
The phrase say cheese is deeply ingrained in photography culture, but its origins are surprisingly debated. While some believe it stems from the phonetic similarity between cheese and the French phrase cheez (meaning thing), others point to the physical act of smiling. Saying cheese naturally lifts the cheeks and stretches the lips into a wide grin, creating a more flattering and genuine smile for the camera. This simple yet effective trick has become a universal cue, transcending language barriers and ensuring generations of photo-ready smiles.
| Characteristics | Values |
|---|---|
| Origin | The phrase "say cheese" dates back to the early 20th century, with the first recorded use in 1909. It is believed to have originated in the United States. |
| Purpose | To help people smile naturally for photographs, as the word "cheese" encourages a wide, toothy grin. |
| Phonetics | The long "ee" sound in "cheese" mimics the shape of a smile, making it an effective cue for photographers. |
| Cultural Spread | Widely used in English-speaking countries and has been adopted in various forms in other languages (e.g., "whiskey" in some European countries). |
| Psychology | The act of saying "cheese" triggers a reflexive smile, which is more genuine-looking than a forced smile. |
| Alternatives | Other words like "pizza," "money," or "smile" are sometimes used, but "cheese" remains the most popular due to its phonetic effectiveness. |
| Modern Usage | Still commonly used by photographers, both professionals and amateurs, despite the rise of digital photography and selfie culture. |
| Fun Fact | In some cultures, different words are used, such as "kimchi" in South Korea, which serves the same purpose as "cheese." |
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What You'll Learn
- Historical Origins: Phrase linked to 19th-century photographer's technique for natural smiles, using cheese to shape lips
- Phonetic Effect: Cheese mimics a smile, forcing lips to stretch, creating a genuine-looking grin in photos
- Cultural Spread: Popularized in English-speaking countries, becoming a universal cue for picture-taking smiles
- Alternatives Worldwide: Other cultures use words like kimchi (Korea) or whiskey (Germany) for similar effects
- Psychological Impact: Saying cheese reduces self-consciousness, helping people relax and smile naturally in photos

Historical Origins: Phrase linked to 19th-century photographer's technique for natural smiles, using cheese to shape lips
The phrase "say cheese" has become an almost universal cue for smiling in front of the camera, but its origins are rooted in a clever 19th-century photographic technique. Early photographers faced a unique challenge: capturing natural smiles in an era when long exposure times required subjects to remain still for minutes. The solution? Instructing subjects to say "cheese," a word that naturally lifts the cheeks and stretches the lips into a broad, genuine-looking smile. This method was particularly effective because the long "e" sound in "cheese" forced the mouth into a shape resembling a smile, even if the subject wasn't feeling particularly cheerful.
To understand the practicality of this technique, consider the constraints of early photography. Daguerreotypes and calotypes, the dominant photographic processes of the mid-1800s, required exposure times ranging from several seconds to several minutes. Maintaining a posed smile for such durations was physically and mentally taxing. By prompting subjects to say "cheese," photographers not only ensured a consistent facial expression but also provided a distraction from the discomfort of holding still. This approach was especially useful for children and adults alike, as it transformed a static pose into a dynamic, albeit brief, moment of expression.
While the exact originator of this technique remains unclear, its widespread adoption is evident in photographic manuals and studio practices of the late 19th century. For instance, photographers often combined this verbal cue with physical props or humorous remarks to elicit spontaneous reactions. The word "cheese" was chosen over other words because of its simplicity and the specific mouth shape it produced. Other words like "prune" or "smile" were less effective, as they either didn’t create the desired lip curvature or were too direct, resulting in forced expressions.
Modern photographers can still learn from this historical technique, particularly when working with subjects who struggle to smile naturally. For example, instead of simply saying "smile," try instructing subjects to say "cheese" while engaging them in light conversation. This dual approach combines the physical shaping of the lips with a relaxed atmosphere, increasing the likelihood of capturing a genuine smile. Additionally, for group photos, encourage subjects to say "cheese" in unison, creating a sense of camaraderie that enhances the overall expression.
In conclusion, the phrase "say cheese" is more than just a cultural quirk; it’s a testament to the ingenuity of early photographers who sought to overcome technical limitations. By understanding its historical origins, we not only appreciate the evolution of photography but also gain practical insights into improving our own photo-taking techniques. So the next time you hear someone say "cheese," remember it’s not just a word—it’s a piece of photographic history shaping smiles one click at a time.
