
Published in 1998, Who Moved My Cheese? is a motivational business fable by Spencer Johnson that describes four reactions to change. The book is written as a parable about two mice and two Littlepeople during their hunt for cheese. It is a story about change that takes place in a maze where four characters look for Cheese, with cheese being a metaphor for what we want in life. The four characters depicted in the story are the mice: Sniff and Scurry, and the Littlepeople: Hem and Haw.
| Characteristics | Values |
|---|---|
| Genre | Self-help |
| Format | Book |
| Author | Spencer Johnson |
| Co-author | Kenneth Blanchard, Ph.D. |
| Theme | Change and fear |
| Setting | A maze |
| Symbolism | Cheese = what we want in life |
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What You'll Learn

The story's characters and their traits
The story "Who Moved My Cheese" features four main characters – two mice, Sniff and Scurry, and two tiny humans, Hem and Haw – who find themselves in a maze searching for cheese, which is a metaphor for happiness or success. Each character embodies different traits and approaches to dealing with change, reflecting the complexities of human personalities.
Sniff and Scurry
Sniff and Scurry are simple creatures with good instincts. They use their rodent-specific talents of sniffing and scurrying to navigate the maze and find cheese. They are persistent and adaptable, constantly monitoring their cheese supply for any changes and staying prepared to move in search of new cheese if needed. They embody the traits of proactiveness and resilience in the face of change.
Hem and Haw
Hem and Haw, the tiny humans, represent two different ways people react to change. Initially, both become complacent after finding their cheese. However, when their cheese disappears, they respond differently. Hem, the more resistant to change, is shocked and angry. He complains about the unfairness and seeks someone to blame. Hem denies the reality of the situation, insisting that the cheese will return and refusing to adapt. He represents the tendency to resist change and hold onto the past. On the other hand, Haw eventually realizes the need to adapt. He overcomes his fears and takes control of his situation, venturing into the maze to find new cheese. Haw embodies the ability to embrace change, take risks, and learn from new experiences.
The characters' different reactions to change highlight the complexities of human personalities and provide insights into how people can adapt to unexpected situations.
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The metaphor of cheese
In "Who Moved My Cheese," the metaphor of cheese is used to represent the things we desire in life. It is a stand-in for anything from tangible goals like a job, money, or a big house, to more abstract aspirations such as relationships, freedom, health, or even spiritual peace. The cheese symbolizes our pursuit of happiness and fulfillment, and the characters in the story, navigating a maze, represent our individual journeys towards attaining these desires.
The cheese in the maze becomes a source of comfort and security for the characters, much like how we often seek stability and contentment in our lives by pursuing certain goals. However, when the cheese is moved, it disrupts the sense of ease the characters have grown accustomed to, mirroring the challenges and changes we inevitably face in our pursuit of happiness. This disruption forces the characters, and by extension, the readers, to confront their fears and embrace the unknown, highlighting the unpredictable nature of life and the importance of adaptability.
As the story progresses, the characters likely learn that their initial comfort and security were dependent on external factors beyond their control. By staying in one place, expecting the cheese to remain there indefinitely, they become captive to their own fears and limitations. This realization underscores the importance of taking initiative and embracing change. It encourages readers to recognize that their fears may be holding them back and that moving in a new direction can be liberating and empowering.
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The maze and its significance
The maze in "Who Moved My Cheese?" is a metaphor for the environment in which we pursue our desires. It represents the organisations we work in, the families we belong to, and the communities we are part of. The maze is filled with challenges and opportunities, mirroring the varied reactions people exhibit when faced with change.
The characters in the story, two mice named Sniff and Scurry, and two "little people", Hem and Haw, navigate this maze in search of "cheese", which symbolises their desires and what they want in life. This could be a good job, a loving relationship, money, possessions, health, or peace of mind.
The maze is a significant element in the story because it represents the unpredictable nature of life. Change comes from outside the maze, and the characters must navigate this changing environment to find their cheese. The maze also symbolises the different paths and choices that individuals make in their pursuit of their desires. Some may choose to stay in their comfort zone, like Hem and Haw, who settle at Cheese Station C, while others may embrace change and explore different paths, like Sniff and Scurry, who continue to run the entire maze each day.
