Andy Montoya
Swiss cheese and Subway have had a long and tumultuous relationship, with the cheese being a staple offering at the sandwich chain for many years. However, in recent times, there have been rumblings of Subway discontinuing Swiss cheese, leaving some customers surprised and disappointed. This decision appears to be part of a broader shift in Subway's operations, including changes to their bread and marketing strategies, and a transition from Canadian to American vendors. While the exact reasons for the Swiss cheese removal remain unclear, it has sparked a range of reactions from loyal customers, with some taking to social media platforms like TikTok and Reddit to express their concerns, disappointment, and even humour.
| Characteristics | Values |
|---|---|
| Reason for discontinuing Swiss cheese | A corporate decision |
| Date of discontinuation | Before July 2025 |
| Locations affected | Canada and the US |
| Alternative explanation | Transitioning to American vendors |
| Other discontinued items | Green olives, Italian herbs and cheese bread, $5 footlongs |
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What You'll Learn
Swiss cheese no longer available at Subway
Swiss cheese is no longer available at Subway. While the sandwich chain has not released an official statement, a Subway employee on Reddit confirmed that the decision to stop carrying Swiss cheese was corporate-led, and that all Subway locations would be affected. This decision comes as a surprise to many customers, especially those in Canada, where Swiss cheese has been a staple offering for as long as customers can remember.
One customer expressed their disappointment with the change, stating that while they didn't care much for Swiss cheese, the green olives that were also discontinued were one of their favourite parts of their Subway sandwich. Another Reddit user commented that their store hasn't carried Swiss cheese in over a year, indicating that the discontinuation may have been gradual or tested in select markets before being implemented chain-wide.
This change is part of a broader trend of Subway removing or replacing popular items from their menu. In 2025, the chain faced backlash for discontinuing its Italian Herbs and Cheese Bread, with customers taking to TikTok to express their disappointment and even calling for a boycott of the brand. Similarly, in 2020, Subway replaced their post-mix machines with fridges supplying soft drinks in plastic bottles, a decision that was met with confusion and frustration from loyal customers.
While Subway has not provided a reason for the discontinuation of Swiss cheese, one Reddit user speculated that it could be due to a transition from Canadian to American vendors. The user suggested that during the pandemic, Subway cut back on Canadian vendors and realized they could rely on American vendors instead, leading to a gradual transition to American suppliers across the board.
The removal of Swiss cheese from Subway's menu is another example of the brand making changes that impact the customer experience. While some customers may be disappointed by the loss of Swiss cheese, it remains to be seen what, if any, impact this decision will have on Subway's business.
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Customers' reactions to the discontinuation
Customers have expressed disappointment and frustration at the discontinuation of Swiss cheese at Subway. Some have taken to social media platforms, such as Reddit and TikTok, to share their reactions and concerns.
On Reddit, users have expressed their surprise and dismay at the sudden absence of Swiss cheese during their visits to Subway. One customer mentioned that Swiss cheese was never their favourite, but they were still hurt by its removal. Another customer stated that they and their wife used to eat at Subway three times a week, but after the chain stopped serving Swiss cheese, they switched to a different restaurant that offered a better alternative. This decision by Subway to discontinue Swiss cheese appears to have resulted in a loss of business from some loyal customers.
Some customers have also speculated about the reasons behind the change, with one Reddit user suggesting that Subway is slowly transitioning Canadian franchises into American ones, which may have led to differences in the vendors and ingredients used. Others have questioned the quality and freshness of the food, expressing their desire to see the ingredients before purchasing.
TikTok users have also reacted to the discontinuation of Swiss cheese at Subway, with some even calling for a boycott of the restaurant chain. The hashtags "#boycott" and "#subway" have been used to express dissatisfaction and share experiences related to the service, quality, and ingredients at Subway. Additionally, there are mentions of a "Subway sandwich meme" that has gone viral, possibly alluding to the issues with Swiss cheese and other controversies surrounding Subway's ingredients and service.
Overall, the discontinuation of Swiss cheese at Subway has sparked a range of reactions from customers, from disappointment and frustration to outright boycotts. These reactions highlight the importance of ingredient choices and consistency in maintaining customer satisfaction and loyalty, especially for a brand like Subway, which has faced other controversies related to its bread quality and ingredients in the past.
