
Geno's Steaks is a Philadelphia restaurant that was founded in 1966 by Joey Vento. It is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue and is known for its cheesesteaks. Geno's offers a range of sandwiches, including cheesesteaks, Italian hoagies, meatball sandwiches, and roast pork sandwiches. They also offer a vegetarian Philly cheesesteak. The restaurant gained notoriety in 2006 for its controversial Speak English sign, which led to a discrimination complaint. Geno's has a specific ordering procedure, where customers are expected to order quickly and specify the type of cheese they want, including Whiz Wit or Whiz Witout onions. While there is some ambiguity about whether Whiz refers to Cheese Whiz, it is clear that Geno's Philadelphia uses a type of cheese sauce in their sandwiches.
| Characteristics | Values |
|---|---|
| Name | Geno's Steaks |
| Location | South Philadelphia, at the intersection of 9th Street and Passyunk Avenue |
| Year founded | 1966 |
| Specialization | Cheesesteaks |
| Other offerings | Italian hoagies, meatball sandwiches, roast pork sandwiches, vegetarian Philly cheesesteak |
| Ordering procedure | Customers are expected to order quickly and with precise terminology, specifying the type of cheese ("wit" or "witout" onions) and following a particular sequence |
| Owner | Joey Vento (founder), Geno Vento (current owner) |
| Controversy | Displayed a sign saying "This Is AMERICA: WHEN ORDERING Please "SPEAK ENGLISH," which sparked a discrimination controversy |
| Cheese used | American Cheddar Cheese Sauce ("Whiz") |
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Geno's Philadelphia uses Cheese Whiz
Geno's Steaks is a Philadelphia restaurant that specializes in cheesesteaks. It was founded in 1966 by Joey Vento, who named the restaurant after his son, Geno, who now runs the business. Geno's is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue, directly across from its rival, Pat's King of Steaks.
Geno's is known for its specific ordering procedure, where customers are expected to order quickly and with precise terminology, including specifying the type of cheese ("wit" or "witout" onions). The restaurant gained notoriety in 2006 for a sign on its window that read: "This Is AMERICA: WHEN ORDERING Please 'SPEAK ENGLISH'". This sparked a discrimination complaint from the Philadelphia Commission on Human Relations, arguing that the sign violated the city's Fair Practices Ordinance.
Geno's offers a variety of sandwiches, including cheesesteaks, Italian hoagies, meatball sandwiches, and roast pork sandwiches. They are known for their famous cheesesteak, which is made with thinly sliced steak, sautéed onions, and a rich layer of cheese sauce. While it is not explicitly mentioned that Geno's uses Cheese Whiz, their cheesesteaks are often referred to as "Whiz Wit", suggesting that they use a cheese sauce similar to Cheese Whiz.
The "Whiz Wit" cheesesteak from Geno's is a popular choice and has become a signature dish for Philadelphia. It is known for its distinct appearance, with hundreds of bright neon lights and signs illuminating the corner of 9th and Passyunk. The restaurant serves an estimated 30,000 sandwiches per month and underwent a significant renovation in 2016 under the leadership of Geno Vento.
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Geno's cheesesteaks are made with American cheddar cheese sauce
Geno's Steaks is a Philadelphia restaurant that specializes in cheesesteaks. It was founded in 1966 by Joey Vento and is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue. The restaurant is known for its distinctive appearance, featuring bright neon lights and signs. Geno's is also famous for its specific ordering procedure, where customers are expected to order quickly and with precise terminology, including specifying the type of cheese.
While Geno's offers various types of cheese, their cheesesteaks are often associated with Cheese Whiz. Cheese Whiz is a processed cheese sauce product that is commonly used in Philly cheesesteaks. It is known for its creamy texture and strong flavor.
However, it is important to note that Geno's also offers other cheese options for their cheesesteaks. One of the popular choices is the Aged American Cheddar Cheese Sauce, also known as "Whiz." This cheese sauce is a rich and creamy topping that coats the Amoroso roll used in the Philly cheesesteak. The roll is filled with thinly sliced steak, sautéed onions, and optionally, additional ingredients like green peppers, mushrooms, and crispy hash browns.
The Aged American Cheddar Cheese Sauce used at Geno's provides a slightly different flavor profile than the traditional Cheese Whiz. It offers a sharper and more robust cheese flavor, adding a hearty and cheesy twist to the classic Philly cheesesteak. This option is perfect for those who want to enjoy the iconic sandwich with a slightly different cheese experience.
In conclusion, while Geno's Philadelphia may be known for using Cheese Whiz in their cheesesteaks, they also offer alternatives like the Aged American Cheddar Cheese Sauce. This option provides a delicious variation on the classic sandwich, showcasing the versatility of the Philly cheesesteak and allowing customers to customize their orders to their preferences.
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Geno's steaks was founded in 1966 by Joey Vento
Geno's Steaks, a Philadelphia cheesesteak restaurant, was founded in 1966 by Joseph Anthony "Joey" Vento. Joey was a third-generation Italian American, born in Philadelphia to Eva and James Vento. He came from a family of sandwich makers; his grandfather operated a sandwich shop in the Italian Market in the 1920s. Before opening Geno's, Joey worked various jobs, including dishwasher and meat truck driver, and saved $2,000 to open his own steak shop at age 23.