The maze also represents the complexities and uncertainties of life. Just as the characters in the story must deal with the unexpected disappearance of their cheese, people in real life must navigate challenges and uncertainties. The maze serves as a reminder that change is inevitable and that keeping up with it is the only way to continue pursuing our desires and achieving success and happiness.
The story of "Who Moved My Cheese?" and the metaphor of the maze have resonated with a diverse audience, from corporate professionals to individuals seeking personal growth. It prompts introspection and inspires change by illustrating how individuals can adapt to and embrace change in their personal and professional lives.
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The lessons on the wall
"Who Moved My Cheese?" is a story about change and how we react to it. The story is an allegory, with four characters navigating a maze in search of "cheese", which represents what we desire in life. This could be anything from material possessions to spiritual peace.
One of the key lessons Haw learns is that fear can hold us captive and prevent us from moving forward. By confronting and letting go of his fears, he finds the freedom to explore new directions. This realization is captured in the writing: "Who Moved My Cheese? I realize I have been held captive by my own fear. Moving in a new direction has freed me."
Another important insight Haw gains is that change can lead to unexpected enjoyment and fulfillment. Even without his desired "cheese" and with uncertainty about his path, Haw discovers a sense of enjoyment and contentment. This realization is reflected in his writing: "Why do I feel so good? I don’t have any Cheese and I don’t know where I am going."
These lessons encourage readers to reflect on their own fears and how they respond to change. By recognizing the potential for growth and freedom, individuals can navigate life's challenges with a sense of optimism and openness, trusting that new paths can lead to unexpected sources of happiness and fulfillment.
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The story's broader implications
The story of "Who Moved My Cheese?" by Spencer Johnson is a metaphor for dealing with change and overcoming fear in the pursuit of what we want in life. The broader implications of this story are significant and can be applied to various aspects of personal and professional development.
One key implication is the importance of adaptability in the face of change. The characters' search for cheese in a maze represents the pursuit of personal goals and desires, such as career success, relationships, or financial stability. When their source of cheese is disrupted, the characters must adapt and embrace change to find a new source, reflecting the unpredictable nature of life. This implies that being adaptable and embracing change is crucial for personal growth and achieving our desired goals.
Another implication is the impact of fear on our ability to move forward. As one character, Haw, begins to imagine frightening outcomes, he realizes that his fears are holding him captive and making his situation worse. By letting go of his fears and trusting in the unknown, Haw discovers a new direction that leads to fulfillment and nourishment for his soul. This part of the story suggests that fear can be a significant obstacle to personal growth and that overcoming it can lead to unexpected opportunities and a more fulfilling life.
The story also highlights the importance of self-awareness and introspection. By questioning his feelings and analyzing his fears, Haw gains insight into his own behavior and makes a conscious decision to move in a new direction. This implies that self-reflection and understanding our own thoughts and emotions are crucial steps in personal development and overcoming obstacles.
Additionally, the story implies the value of perseverance and a positive attitude. As the characters navigate the maze in search of cheese, they encounter challenges and setbacks. However, by continuing their search and maintaining a positive outlook, they eventually find success. This reflects the idea that perseverance and a positive attitude can help individuals overcome obstacles and achieve their goals, even in the face of adversity.
Overall, the broader implications of "Who Moved My Cheese?" emphasize the importance of adaptability, overcoming fear, self-awareness, perseverance, and a positive attitude in pursuing personal goals and dealing with life's challenges. The story serves as a metaphorical guide for personal growth and navigating change, encouraging readers to embrace uncertainty and discover new opportunities.
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Frequently asked questions
'Who Moved My Cheese' is a 1998 motivational business fable by Spencer Johnson that describes four reactions to change. The book is written as a parable about two mice, Sniff and Scurry, and two "Littlepeople", Hem and Haw, during their hunt for cheese.
The book conveys that change is inevitable and keeping up with it is the only way to continue having what you want.
The mice, Sniff and Scurry, are simple-minded and instinctive. The "Littlepeople", Hem and Haw, search for a special kind of cheese that will make them happy and fulfilled.
No, it is not a children's book. It is written for adults, although some people have mistaken it for a children's book.
Yes, it is a New York Times business bestseller and remained on the list for almost five years. As of 2018, it has sold almost 30 million copies worldwide in 37 languages.

