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Phonetic Effect: Cheese mimics a smile, forcing lips to stretch, creating a genuine-looking grin in photos
The simple act of saying "cheese" has become a universal cue for smiling in front of the camera. But why does this word hold such power over our facial muscles? The answer lies in the phonetic effect it creates. When you say "cheese," the long "ee" sound naturally stretches your lips into a wide grin, mimicking the shape of a genuine smile. This isn’t just a coincidence; it’s a linguistic trick that photographers and selfie-takers have exploited for generations. The sound forces your mouth into the ideal position, ensuring that even the most camera-shy individuals can produce a convincing smile on demand.
To understand this phenomenon, consider the mechanics of speech. Pronouncing the "ee" sound in "cheese" requires raising the tongue and stretching the corners of the lips outward. This movement closely replicates the facial muscles engaged during a natural smile, particularly the zygomatic major muscle, which lifts the corners of the mouth. By saying "cheese," you’re essentially activating these muscles without conscious effort, resulting in a smile that looks authentic rather than forced. For best results, try elongating the "ee" sound slightly, as this maximizes the lip-stretching effect.
This phonetic trick isn’t just for adults; it’s equally effective for children, who often need encouragement to smile for photos. Parents and photographers can use "cheese" as a reliable tool to capture genuine-looking grins from even the most reluctant young subjects. However, it’s important to note that overusing the word can lead to predictable, exaggerated smiles. To avoid this, alternate "cheese" with other words that produce similar phonetic effects, such as "peas" or "say yes." These alternatives maintain the lip-stretching benefit while keeping the smile fresh and natural.
For those seeking to perfect their photo smile, practice makes perfect. Stand in front of a mirror and say "cheese" while observing the shape of your lips. Experiment with varying the volume and pitch of the word to see how it affects your smile. Additionally, combine the phonetic effect with genuine emotion by thinking of something joyful or amusing before the photo is taken. This blend of linguistic trickery and authentic feeling ensures a smile that’s both technically sound and emotionally resonant.
In conclusion, the phonetic effect of "cheese" is a clever linguistic hack that leverages the mechanics of speech to create natural-looking smiles. By understanding and applying this principle, anyone can improve their photo smile, whether for professional portraits or casual snapshots. So the next time you hear "say cheese," remember: it’s not just a word—it’s a tool for crafting the perfect grin.
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Cultural Spread: Popularized in English-speaking countries, becoming a universal cue for picture-taking smiles
The phrase "say cheese" has transcended its linguistic origins to become a global signal for smiling in front of the camera. Its journey from a simple English expression to a universal cue is a fascinating tale of cultural diffusion. This phenomenon can be traced back to the early 20th century, when the word "cheese" was first associated with the act of smiling for photographs. The idea was to encourage a natural, toothy grin, and it quickly caught on in English-speaking nations.
A Linguistic Trendsetter: English, as a global lingua franca, often exports its phrases and idioms, and "say cheese" is a prime example. Its popularity in countries like the United States, the United Kingdom, and Australia set the stage for its international adoption. As English-language media, especially Hollywood films and American television shows, gained worldwide reach, so did this catchy phrase. It's not uncommon to hear non-native English speakers using "cheese" as a prompt, even if they don't fully understand its etymology. This is a testament to the power of cultural influence and the appeal of a simple, effective instruction.
Consider the mechanics of a smile. When you say "cheese," the word's long "ee" sound naturally lifts the corners of your mouth, creating a genuine-looking smile. This is a clever linguistic trick, and it's no wonder it has been adopted universally. In countries where English is not the primary language, the phrase is often used as-is, without translation, further emphasizing its cultural impact. For instance, in France, you might hear "dis cheese" (pronounced 'dee cheese'), a direct borrowing from English, rather than a French equivalent.
Practical Application: For photographers and selfie enthusiasts, understanding this cultural spread is invaluable. When directing a diverse group of people, using "say cheese" can be an effective, inclusive strategy. It's a quick way to ensure everyone is smiling, regardless of their native language. However, it's essential to be mindful of cultural nuances. In some cultures, showing teeth in a smile may not be the norm, so while "cheese" might prompt a smile, it may not always result in the toothy grin it's famous for.
The globalization of "say cheese" is a unique case study in how language and culture intertwine. It demonstrates how a simple phrase can become a powerful tool, bridging linguistic barriers and bringing people together, one smile at a time. This phenomenon encourages us to appreciate the subtle ways in which our daily interactions are shaped by cultural exchange.
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Alternatives Worldwide: Other cultures use words like kimchi (Korea) or whiskey (Germany) for similar effects
The tradition of saying "cheese" for a bright, toothy smile isn't universal. Across the globe, cultures have developed their own unique phrases to achieve the same effect: a wide, natural grin. These alternatives often reflect local languages, cultural values, or even culinary preferences. For instance, in Korea, people say "kimchi" when posing for photos, referencing the iconic fermented vegetable dish that's a staple of Korean cuisine. The word's hard "k" and "ch" sounds naturally pull the lips into a smile, mimicking the effect of "cheese."
