Andy Montoya
The phrase say cheese has become a ubiquitous part of modern photography, prompting smiles for cameras worldwide, but its origins are surprisingly rooted in the early days of photography. The expression is believed to have emerged in the mid-19th century when photographers sought a way to encourage subjects to form a natural smile. The word cheese was chosen because its pronunciation causes the cheeks to lift and the mouth to stretch into a smile-like shape, making it an effective and simple cue. While some credit American photographer William H. Mumler for popularizing the phrase in the 1850s, its exact origins remain somewhat unclear, with variations appearing in different cultures. Regardless, say cheese has endured as a timeless and universal tool for capturing genuine smiles in photographs.
| Characteristics | Values |
|---|---|
| Origin of Phrase | The phrase "say cheese" originated in the early 20th century, around the 1900s, as a way to prompt people to smile for photographs. |
| Reason for Use | The word "cheese" was chosen because the pronunciation causes the cheeks to lift and the mouth to form a smile, creating a more pleasant expression in photos. |
| Early References | One of the earliest recorded uses of the phrase is attributed to photographer Jay Norwood Darling, who suggested it in the early 1900s. |
| Cultural Spread | The phrase gained widespread popularity in the mid-20th century with the rise of amateur photography and became a common practice globally. |
| Modern Usage | Today, "say cheese" is universally recognized as a cue for smiling in photographs, used by both professional photographers and everyday individuals. |
| Linguistic Note | The phrase is an example of a performative utterance, where saying the words directly causes the desired action (smiling). |
| Alternatives | In some cultures, different phrases are used, such as "Whiskey" in German-speaking countries or "Kimchi" in South Korea, but "say cheese" remains the most widely recognized. |
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What You'll Learn
- Origins in Photography: Early photographers used say cheese to make subjects smile naturally for portraits
- First Recorded Use: The phrase appeared in the 19th century, linked to American photography practices
- Cheese and Smiling: Cheese forces a smile by lifting cheek muscles, creating a happy expression
- Global Adoption: The phrase spread worldwide, becoming a universal cue for smiling in photos
- Modern Usage: Still widely used today, it remains a staple in casual and professional photography
Origins in Photography: Early photographers used say cheese to make subjects smile naturally for portraits
The phrase "say cheese" has become an almost universal cue for smiling in front of the camera, but its origins are deeply rooted in the early days of photography. During the 19th century, when photography was still a novel and time-consuming process, subjects were required to sit still for several minutes to capture a clear image. This posed a challenge: how could photographers coax natural, relaxed smiles from their subjects during such lengthy sessions? The solution was surprisingly simple yet ingenious—they asked them to "say cheese."
Analyzing this practice reveals a clever psychological trick. The word "cheese" requires the lips to stretch into a shape that resembles a genuine smile. Early photographers discovered that this technique not only helped subjects maintain a smile for the duration of the exposure but also produced a more natural and pleasing expression. Unlike forced grins, the "say cheese" method tapped into the physical mechanics of smiling, making it easier for people to look relaxed and happy in portraits. This approach was particularly valuable in an era when stiff, formal poses were the norm, and capturing genuine emotion was a rarity.
To implement this technique effectively, early photographers had to consider the timing and delivery of the cue. For instance, they would often wait until the camera was ready and the subject was comfortably positioned before asking them to "say cheese." This ensured the smile was fresh and not strained by the time the photograph was taken. Additionally, photographers might use variations of the phrase, such as "cheese" or "cheddar," depending on regional dialects or personal preference. The key was to create a lighthearted atmosphere that encouraged subjects to relax and engage with the process.
A comparative look at other methods of the time highlights the efficiency of the "say cheese" technique. Some photographers relied on humor or storytelling to elicit smiles, but these approaches were unpredictable and time-consuming. Others used physical props or mirrors to help subjects visualize their expressions, but these tools were not always available or practical. In contrast, "say cheese" was a quick, reliable, and universally applicable method that required no additional resources. Its simplicity and effectiveness ensured its widespread adoption, cementing its place in photographic tradition.
Today, the phrase remains a staple in photography, but its origins serve as a reminder of the ingenuity of early photographers. By understanding the mechanics of a smile and leveraging a simple linguistic trick, they transformed the way people posed for portraits. For modern photographers, this history offers a valuable lesson: sometimes, the most effective solutions are the simplest ones. Whether you're shooting a family portrait or a professional headshot, remember that "say cheese" is more than just a phrase—it's a timeless tool for capturing genuine smiles.
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First Recorded Use: The phrase appeared in the 19th century, linked to American photography practices
The phrase "say cheese" has its roots firmly planted in the 19th century, a time when photography was transitioning from a novelty to a more accessible art form. The first recorded use of this phrase is directly tied to early American photography practices, where photographers sought to capture the perfect smile. In an era before high-speed cameras and digital retouching, getting subjects to look pleasant and relaxed was a challenge. The word "cheese" was chosen because it naturally causes the mouth to form a smile-like shape, making it an ideal prompt for photographers aiming to freeze a moment of joy.