Joey chose the name "Geno's" because another store was already named "Joe's Steak Place". The name was inspired by a broken door on which someone had painted 'GINO', and he modified the spelling to prevent confusion with a regional fast-food chain called Gino's. Joey had a son in 1971, whom he named Geno after the restaurant, and who now runs the family business.
Geno's is known for its specific ordering procedure, where customers are expected to order quickly and with precise terminology, including specifying the type of cheese ("wit" or "witout" onions). The restaurant has gained praise from locals and has been awarded for its takeout offerings. Geno's menu is very similar to that of its rival, Pat's King of Steaks, with the main difference being that Geno's does not chop the meat.
Geno's has also been at the centre of controversy due to a sign posted by Joey that read: "This is AMERICA: WHEN ORDERING Please 'SPEAK ENGLISH'". This sign generated accusations of racism and discrimination against Hispanics and immigrants who had trouble speaking English. However, Joey denied these accusations, stating that he had never turned anyone away based on race or language. The Philadelphia Commission on Human Relations investigated the complaint and ruled in 2008 that the sign was not in violation of the city's Fair Practices Ordinance.
Geno's Steaks has become an institution in Philadelphia, with Joey building the business into a multimillion-dollar success. Joey passed away in 2011, and ownership of the restaurant was passed on to his son, Geno.
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The restaurant is located in South Philadelphia
The famous Geno's Steaks, a Philadelphia institution, is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue. Founded in 1966 by Joey Vento, the restaurant has become a beloved staple of the city's food scene, known for its mouthwatering cheesesteaks and vibrant atmosphere.
Geno's is easily recognisable, with its bright neon lights and signs illuminating the corner of 9th and Passyunk. The restaurant stands as a shining beacon for hungry patrons seeking a delicious bite at any hour, as it operates 24 hours a day, seven days a week. The aroma of sizzling steaks and melted cheese beckons diners from near and far.
Located in the heart of South Philadelphia, Geno's is just a short stroll from other notable landmarks and attractions in the area. Whether you're a local or a visitor, exploring the vibrant streets of South Philadelphia before or after your meal is a delightful way to work up an appetite or walk off a hearty cheesesteak.
The restaurant's location is also significant due to its proximity to its rival, Pat's King of Steaks, which is generally credited with inventing the cheesesteak in 1933. Directly across the street from each other, these two iconic establishments have fostered a friendly competition, each offering their unique take on the classic Philly cheesesteak.
Geno's has become a destination not just for its food but also for its role in shaping Philadelphia's culinary history. Its impact on the city's food culture has been immense, and its influence extends beyond the borders of South Philadelphia, with its name becoming synonymous with authentic, mouthwatering cheesesteaks.
Over the years, Geno's has maintained its reputation for quality and consistency, ensuring that each bite delivers the same explosion of flavours that has kept locals and tourists coming back for more. The restaurant's location in South Philadelphia has undoubtedly contributed to its charm and appeal, making it an integral part of the fabric of the city.
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Geno's steaks are known for their specific ordering procedure
Genos Steaks, a Philadelphia restaurant founded in 1966, is known for its specific ordering procedure. The restaurant is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue, directly across from its rival, Pat's King of Steaks.
Geno's has gained attention for its distinctive ordering procedure, where customers are expected to order quickly and with precise terminology. This includes specifying the type of cheese (such as "Whiz Wit," indicating Cheese Whiz with onions) and following a particular sequence. The procedure is a source of controversy for some, as the restaurant has been accused of discrimination due to its "Speak English" policy. Owner Joey Vento stated that he does not turn away any customer and does not discriminate, but if customers cannot order in English, they may not get the sandwich they intended to order.
The specific ordering procedure at Geno's has become a unique part of the dining experience at this Philadelphia institution. It is known for its bright neon lights and 24/7 operation, serving an estimated 30,000 sandwiches per month. Geno's has become a popular destination for those seeking an authentic Philly cheesesteak experience, with its unique ordering process adding to its fame.
The "Whiz Wit" cheesesteak, featuring Cheese Whiz and onions, is a popular option at Geno's. Customers are expected to specify their cheese preference and whether they want onions ("wit" or "witout") clearly and concisely. This ordering procedure is a break from the traditional casual dining experience, adding to the unique culture of the restaurant.
Geno's specific ordering procedure is a significant part of its brand and reputation. It adds to the overall experience of dining at this iconic Philadelphia establishment. While the procedure has sparked controversy, it has also contributed to the restaurant's fame and popularity among those seeking an authentic and unique Philly cheesesteak.
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Frequently asked questions
Yes, Gino's Philadelphia uses Cheese Whiz (also known as Aged American Cheddar Cheese Sauce).
Joey Vento founded Geno's Steaks in 1966. It is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue. After Joey Vento's death in 2011, his son Geno Vento took over the restaurant.
You can use your favorite processed American or Provolone cheese.






















