
Kraft Macaroni and Cheese, also known as Kraft Dinner, is a nonperishable packaged macaroni and cheese mix. It was introduced in 1937 in the US and Canada and has since become one of the company's most iconic products. Kraft Foods Group, Inc. was an American food conglomerate headquartered in Chicago, Illinois, and became part of Kraft Heinz in 2015. The Kraft Macaroni and Cheese product line has evolved to include various flavour variations and formulations, such as Easy Mac and Kraft Dinner Smart. The manufacturing of Kraft Macaroni and Cheese involves combining dried pasta with a packet of processed cheese powder, and it is marketed and sold internationally under different names.
| Characteristics | Values |
|---|---|
| Company | Kraft Foods Group, Inc. (now Kraft Heinz) |
| Headquarters | Northfield, Illinois |
| Founded | 1903 in Chicago, Illinois |
| Founder | James L. Kraft |
| Product | Kraft Dinner (also known as Kraft Macaroni and Cheese or Mac and Cheese) |
| Product Description | Non-perishable packaged macaroni and cheese mix |
| Product Launch | 1937 in the U.S. and Canada |
| Product Popularity | Sold over a million boxes daily, particularly popular in Canada |
| Product Variations | Easy Mac, Smart KD, Deluxe, Homestyle Deluxe, Organic, Whole Grain, etc. |
| Manufacturing Plant | Mount Royal, Quebec |
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What You'll Learn

Kraft Foods Group manufactures Kraft Mac & Cheese
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate that manufactured Kraft Mac & Cheese. Headquartered in Chicago, Illinois, the company was formed in 1903 by James L. Kraft and his wholesale cheese-delivery business. In 1906, Kraft and his brother Charles began processing cheese for local retailers, and in 1909, the business was incorporated as J.L. Kraft Bros. & Company.
In 1916, Kraft patented a method for creating spoil-resistant processed cheese, which was sold in large quantities to the U.S. Army during World War I. During the Great Depression, Kraft introduced one of its most iconic products: a box of dried pasta combined with a package of long-shelf-life processed cheese, known as Kraft Dinner. This product was launched in the U.S. and Canada in 1937, and its success was partly due to its timing. During World War II, the rationing of milk and dairy products, the increase in meatless meals, and the rise in women working outside the home created a large market for Kraft Dinner, which was considered a hearty and convenient meal for families.
Over the years, Kraft Mac & Cheese has undergone several changes and expansions. In 1975, a version with spiral-shaped noodles was introduced, followed by Velveeta Shells & Cheese in 1984. In 1999, Kraft launched Easy Mac, a single-serving variation that only required water for preparation. The company has also introduced various flavour variations, such as cheddar and white cheddar, and has transitioned to using organic macaroni and whole grain noodles.
Kraft Foods Group, Inc. operated as a separate company until July 2, 2015, when it merged with H.J. Heinz Holding Corporation to form Kraft Heinz, becoming one of the world's largest food and beverage manufacturers. The merger was facilitated by Heinz owners Berkshire Hathaway and 3G Capital. As of 2024, Kraft Mac & Cheese continues to be a popular product, with over a million boxes sold every day in the United States.
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Kraft Mac & Cheese is made in Mount Royal, Quebec
Kraft Mac & Cheese, known as Kraft Dinner or KD in Canada, is manufactured in Mount Royal, Quebec. Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate, headquartered in Chicago, Illinois, until it became part of Kraft Heinz in 2015. Kraft Heinz is an American food company responsible for various food brands, including Heinz, Kool-Aid, Lunchables, and Philadelphia.
The Kraft Mac & Cheese product was first introduced in the United States and Canada in 1937. It is a non-perishable packaged macaroni and cheese mix, traditionally boxed with dried macaroni pasta and a packet of processed cheese powder. The product has since evolved, with deluxe varieties featuring liquid processed cheese and microwavable frozen mac-and-cheese meals.
The manufacturing facility in Mount Royal, Quebec, produces some of Canada's most iconic brands, including Kraft Peanut Butter, Renée's Dressing, Philadelphia Cream Cheese, and KD Mac & Cheese. The facility is owned by Kraft Heinz, with 33 of its manufacturing facilities located in the United States and one in Canada.
Kraft Mac & Cheese has become a staple in Canadian cuisine, with Canadians consuming 55% more boxes per capita than Americans. It is often considered a main dish in Canada, while Americans tend to treat it as a side dish. The product is packaged in Quebec with Canadian wheat and milk, along with other ingredients sourced from Canada and the United States.
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Kraft's history dates back to 1903 in Chicago
During the 1920s, the company expanded rapidly. It changed its name to the Kraft Cheese Company in 1924 and was listed on the Chicago and New York Stock Exchanges in 1925 and 1926, respectively. The firm began to consolidate the US dairy industry through acquisitions, competing with National and Borden. By 1927, Kraft had established its first sales offices outside of North America, in London and Hamburg.
In 1937, Kraft introduced its iconic macaroni and cheese product in the US and Canada. The product, originally called Kraft Dinner, was a nonperishable packaged macaroni and cheese mix, including dried pasta and a packet of processed cheese powder. The timing of its launch contributed significantly to its success. During World War II, rationing and increased reliance on meatless meals made Kraft's macaroni and cheese a popular and convenient option for families, especially with more women working outside the home.
