Randy Chandler
Cheese Days in Monroe, Wisconsin, is a beloved biennial festival celebrating the city's rich dairy heritage and Swiss-American culture. Held every odd-numbered year, this iconic event draws thousands of visitors for a weekend filled with cheese tastings, parades, live music, and traditional Swiss activities like yodeling and alphorn performances. For those eagerly anticipating the next Cheese Days, mark your calendars for September 2025, as Monroe will once again transform into a cheese lover's paradise, offering a unique blend of history, community, and, of course, world-class cheese.
| Characteristics | Values |
|---|---|
| Event Name | Cheese Days |
| Location | Monroe, Wisconsin |
| Next Event Date | September 14-15, 2024 |
| Frequency | Biennial (every two years) |
| Main Attractions | Cheese curd stands, cheese sculptures, parades, live music, carnival rides, craft vendors |
| History | First held in 1914; one of the oldest festivals in Wisconsin |
| Organizer | Monroe Chamber of Commerce |
| Attendance | Approximately 100,000 visitors |
| Highlights | World's largest cheese curd, cheese-themed competitions |
| Website | Monroe Cheese Days |
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What You'll Learn
2023 Cheese Days Dates
The 2023 Cheese Days in Monroe, WI, is a highly anticipated event for cheese enthusiasts and locals alike. Mark your calendars for September 22–24, 2023, as this biennial festival transforms the city into a celebration of Wisconsin’s dairy heritage. Unlike typical food festivals, Cheese Days spans three days, offering a packed schedule of activities, from cheese tastings to parades, live music, and historical exhibits. If you’re planning to attend, prioritize booking accommodations early, as hotels and campsites fill up quickly due to the event’s popularity.
Analyzing the 2023 dates reveals a strategic placement in late September, a time when Wisconsin’s weather is mild and the fall foliage begins to turn. This timing not only enhances the outdoor experience but also aligns with the state’s dairy production cycle, ensuring fresh, seasonal cheeses are showcased. For families, the weekend format is ideal, allowing out-of-town visitors to attend without conflicting with school or work schedules. Pro tip: Arrive early on Friday to avoid crowds and secure limited-edition cheese varieties before they sell out.
From a practical standpoint, planning your visit around the 2023 Cheese Days dates requires a bit of strategy. Start by downloading the festival’s official app (if available) for real-time updates on event schedules and vendor locations. For those with dietary restrictions, note that many vendors offer lactose-free or vegan cheese alternatives, though traditional cheeses remain the star. If you’re traveling with children, allocate time for the kid-friendly zones, which include cheese-themed crafts and educational activities about dairy farming.
Comparatively, the 2023 dates fall during a quieter tourism period for Monroe, making it an opportune time to explore the city’s historic sites without the summer rush. Pair your Cheese Days visit with a tour of the Swiss Historical Village or a hike at the nearby Governor Dodge State Park. For foodies, this year’s festival introduces a new “Cheese Pairing Pavilion,” where local wines and craft beers are expertly matched with regional cheeses—a must-visit for those looking to elevate their tasting experience.
Finally, a persuasive argument for attending the 2023 Cheese Days lies in its cultural significance. This festival isn’t just about cheese; it’s a celebration of Monroe’s Swiss roots and Wisconsin’s role as America’s Dairyland. By participating, you’re supporting local farmers, artisans, and businesses while immersing yourself in a tradition that dates back to 1914. Whether you’re a cheese connoisseur or a curious traveler, the 2023 dates offer a unique opportunity to connect with history, community, and, of course, exceptional cheese.
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Event Schedule Highlights
The next Cheese Days in Monroe, WI, is scheduled for September 18-20, 2025, marking the 105th anniversary of this beloved festival. This triennial event transforms the city into a hub of dairy-centric celebrations, attracting visitors from across the country. To make the most of your experience, it’s essential to highlight key events that define the festival’s charm and uniqueness.
Day 1: Friday, September 18
Kick off the weekend with the Grand Parade at 5:00 PM, a spectacle featuring marching bands, cheese-themed floats, and local dignitaries. Families should arrive early to secure prime viewing spots along the route. Afterward, head to the Cheese Tent for live music and craft beer pairings, where you can sample Wisconsin’s finest cheeses alongside regional brews. Pro tip: Purchase a cheese-tasting card for $10 to sample five varieties without committing to full portions.