To understand its practical application, consider the technical limitations of early photography. Exposure times could range from several seconds to minutes, requiring subjects to remain still for extended periods. A forced smile would quickly fade, leaving behind an awkward expression. By instructing subjects to "say cheese," photographers ensured a consistent and natural-looking smile throughout the exposure. This simple yet effective technique became a staple in studios across America, spreading rapidly as photography gained popularity among the middle class.
While the phrase originated in a specific context, its enduring appeal lies in its simplicity and universality. Unlike other prompts that might require cultural or linguistic adaptation, "cheese" transcends barriers, making it a global go-to for eliciting smiles. This is why, even in the age of selfies and smartphone cameras, the phrase remains ubiquitous. Its effectiveness is not just historical but also psychological: the act of saying "cheese" triggers a reflexive smile, often genuine, even when the subject is camera-shy.
For those looking to replicate the charm of 19th-century photography, incorporating this phrase into modern practices can add a nostalgic touch. Whether you're a professional photographer or an amateur, using "say cheese" can help subjects feel at ease and produce more authentic expressions. Pair it with other techniques, such as engaging in light conversation or playing music, to create a relaxed atmosphere. Remember, the goal is not just to capture a smile but to preserve a moment of genuine emotion, much like the early photographers who first popularized this phrase.
In conclusion, the first recorded use of "say cheese" in the 19th century was a practical solution to a technical problem, but its legacy extends far beyond its origins. It’s a testament to the ingenuity of early photographers and the timeless human desire to capture joy. By understanding its history and applying its principles, we can continue to use this phrase to create lasting memories, one smile at a time.
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Cheese and Smiling: Cheese forces a smile by lifting cheek muscles, creating a happy expression
The phrase "say cheese" is deeply rooted in the physical act of smiling, but why cheese? It turns out, the word "cheese" itself plays a clever role in shaping our facial muscles. When you say "cheese," the long "ee" sound naturally lifts the corners of your mouth and tightens your cheek muscles, creating a genuine-looking smile. This linguistic quirk has made "cheese" the go-to word for photographers worldwide, ensuring subjects appear happy and relaxed in photos.
To understand this phenomenon, consider the mechanics of speech. Pronouncing "cheese" requires the lips to stretch horizontally and the cheeks to rise, mimicking the muscles engaged in a natural smile. This isn’t just anecdotal—studies in facial anatomy confirm that the "ee" sound activates the zygomatic major muscle, responsible for lifting the lips. For optimal results, encourage subjects to exaggerate the "ee" sound slightly, holding it for a second to capture the fullest smile.
While "cheese" is the most popular prompt, other words with similar vowel sounds, like "peas" or "geese," can achieve the same effect. However, "cheese" has cultural sticking power, likely due to its simplicity and universal recognition. For children or non-English speakers, consider using equivalent words in their native language that contain the "ee" sound, such as "queso" in Spanish or "fromage" in French, though the latter lacks the crucial vowel.
Practical tip: If you’re photographing someone who struggles to smile naturally, pair the "say cheese" prompt with a lighthearted joke or compliment. The combination of the word’s physical effect and a positive emotional trigger can produce a more authentic, joyful expression. For group photos, say "cheese" just before snapping the shot to synchronize smiles and avoid awkward mid-speech expressions.
In essence, "cheese" isn’t just a word—it’s a tool for harnessing the science of smiling. By leveraging its phonetic properties, photographers and subjects alike can create images that radiate happiness, one "ee" sound at a time.
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Global Adoption: The phrase spread worldwide, becoming a universal cue for smiling in photos
The phrase "say cheese" has transcended its English origins to become a global phenomenon, recognized and used in countless languages and cultures. Its journey from a simple linguistic quirk to a universal cue for smiling in photos is a testament to the power of cultural diffusion and the human desire to capture joy. This widespread adoption can be attributed to several factors, including the rise of photography, globalization, and the innate appeal of the phrase itself.
Consider the mechanics of the phrase: "say cheese" works because the word "cheese" naturally stretches the lips into a smile, mimicking the facial expression photographers seek. This simple yet effective trick has made it a go-to tool for photographers worldwide, from professional studios to casual smartphone users. In countries where English is not the primary language, the phrase is often adopted phonetically or translated into a local equivalent that achieves the same lip-stretching effect. For instance, in French, "dites fromage" and in Spanish, "di patata" serve the same purpose, demonstrating how the concept adapts to linguistic nuances while retaining its core function.
The global spread of "say cheese" is also closely tied to the democratization of photography. With the advent of affordable cameras and, later, smartphones, taking photos became a universal activity. The phrase, already embedded in English-speaking cultures, was naturally exported alongside the technology. Tourists, expatriates, and media played a significant role in this process, introducing the phrase to new regions where it was quickly adopted for its practicality. Social media further accelerated this trend, as platforms like Instagram and Facebook normalized the act of posing for photos, often accompanied by the familiar cue.