Over the years, Kraft's macaroni and cheese has evolved with various flavour variations and formulations. In 1961, the company introduced its "company-best" Deluxe Dinner, featuring prepared cheese sauce instead of powder. In 1975, a version with spiral-shaped noodles was introduced, followed by Velveeta Shells & Cheese in 1984. Easy Mac, a single-serving variation requiring only water, was launched in 1999.
In 2002, Kraft began sponsoring the Kraft Nabisco Championship, one of the major tournaments on the LPGA tour, further associating the brand with sports and active lifestyles. In 2010, Kraft Dinner Smart was launched in Canada, offering a healthier option without artificial flavours, colours, or preservatives and adding ingredients like cauliflower and oats.
Today, Kraft's macaroni and cheese products continue to be popular, particularly in Canada, where consumption per capita is 55% higher than in the United States. The brand has become synonymous with comfort food, and its history is deeply rooted in Chicago, where it all began over a century ago.
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Kraft merged with Heinz in 2015
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate based in Chicago, Illinois. It became part of Kraft Heinz on July 2, 2015, after merging with Heinz. The merger was arranged by Heinz owners Berkshire Hathaway and 3G Capital, forming Kraft Heinz, the fifth-largest food and beverage company in the world. The merger created one of the largest food and beverage companies in the world, with Kraft Heinz holding over 200 iconic brands, including Kraft Macaroni & Cheese, Heinz Tomato Ketchup, Philadelphia Cream Cheese, Oscar Mayer, Planters, Jell-O, and Velveeta.
The new Kraft Heinz Company became the world's fifth-largest food and beverage company and the third-largest in the United States. The merger combined Kraft's brands with Heinz's global footprint, providing opportunities to sell Kraft's products in international markets. The management of the two companies expected to realise $1.5 billion in annual cost savings by the end of 2017 through higher economies of scale and improved operating margins.
The merger was valued at around $45 billion, with the new company having annual sales revenue of approximately $28 billion. The shareholders of Heinz held a 51% stake in the new company, with the remainder going to Kraft's shareholders. The chairman of Heinz, Alex Behring, assumed chairmanship of the new company, while Kraft's chairman and CEO, John Cahill, became the vice-chairman.
Kraft's first major product was its processed cheese, introduced in 1916. Over the years, Kraft Macaroni & Cheese has become a popular product, with various flavour variations and formulations, such as Easy Mac and Homestyle Deluxe. Kraft Dinner Smart, a healthy sub-brand, was launched in 2010, offering Kraft macaroni and cheese products with no artificial flavours, colours, or preservatives and added ingredients like cauliflower, oats, or flax seeds.
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Kraft Mac & Cheese was rebranded from Kraft Dinner
Kraft Mac & Cheese, known as Kraft Dinner, is a nonperishable packaged macaroni and cheese mix. It was introduced in 1937 as Kraft Dinner in Canada and the U.S. and is considered an iconic Canadian cultural icon. The product was born out of the idea to sell macaroni pasta and cheese together in a package, with the cheese attached to the pasta box with a rubber band. Over the years, Kraft Dinner has evolved, introducing new flavours and formulations such as Easy Mac (now Mac & Cheese Dinner Cups) and Kraft Dinner Smart, a healthy sub-brand with no artificial flavours or colours.
In 2018, Kraft-Heinz expanded its offerings with the KD Shaker, a plastic bottle of Kraft Mac and Cheese Dinner's powdered cheese, allowing consumers to use the cheese powder as they wished without worrying about unused pasta. The Kraft Macaroni and Cheese brand has continued to dominate the market, leading to the creation of spinoffs, including an organic version and individual serving bowls. During the COVID-19 lockdown, sales of Kraft Mac & Cheese boomed, with many consuming it for breakfast.
While the product is marketed as Kraft Mac & Cheese in the United States, Australia, and New Zealand, it is known as Kraft Dinner or KD in Canada, where it holds a special place in the culture and is considered a national dish. The popularity of Kraft Dinner in Canada can be attributed to its affordability, convenience, and ability to provide a hearty meal during challenging economic times, such as the Great Depression and World War II.
The success of Kraft Mac & Cheese, or Kraft Dinner, has led to its recognition as a heavyweight champion of boxed mac and cheese. The brand has evolved to meet changing consumer preferences, such as replacing synthetic colours with natural alternatives like paprika, annatto, and turmeric. The original recipe, with its distinct blue box packaging, remains a staple for many, and the product continues to be a beloved comfort food worldwide.
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Frequently asked questions
Kraft Mac & Cheese, also known as Kraft Dinner, is a nonperishable packaged macaroni and cheese mix. It was introduced in the US and Canada in 1937 and is considered one of the company's most iconic products.
Kraft Mac & Cheese is manufactured by Kraft Foods Group, Inc., which is now a part of Kraft Heinz, formed by the merger of Kraft Foods Group and H.J. Heinz Holding Corporation in 2015.
Kraft Mac & Cheese is manufactured in various locations across North America, with its headquarters in Northfield, Illinois. The Kraft Dinner Smart sub-brand is produced in Mount Royal, Quebec.
Kraft Mac & Cheese was introduced in 1937 in the US and Canada as a box of dried pasta combined with a package of long-shelf-life processed cheese. It was rebranded as Kraft Macaroni & Cheese in the US.
Over the years, Kraft has introduced various variations of its Mac & Cheese product, including Easy Mac (single-serving cups), Homestyle Deluxe (with three flavour options), Kraft Dinner Smart (a healthy sub-brand), and different noodle shapes like spirals and pop culture icons.







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