Bushra Griffith
Ritz Crackers, deemed the most popular snack food in America by YouGov BrandIndex in 2012, are known for their distinctive scalloped edges. In a viral TikTok video posted in 2021, the brand revealed that these ridges serve a purpose: to cut cheese. In the video, a hand rolls the cracker across a slice of Swiss cheese, tearing it neatly in half to make a simple Ritz sandwich. While some viewers were shocked by the revelation, others were skeptical, questioning the cracker's sturdiness and pointing out that it might not work with a block of cheese. Despite the mixed reactions, the video sparked a discussion about creative ways to use Ritz Crackers.
| Characteristics | Values |
|---|---|
| Can Ritz crackers cut cheese? | Yes, according to the brand, the scalloped edges of Ritz crackers are designed to cut cheese. |
| How to use Ritz crackers to cut cheese? | Hold the cracker upright with the edge against the cheese and roll it back and forth until you've sliced all the way through. |
| Public reaction | Mixed reactions, some people are amazed, while others are skeptical about the cracker's sturdiness. |
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What You'll Learn
- The scalloped edges of Ritz crackers can be used to cut cheese
- The cracker can be used as a pizza cutter to slice through cheese
- The brand demonstrated the use of a Ritz cracker to cut cheese in a video
- The video received mixed reactions from TikTok users
- The original purpose of the cracker's shape remains unknown
The scalloped edges of Ritz crackers can be used to cut cheese
While some viewers were shocked by the revelation, others were skeptical, pointing out that the crackers are too fragile and would break too easily. However, Ritz quickly shut down this criticism, asserting that the hack does indeed work.
This cheese-cutting hack may be especially useful for those who want to avoid using a knife to cut their cheese. It can also be a fun and unique way to prepare a snack, adding a bit of creativity to your culinary routine.
While the brand claims that the scalloped edges were specifically designed for cutting cheese, some have questioned this assertion. The parent company, Nabisco, did not respond to requests for comment on the original design intent of the cracker's shape. It is worth noting that the unique butter-based formula of Ritz crackers, which set them apart from their competitors, does not seem to be related to their cheese-cutting capabilities.
Whether or not the scalloped edges were intentionally designed for cutting cheese, this innovative food hack has certainly captured the attention of many and showcases the power of social media platforms like TikTok in promoting creative content and engaging audiences in new and unexpected ways.
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The cracker can be used as a pizza cutter to slice through cheese
Ritz crackers have scalloped edges, which, according to the brand, are designed to cut through cheese. In a video posted on TikTok, Ritz demonstrated how the cracker can be used as a pizza cutter to slice through cheese.
In the video, a hand rolls the cracker across a slice of Swiss cheese, perforating it so that it can be neatly torn in half. This creates a simple Ritz sandwich. The video sparked mixed reactions, with some viewers expressing disbelief and questioning the sturdiness of the cracker. Others were impressed, with comments like "this man is living in 2030" and "I was today years old when I learned this."
While it may be challenging to cut a block of cheese with a Ritz cracker, it can easily slice through a slice of cheese. The cracker's edges function like a pizza cutter, allowing you to hold it upright and roll it back and forth against the cheese until you've sliced through it. This snack hack is particularly useful if you have pre-sliced cheese, saving you the trouble of using a separate knife or cutter.
Ritz crackers have been a popular snack in America, and the brand has been innovative in promoting unique ways to use their product, such as the cheese-cutting hack and a viral trend involving spray cheese cans. These creative strategies have effectively utilized the TikTok platform to engage users and generate buzz around the Ritz cracker.
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The brand demonstrated the use of a Ritz cracker to cut cheese in a video
In a video posted to TikTok, Ritz revealed the 'real' reason its crackers have ridged edges: to cut cheese. The video demonstrates a hand rolling the cracker across a slice of Swiss cheese, pizza-cutter-style, to neatly tear it in half and create a simple Ritz sandwich.
The video caused a stir among viewers, with some commenting that they felt their
The brand also admitted in the comments that the explanation for the ridged edges was
This isn't the only Ritz cheese hack to go viral on TikTok. Another video demonstrates lining up the top of a spray cheese can with the cracker's middle hole and slowly spraying the cheese out so that it covers the entire cracker.
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The video received mixed reactions from TikTok users
In a video posted to the official Ritz TikTok account, the brand claimed that the real reason Ritz crackers have ridged edges is to cut cheese. The video demonstrates how this is done: by holding the cracker upright and rolling it back and forth like a pizza cutter.
Despite the mixed reactions, the video certainly got people talking and highlighted the power of TikTok as a marketing tool for food brands.
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The original purpose of the cracker's shape remains unknown
Ritz crackers have become a popular snack food in America. They are known for their unique shape, which includes ridges or scalloped edges. While the crackers have been around since the 1930s, the original purpose of their distinct shape remains a mystery.
In 2021, Ritz posted a video on TikTok revealing that the ridges on their crackers serve a specific function: cutting cheese. In the video, a hand rolls the cracker across a slice of Swiss cheese, similar to how one would use a pizza cutter, to perforate the cheese and create a neat, mini square for the cracker. This video sparked mixed reactions from viewers, with some expressing disbelief and questioning the cracker's sturdiness, while others were amazed by the hack.
While the cheese-cutting hack may be useful for pre-sliced cheese, it is unlikely to work with a block of cheese, as some commenters pointed out. It is worth noting that the company itself admitted in the comments that the explanation was made up and might not be the original reason for the crackers' shape. The parent company, Nabisco, did not provide any further clarification on the matter.
Despite the uncertainty surrounding the original purpose of the Ritz cracker's shape, it is clear that the brand has successfully leveraged TikTok to its advantage, creating viral content and sparking debates that have left viewers questioning their "entire existence."
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Frequently asked questions
Yes, according to a video posted by Ritz on TikTok, the real reason the cracker edges are ridged is to help cut cheese.
Hold the cracker upright with the edge against the cheese you want to cut and roll it back and forth until you've sliced all the way through.
Ritz crackers can cut through a slice of cheese, but not a block of cheese.
Ritz crackers can be used in chicken casserole, on charcuterie boards, and as festive chocolate-covered candy.
