Chuck E. Cheese is an American entertainment and restaurant chain founded in 1977 by Nolan Bushnell, the co-founder of Atari, Inc. The current CEO of Chuck E. Cheese is David McKillips, who was appointed in 2020. McKillips has an extensive background in family entertainment and has previously held leadership roles at SeaWorld Entertainment, Sesame Place, DC Comics, and Six Flags. Under his leadership, Chuck E. Cheese has undergone significant changes, including remodelling its stores and phasing out animatronics.
Characteristics | Values |
---|---|
Name | David McKillips |
Company | CEC Entertainment |
Position | CEO |
Previous Position | President of the international development company at Six Flags Entertainment Corp. |
Previous Experience | More than 25 years of experience in family entertainment, media and theme park industries |
Education | University of Georgia |
What You'll Learn
- David McKillips is the current CEO of Chuck E. Cheese
- McKillips has over 25 years of experience in family entertainment, media and theme parks
- He previously worked at Six Flags, DC Comics, SeaWorld and Sesame Place
- McKillips was appointed CEO in 2020, after the company filed for bankruptcy
- He has invested $350 million in remodelling Chuck E. Cheese locations
David McKillips is the current CEO of Chuck E. Cheese
McKillips has an extensive background in family entertainment. He started his career at SeaWorld in Orlando, and then moved to Sesame Place, a theme park inspired by Sesame Street. After two years, he took a job at DC Comics, where he worked as the VP of advertising and custom publishing. He represented brands such as Superman, Batman, Wonder Woman, The Flash, and Green Lantern.
McKillips then joined Six Flags, where he spent nearly 14 years. He worked his way up to become the president of Six Flags' international development company and the SVP of international operations.
In 2020, McKillips was tasked with leading CEC Entertainment out of bankruptcy. The company had filed for bankruptcy in June 2020 due to the pandemic, and McKillips had to reorganize the company and address its unsustainable balance sheet and $1.1 billion in debt. He raised $650 million in bonds and invested $350 million in remodeling Chuck E. Cheese locations worldwide.
Under McKillips' leadership, CEC Entertainment closed 2023 with more than $880 million in revenue. The company has invested in new technology, games, and child-sized trampolines for its venues. It plans to continue its growth and expansion, with 13 new Chuck E. Cheese locations expected to open worldwide in 2024.
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McKillips has over 25 years of experience in family entertainment, media and theme parks
David McKillips, the CEO of Chuck E. Cheese's parent company CEC Entertainment, has an extensive background in family entertainment, media, and theme parks. With over 25 years of experience in these industries, McKillips has held various leadership roles that have contributed to his expertise.
McKillips' journey in the world of family entertainment began at SeaWorld in Orlando, where he worked as a trash collector. He quickly developed a passion for the industry, captivated by the idea of being surrounded by happy people in a fun environment. This initial experience ignited his career in family entertainment, and he went on to pursue a degree at the University of Georgia.
After graduating, McKillips moved to Philadelphia to work at Sesame Place, a theme park inspired by Sesame Street. This opportunity allowed him to further immerse himself in the world of family-friendly entertainment. Two years later, he took on a new challenge as the Vice President of Advertising and Custom Publishing at DC Comics, a division of Warner Bros. Entertainment. At DC Comics, McKillips represented iconic brands such as Superman, Batman, Wonder Woman, The Flash, and Green Lantern. He also worked on exciting projects, including NASCAR and Indy Car sponsorships, blending his passion for motorsports with superhero characters.
McKillips' career then took him to Six Flags Entertainment Corp., where he spent nearly 14 years. During his time with the company, he held several key positions, including President of the international development company and Senior Vice President of international operations. In these roles, he gained invaluable experience in global business leadership and communication.
With his diverse background and strong track record, McKillips was appointed as the CEO of CEC Entertainment in 2020. CEC Entertainment is the parent company of beloved brands such as Chuck E. Cheese, Peter Piper Pizza, and Pasqually's Pizza & Wings. Under McKillips' leadership, the company has undergone significant transformations, including remodelling locations, introducing new technology and games, and exploring new avenues for its characters beyond the walls of its venues.
Throughout his career, McKillips has demonstrated a deep understanding of the family entertainment industry and a commitment to innovation and growth. His experience in media and theme parks has equipped him with a diverse skill set that he leverages to drive revenue growth and enhance the guest experience at CEC Entertainment.