Day 2: Saturday, September 19
Saturday is packed with activities, starting with the Cheese Curd Eating Contest at noon. Participants compete to consume the most squeaky curds in three minutes—a crowd favorite for both contestants and spectators. Later, visit the Swiss Colony Heritage Village for hands-on demonstrations of traditional cheese-making and butter churning. For kids aged 5–12, the Little Miss & Mister Cheese Pageant at 3:00 PM offers a chance to shine in a fun, cheese-themed costume contest.
Day 3: Sunday, September 20
Close out the festival with the Swiss Worship Service at 9:00 AM, a nod to Monroe’s Swiss heritage, followed by the Cheese Days 5K Run/Walk at 10:00 AM. Runners receive a commemorative cheese-shaped medal and a post-race snack of—you guessed it—cheese. End the day with the Arts & Crafts Fair, where over 100 vendors showcase everything from handmade pottery to cheese-themed apparel. Practical tip: Bring a cooler to store perishable purchases, as temperatures in September average 75°F.
Each day offers a blend of tradition, competition, and culinary delight, ensuring there’s something for every age and interest. Plan ahead by downloading the festival app for real-time updates on event locations and weather alerts. Cheese Days isn’t just a festival—it’s a celebration of Wisconsin’s dairy legacy, best experienced with an appetite for adventure and a love of all things cheese.
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Cheese Tasting Locations
The next Cheese Days in Monroe, WI, is a highly anticipated event for cheese enthusiasts, but the experience doesn’t have to end when the festival does. Monroe and its surrounding areas offer year-round cheese tasting locations that allow you to explore Wisconsin’s dairy heritage at your own pace. Here’s how to make the most of these destinations.
Start with the classics: Monroe’s historic cheese factories. Places like the Uplands Cheese Company and Brennan’s Market are staples for tasting locally crafted cheeses. Uplands is famous for its Pleasant Ridge Reserve, a multi-award-winning aged cheese, while Brennan’s offers a curated selection of regional varieties. Pro tip: Call ahead to confirm tasting hours, as some locations operate on limited schedules.
Venture beyond Monroe for a broader experience. A short drive to New Glarus introduces you to the Maple Leaf Cheese factory, where you can sample Swiss-style cheeses in a charming Alpine setting. For a more immersive experience, visit the Swiss Historical Village, which often pairs cheese tastings with historical exhibits. This approach not only diversifies your palate but also deepens your understanding of Wisconsin’s cheese-making traditions.
Pair your tastings with local beverages for a complete sensory journey. Many cheese shops and factories collaborate with nearby breweries and wineries. For instance, Minhas Craft Brewery in Monroe offers beer and cheese pairings that highlight complementary flavors. If wine is your preference, Fisher King Winery in Fish Creek provides a sophisticated tasting experience with cheeses sourced from local creameries. Aim for 1-2 pairings per visit to avoid overwhelming your taste buds.
Engage with the makers for a richer experience. Many cheese factories offer behind-the-scenes tours where you can witness the cheese-making process firsthand. At Hook’s Cheese in Mineral Point, you can observe the aging process in their underground caves while sampling their famous cheddar. These tours often include tasting sessions, so wear comfortable shoes and bring a cooler to transport your favorites home.
By exploring these cheese tasting locations, you’ll not only satisfy your cravings but also gain a deeper appreciation for the craftsmanship behind Wisconsin’s dairy legacy. Whether you’re a casual taster or a connoisseur, Monroe and its neighbors offer a year-round cheese adventure that rivals the excitement of Cheese Days itself.
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Parade Route Details
The Monroe Cheese Days parade is a highlight of the festival, drawing thousands of spectators to the streets. Understanding the parade route is crucial for securing a prime viewing spot and navigating the event smoothly. The route typically begins at 16th Avenue and 10th Street, winding its way through the heart of downtown Monroe before concluding at the festival grounds on the east side of town. This year, the parade is scheduled for Saturday, September 16, 2023, starting at 10:00 AM sharp, so plan to arrive early to claim your spot along the 1.5-mile route.
For families with young children or individuals with mobility concerns, strategic positioning is key. The parade route’s midpoint, near the intersection of 4th Avenue and 16th Street, offers ample seating and shade from nearby trees. Alternatively, the starting point at 16th Avenue and 10th Street tends to be less crowded, providing easier access for strollers and wheelchairs. Pro tip: Bring folding chairs or blankets to ensure comfort during the 90-minute procession, and consider parking in the residential areas north of 10th Street to avoid post-parade congestion.