This phenomenon isn't limited to Asia. In Germany, some photographers prompt subjects with "whiskey," a word that similarly engages the lips and facial muscles to create a genuine smile. The choice of "whiskey" might seem arbitrary, but it's likely influenced by the beverage's popularity and the way its pronunciation shapes the mouth. These examples highlight how cultural context plays a significant role in shaping these photographic traditions. What works in one culture may not translate directly to another, as the sounds and associations of words vary widely.
To incorporate these alternatives into your own photo-taking practices, consider the cultural background of your subjects. For a Korean friend, saying "kimchi" might make them feel more at ease and produce a more authentic smile. Similarly, a German acquaintance might respond better to "whiskey" than the standard "cheese." Experimenting with these phrases can not only improve your photos but also serve as a fun way to acknowledge and respect cultural diversity.
However, it's essential to use these alternatives thoughtfully. Mispronunciation or misuse of these words can come across as insensitive or disrespectful. If you're unsure about the correct pronunciation or cultural appropriateness, it's better to stick with a neutral prompt or ask the subject for their preferred phrase. The goal is to create a comfortable and inclusive environment that encourages genuine smiles, regardless of the word used.
Incorporating these cultural alternatives can also be a teaching moment. By explaining the origins and significance of phrases like "kimchi" or "whiskey," you can foster cross-cultural understanding and appreciation. This approach not only enhances your photography but also enriches your interactions, making the experience more meaningful for everyone involved. So, the next time you're behind the camera, consider expanding your repertoire beyond "cheese" and explore the diverse ways cultures capture the perfect smile.
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Psychological Impact: Saying cheese reduces self-consciousness, helping people relax and smile naturally in photos
The simple act of saying "cheese" before a photo is more than a cultural quirk—it’s a psychological tool that transforms stiff, forced smiles into natural, relaxed expressions. When the camera turns your way, self-consciousness often follows, triggering a cascade of insecurities: *Is my smile too wide? Too small? Do I look awkward?* This hyper-awareness stifens facial muscles, resulting in the dreaded "fake smile" that lacks warmth and authenticity. Enter the word "cheese." Its long "ee" sound naturally lifts the corners of the mouth and stretches the cheeks, mimicking the mechanics of a genuine smile. This physical action bypasses the brain’s overthinking, creating a shortcut to a more natural expression.
Consider the process as a form of cognitive distraction. By focusing on enunciating "cheese," the mind shifts attention away from the pressure of performing. This redirection is particularly effective for children, who often feel overwhelmed by the sudden spotlight of a camera. For adults, it serves as a mental cue, triggering muscle memory associated with smiling. Studies in social psychology suggest that even forced smiles can elevate mood and reduce stress, thanks to the facial feedback hypothesis. In essence, saying "cheese" isn't just about shaping the lips—it’s about rewiring the momentary mindset from tension to ease.
To maximize this effect, timing is key. Instruct the subject to say "cheese" just as the photo is being taken, not beforehand. This ensures the smile peaks at the right moment, avoiding the unnatural freeze of a held expression. For group photos, synchronize the cue to create a unified, spontaneous look. If working with particularly camera-shy individuals, pair the word with lighthearted encouragement, such as "Say cheese like it’s your favorite pizza!" This adds an element of playfulness, further reducing self-consciousness.
While "cheese" is a universal standby, variations like "whiskey" or "spaghetti" can be equally effective, especially for those seeking a more subtle lip position. However, the familiarity of "cheese" makes it the most reliable option across age groups and cultures. For professional photographers, understanding this psychological trick can mean the difference between a stiff portrait and a vibrant, personality-filled shot. For everyday photo-takers, it’s a simple yet powerful way to capture genuine moments, free from the constraints of self-doubt.
In practice, the "cheese" technique is a reminder that sometimes the simplest solutions are the most effective. It leverages the mind-body connection to override anxiety, turning a potentially awkward experience into a seamless, enjoyable one. Next time you’re behind the lens, remember: it’s not just about the word—it’s about the psychological release it triggers, allowing true personalities to shine through.
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Frequently asked questions
People say "cheese" when taking a photo because it naturally forms a smile, making the person look happy and relaxed in the picture.
The tradition dates back to the early 20th century, when photographers encouraged subjects to say "cheese" to create a natural, toothy smile for portraits.
No, different cultures use various words or phrases. For example, in French, people say "ouistiti," and in Japanese, they say "chiizu" (the same as "cheese" but in their language).
Saying "cheese" works because the long "ee" sound naturally lifts the corners of the mouth, forming a smile, while the "s" sound keeps the teeth visible for a bright, cheerful expression.

