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He previously worked at Six Flags, DC Comics, SeaWorld and Sesame Place
David McKillips is the CEO of Chuck E. Cheese's parent company, CEC Entertainment. McKillips has an extensive background in the family entertainment industry, with previous roles at Six Flags, DC Comics, SeaWorld, and Sesame Place.
McKillips' career in family entertainment began at SeaWorld in Orlando, where he worked as a trash collector. He then moved to Philadelphia to work at Sesame Place, a theme park inspired by Sesame Street. After two years, he took a job at DC Comics, where he spent eight years working his way up to VP of Advertising and Custom Publishing. During his time at DC Comics, McKillips represented iconic brands such as Superman, Batman, Wonder Woman, The Flash, and Green Lantern. He also worked on various NASCAR and Indy Car sponsorships, including a paint scheme on Jeff Gordon's cars that combined the Superman brand with motorsports.
Following his time at DC Comics, McKillips joined Six Flags, where he spent nearly 14 years. He held various leadership positions at Six Flags, including President of the international development company and SVP of international operations. In these roles, he gained valuable experience in communication and leadership from leaders around the world.
With over 25 years of experience in family entertainment, media, and theme parks, McKillips was appointed CEO of CEC Entertainment in 2020. He has since led the company through significant challenges, including the COVID-19 pandemic and bankruptcy. Under his leadership, CEC Entertainment has invested in remodeling its venues, introducing new technology and games, and repositioning the brand.
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McKillips was appointed CEO in 2020, after the company filed for bankruptcy
David McKillips was appointed CEO of CEC Entertainment, the parent company of Chuck E. Cheese, in 2020. This appointment came after the company filed for bankruptcy in June 2020 due to the COVID-19 pandemic. McKillips had only been in the role for a few months when the pandemic hit, and the company found itself with an unsustainable balance sheet and around $1.1 billion in debt.
McKillips had to act fast to reorganise the company and ensure its survival. He raised $650 million in bonds and invested $350 million in remodelling Chuck E. Cheese locations worldwide, as well as overhauling how the company operated both internally and externally. This included new technology, games, and child-sized trampolines.
McKillips' swift action paid off, and the company closed 2023 with more than $880 million in revenue. The early success of the turnaround has reportedly led the company's owners to consider a sale, which could bring in over $1 billion.
McKillips has an extensive background in family entertainment. Before joining CEC Entertainment, he worked for Six Flags, DC Comics, SeaWorld, and Sesame Place. This experience, along with his ability to drive revenue growth and innovation, made him an ideal candidate to lead CEC through a challenging period and into a new phase of growth.
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He has invested $350 million in remodelling Chuck E. Cheese locations
David McKillips, the CEO of Chuck E. Cheese's parent company CEC Entertainment, has invested $350 million in remodelling Chuck E. Cheese locations. This investment is part of a turnaround strategy for the company, which filed for bankruptcy in June 2020 due to the pandemic.
The remodelling initiative involves updating the decor, introducing new technology and games, and replacing the animatronic stage shows with dance floor areas. The goal is to modernise the brand and make it more appealing to adults, encouraging family dining. The new design concept, known as Chuck E. Cheese Pizzeria & Games or the Chuck E. Cheese 2.0 remodel, has been piloted at seven locations across the United States.
McKillips' investment in the remodelling of Chuck E. Cheese locations is just one aspect of his strategy to revitalise the brand and improve the company's financial performance. He has also focused on expanding the company's entertainment offerings beyond the four walls of its restaurants, including the development of a game show in partnership with Magical Elves, an unscripted production company. Additionally, McKillips has emphasised the importance of communication in business leadership and has worked to elevate the morale of CEC Entertainment employees.
The early results of McKillips' initiatives are promising, with the company closing 2023 with more than $880 million in revenue. The success of the remodelled locations and the positive financial outlook have led to speculation about a potential sale of the company, with a price tag of over $1 billion.
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Frequently asked questions
David McKillips is the current CEO of Chuck E. Cheese.
David McKillips has over 25 years of experience in the family entertainment industry. He has held leadership roles at SeaWorld Entertainment, Sesame Place, DC Comics, and Six Flags.
David McKillips was named CEO of Chuck E. Cheese's parent company, CEC Entertainment, in January 2020.
Under David McKillips' leadership, Chuck E. Cheese closed 2023 with over $880 million in revenue. The company invested in remodeling its locations and retired its debt.