If you’re aiming to maximize your parade experience, consider the viewing angles along 16th Avenue between 6th and 8th Streets. This stretch is known for its wide sidewalks and unobstructed views, making it ideal for capturing photos or videos. However, this area fills up quickly, so arrive at least an hour early. For a unique perspective, stake out a spot near the parade’s final turn onto 11th Street, where floats often pause briefly, giving spectators a closer look at the intricate designs and performers.
One often-overlooked detail is the parade’s candy-throwing tradition. Floats distribute treats generously, but the best haul is typically found along the quieter sections of the route, such as 5th Avenue between 14th and 16th Streets. Here, competition for candy is less intense, and children have a better chance of collecting their share. Just remember to bring a bag or bucket to keep treats organized and avoid overloading small hands.
Finally, for those planning to attend both the parade and other festival activities, timing is everything. The route’s end at the festival grounds on 11th Street and 6th Avenue allows for a seamless transition to food vendors, live music, and cheese-themed exhibits. However, be aware that road closures begin at 8:00 AM, so plan your arrival accordingly. By familiarizing yourself with the parade route details, you’ll ensure a stress-free and memorable experience at Monroe’s Cheese Days.
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Vendor Registration Info
The next Cheese Days in Monroe, WI, is scheduled for September 18-20, 2025, and vendors are already gearing up for this highly anticipated event. If you’re considering joining the lineup, understanding the vendor registration process is crucial. Registration typically opens in early spring, with deadlines around mid-summer. Early registration is advised, as spaces fill quickly due to the event’s popularity. Fees vary by booth size and type, ranging from $150 for small craft vendors to $500 for larger food or commercial booths. Payment is usually required at the time of application, and refunds are not guaranteed after a certain date, so plan accordingly.
Analyzing the registration requirements reveals a focus on quality and safety. Vendors must provide detailed product descriptions, proof of insurance, and compliance with Wisconsin health codes, especially for food vendors. Craft and merchandise vendors are encouraged to showcase unique, handmade items to align with the event’s emphasis on local and artisanal goods. A jury selection process may apply for certain categories, ensuring a diverse and high-caliber vendor mix. Pro tip: Highlight what makes your offerings special in your application to stand out.
For first-time vendors, the process can seem daunting, but the event organizers provide ample resources. A vendor handbook is typically available online, outlining setup instructions, load-in schedules, and event rules. New vendors are often paired with mentors or given access to a Q&A session to address concerns. One common oversight is underestimating the need for weather-resistant setups—Monroe’s September weather can be unpredictable. Invest in sturdy tents and weigh them down properly to avoid disruptions.
Comparing Cheese Days to other regional festivals, its vendor registration stands out for its inclusivity. While some events prioritize corporate sponsors, Monroe welcomes small businesses and hobbyists alike. This democratization of space fosters a community-driven atmosphere but also means competition is fierce. To maximize your chances, submit a complete application well before the deadline and include high-quality photos of your products or booth setup. Returning vendors often receive priority, so if accepted, consider this a long-term investment.
Finally, a practical takeaway: preparation is key. Once registered, vendors should map out logistics, from inventory management to staffing. The event draws tens of thousands of visitors, so stock up accordingly but avoid overordering perishable items. Engage with attendees through samples or interactive displays to enhance your brand’s visibility. By treating vendor registration as the first step in a strategic plan, you’ll not only survive but thrive at Cheese Days.
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Frequently asked questions
Cheese Days in Monroe, WI, typically occurs every other year, usually in late June. Check the official Monroe Cheese Days website or local event calendars for the exact dates of the next celebration.
The specific dates for the next Cheese Days in Monroe, WI, vary, but it is traditionally held on a weekend in late June. Confirm the dates on the Monroe Chamber of Commerce website or local event listings.
Cheese Days in Monroe, WI, is a biennial event. If the last event was in 2023, the next one will likely be in 2025. Verify the 2024 schedule on the official event website or through local announcements.
The best way to find out when the next Cheese Days in Monroe, WI, will be held is to visit the Monroe Chamber of Commerce website, follow their social media pages, or contact the Monroe Visitor Center for the most up-to-date information.
