours earlier, some of which may not be commercially available. For instance, the 2023 contest featured a limited-edition washed-rind cheese from a small dairy in Door County that attendees could sample before it hit shelves. This isn’t just a tasting—it’s a behind-the-scenes glimpse into Wisconsin’s cheese legacy.
For families, note that the event is all-ages, but tickets are required for everyone, including children. While the focus is on cheese, there’s also a pairing station offering local craft beers and ciders for an additional fee (must be 21+). If you’re traveling from out of town, consider booking accommodations in Green Bay early, as hotels near the venue fill up quickly. Finally, wear comfortable shoes—you’ll be standing and walking as you navigate the tasting tables.
In short, the public tasting at the Wisconsin Cheese Contest is a can’t-miss event for cheese lovers, but it demands preparation. Limited tickets, strategic timing, and a thoughtful approach will ensure you leave with a full stomach and a deeper appreciation for Wisconsin’s dairy craftsmanship.
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Frequently asked questions
The Wisconsin Cheese Tasting Contest is typically held in the spring, often in March or April, as part of the Wisconsin Cheese Industry Conference.
The contest is usually held in Wisconsin, with the exact location varying each year. It is often hosted in cities like Green Bay, Madison, or Milwaukee.
Participation is generally limited to industry professionals, including cheesemakers, judges, and conference attendees. It is not typically open to the general public.
The contest showcases a wide variety of cheeses, including cheddar, Swiss, mozzarella, blue cheese, and specialty cheeses, all produced by Wisconsin cheesemakers.

