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Green olives also discontinued
Subway has discontinued Swiss cheese and green olives from their menu. While some customers are indifferent to the removal of Swiss cheese, the discontinuation of green olives has come as a shock to many.
A server at a Subway store in Canada confirmed that the decision to remove Swiss cheese and green olives was a corporate one and that all Subways will stop carrying these items. Another employee at a Subway store in Canada stated that they got rid of Swiss cheese in April or May of last year, and it was challenging to source green olives from their distributor, so both items were removed from the menu.
Some customers have expressed disappointment and frustration, with one stating that green olives were one of their favourite parts of their sub. Others have mentioned that they have never seen green olives at Subway.
It appears that the discontinuation of Swiss cheese and green olives is a recent change, with some customers noticing the absence of these items within the last few weeks. It is unclear if the decision to remove these items from the menu is permanent, but it seems to be a widespread change affecting multiple Subway locations.
The removal of Swiss cheese and green olives adds to a list of other items that Subway has discontinued over the years, including hearty Italian bread and cranberry sauce.
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Possible reasons for the change
It appears that Subway has indeed stopped offering Swiss cheese in its sandwiches. This decision seems to have been made at the corporate level, and it applies to all Subway locations. While the official reason for this change is not entirely clear, there are several possible explanations that have been suggested by customers and employees.
One possible reason could be a result of the pandemic. During that time, Subway cut back on Canadian vendors and transitioned to using American vendors. This could have resulted in a change in the availability or cost of certain ingredients, including Swiss cheese. In fact, one employee mentioned that their local Subway stopped carrying Swiss cheese because it was "too expensive."
Another possible reason could be related to customer perception. One Reddit user commented that the "real answer" given by their regional representative was that the company wanted customers to not be able to judge the freshness of the ingredients. By hiding the meats and cheeses, customers would have to trust that the ingredients were fresh without being able to see them.
Additionally, some customers have speculated that the change could be part of a broader rebranding strategy by Subway. The company has faced criticism for the quality of its food, with some describing it as "stale" and "a joyless abomination of its former glory." Subway may be trying to improve its image and appeal to those who prefer healthier eating options.
Finally, it's worth noting that Subway has made other similar changes in the past, such as discontinuing hearty Italian bread and cranberry sauce. These changes may have been part of a broader shift in their menu offerings or a response to supply chain issues or changing customer preferences.
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Impact on Subway's business
The decision by Subway to stop offering Swiss cheese may have had both positive and negative impacts on its business. On the one hand, some customers expressed disappointment and even outrage at the removal of Swiss cheese, with some claiming that it was their favourite part of their sub sandwich. This could potentially lead to a loss of customers, particularly those who were loyal fans of Swiss cheese and are now dissatisfied with the limited cheese options.
However, on the other hand, there are also potential benefits to this decision. By removing Swiss cheese from their offerings, Subway may be able to streamline their supply chain and reduce costs associated with sourcing and stocking this particular type of cheese. Additionally, some customers may have been indifferent to the change or even preferred other cheese options, so the impact on sales could be minimal or positive.
The impact of this decision on Subway's business may also vary depending on geographic location. For example, some sources indicate that Swiss cheese was removed from US shops well over a year before it was discontinued in Canada, suggesting that the impact may have differed between these markets. Additionally, the removal of Swiss cheese could be part of a broader strategy to transition from using Canadian vendors to American vendors, which may have logistical and financial benefits for the company.
Overall, the impact of discontinuing Swiss cheese on Subway's business is complex and multifaceted. While some customers may have been disappointed or outraged, leading to potential sales losses, there are also potential cost-saving and logistical benefits for the company. The ultimate impact on Subway's business will depend on a variety of factors, including customer preferences, supply chain efficiencies, and the success of their vendor transition strategy.
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Frequently asked questions
Yes, Subway has discontinued the use of Swiss cheese. This decision was made by the company's management, and it applies to all Subway locations.
There is no clear answer as to why Subway stopped carrying Swiss cheese. Some customers speculate that it was due to a transition to American vendors during the pandemic, while others suggest that it was a cost-cutting measure.
Yes, in addition to discontinuing Swiss cheese, Subway also stopped carrying green olives. Some customers have also noticed the introduction of large metal shields that prevent customers from seeing the meats. There are also discussions about the discontinuation of Italian Herbs and Cheese Bread.