However, the phrase’s global adoption is not without its challenges. In some cultures, the concept of posing for a photo with a forced smile may feel unnatural or even inappropriate. For example, in certain East Asian cultures, a subtle, reserved smile is often preferred over a wide, toothy grin. Despite these variations, "say cheese" has managed to carve out a place in diverse cultural contexts, often coexisting with local customs rather than replacing them. This adaptability highlights its versatility as a tool that transcends cultural boundaries while respecting individual preferences.
Practical tips for using "say cheese" effectively include timing and tone. Say the phrase just before taking the photo to capture a genuine, rather than frozen, smile. For non-English speakers, consider teaching the local equivalent beforehand to ensure understanding. Additionally, observe cultural norms: in some settings, a simple nod or gesture may be more appropriate than a verbal cue. By being mindful of these nuances, you can harness the universal appeal of the phrase while respecting local traditions.
In conclusion, the global adoption of "say cheese" as a universal cue for smiling in photos is a fascinating example of cultural exchange and adaptation. Its simplicity, practicality, and association with the joy of photography have made it a staple in virtually every corner of the world. Whether you’re in Tokyo, Tehran, or Toronto, the phrase serves as a shared language of happiness, bridging differences and bringing people together—one smile at a time.
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Modern Usage: Still widely used today, it remains a staple in casual and professional photography
The phrase "say cheese" has endured as a timeless prompt in photography, seamlessly transitioning from its early 20th-century origins to modern usage. Today, it remains a universal cue, instantly recognizable across cultures and age groups. Whether in a professional studio or a casual smartphone snapshot, the instruction to "say cheese" continues to elicit the desired facial expression: a bright, toothy smile. Its simplicity and effectiveness ensure its place as a staple in the photographer’s toolkit, proving that sometimes the most straightforward tools are the most enduring.
In casual photography, the phrase is often used instinctively, almost reflexively. Parents capturing their children’s milestones, friends posing for selfies, or travelers documenting their adventures all rely on "say cheese" to freeze moments of joy. Its familiarity makes it accessible, requiring no explanation or instruction. For instance, a family gathering might hear the phrase multiple times in an hour, each time producing a chorus of smiles that transform ordinary photos into cherished memories. This ease of use is a key reason for its continued popularity in everyday life.
Professional photographers, too, leverage the phrase, though often with a more strategic approach. While some high-end portrait sessions might aim for more natural or nuanced expressions, "say cheese" remains a fallback for clients who feel awkward or unsure in front of the camera. It serves as a quick reset, breaking tension and encouraging a relaxed, genuine smile. For example, wedding photographers frequently use the phrase during group shots, where coordinating multiple subjects requires efficiency and clarity. Here, the phrase acts as a unifying directive, ensuring everyone is smiling simultaneously.
Interestingly, the modern usage of "say cheese" extends beyond English-speaking contexts, illustrating its global appeal. In non-English-speaking countries, the phrase is often adopted phonetically or translated into local idioms that achieve the same effect. For instance, in French, photographers might say "dites ouistiti" (say ooh-ee-stee-tee), while in Spanish, "di patata" (say potato) is common. This adaptability highlights the phrase’s core utility: it’s not the word itself but the sound and the smile it produces that matter.
Despite its widespread use, the phrase is not without its critics. Some argue that the smiles it elicits can appear forced or unnatural, a valid concern in an era where authenticity is highly prized. However, this critique overlooks the phrase’s role as a starting point rather than an endpoint. Skilled photographers use "say cheese" as a foundation, often following it with additional prompts or interactions to capture more spontaneous expressions. For example, a photographer might say, "Now, keep smiling and tell me about your favorite memory," blending the traditional cue with a more conversational approach.
In conclusion, the modern usage of "say cheese" reflects its versatility and resilience. It bridges the gap between casual and professional photography, offering a simple yet effective solution to a universal challenge: capturing a genuine smile. Its global adoption and adaptability underscore its enduring appeal, while its limitations remind us of the importance of creativity and context in photography. Whether used as a standalone prompt or part of a broader strategy, "say cheese" remains a testament to the power of tradition in an ever-evolving craft.
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Frequently asked questions
The phrase "say cheese" originated in the early 20th century as a way to get people to smile for photographs. The word "cheese" encourages a natural-looking smile by lifting the cheeks and forming the lips into a pleasant expression.
"Cheese" was chosen because saying it forms a smile-like shape with the mouth, making it an effective prompt for photographers to capture a genuine-looking smile in photos.
The exact origin is unclear, but it gained widespread popularity in the 1940s with the rise of amateur photography. Some credit photographer Jay Norwood Darling for using it in the early 1900s.
Yes, the phrase has equivalents in other languages, though the word used varies. For example, in French, people say "ouistiti" (a type of monkey), and in Japanese, they say "hai, chiizu" (yes, cheese).
