Kamil Perry
Cheddar is an American live streaming financial news network founded by Jon Steinberg. It is available on Sling TV, a streaming service that is only available inside the US. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. covering new products, technologies, and services. During the early days of the COVID-19 pandemic, Cheddar News was added to Sling TV's free news lineup to help keep viewers informed with updates on coronavirus.
| Characteristics | Values |
|---|---|
| Type of content | Live streaming financial news network |
| Target audience | Millennials |
| Platforms | Amazon Prime, Sling TV, Pluto TV, Haystack News, YouTube, iHeartRadio, Facebook Live, Cheddar app |
| Availability | Only available inside the US |
| Cost | Free and paid versions available |
| Cheddar News | Fast-paced, young, non-partisan news network |
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What You'll Learn
Cheddar Inc. is an American live streaming financial news network
Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. The company targets millennials by streaming one to two hours of live content from the NYSE trading floor daily, streaming live audio on iHeartRadio, and distributing the videos on video platforms such as Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, Haystack News and YouTube. It is also available in Canada via RiverTV channel 25.
Cheddar has two feeds, a paid-for and a free version. The paid feed broadcasts eight hours of programming a day, six of them live, and is available via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app. The free feed broadcasts three hours of new content daily and archived content is available through Facebook and over the air via its affiliated stations.
Cheddar initially streamed all videos for free but in May 2016, the company launched a subscription video-on-demand service. Smaller clips continue to be released for free, but full-length videos are exclusive to subscribers. On May 23, 2016, SiriusXM began carrying Cheddar. In September 2016, Twitter made a deal with Cheddar to broadcast its daily coverage, with the stated purpose of giving the Twitter community a platform to watch and discuss the news live. In January 2017, Vanity Fair's Hive business news and Condé Nast Entertainment partnered with Cheddar to create a live weekly series called VF Hive on Cheddar.
Cheddar has raised significant funding from investors, including Lightspeed Venture Partners, Comcast Ventures, and Ribbit Capital. The company has used these investments to expand its programming and set up new studios in New York and Santa Monica, California. In April 2017, Cheddar had 100,000 viewers, and according to Steinberg, the company received 148 million views in August 2017 across all of its platforms. On Facebook, 60 percent of Cheddar's viewers are under the age of 35.
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It is available on Sling TV for free
Cheddar is an American live streaming financial news network founded by Jon Steinberg. It is a TV channel that broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. Cheddar covers new products, technologies, and services, targeting millennials by streaming one to two hours of live content from the NYSE trading floor daily. It also streams live audio on iHeartRadio and distributes its videos on video platforms such as Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, Haystack News, and YouTube. It is also available in Canada via the RiverTV channel.
Cheddar has two feeds: a paid-for version and a free version. The paid feed broadcasts eight hours of programming a day, six of them live, and is available via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app. The free feed broadcasts three hours of new content daily, and archived content is available through Facebook and over the air via its affiliated stations.
In response to the coronavirus pandemic, Sling TV added Cheddar News to its free news lineup in March 2020. This allowed viewers to stay informed with daily updates on the coronavirus and more. No paid Sling TV account was required to access this free experience, which included news, thousands of shows, and movies for the whole family. Viewers could download the Sling TV app on a Roku, Amazon, or Android device and click "Browse as Guest" or "Try Sling Free" to begin watching. At the time, the Sling TV free experience was not available on iOS devices, but it could be accessed via a Chrome, Safari, or Edge desktop browser at watch.sling.com.
Sling TV is an industry leader for free sports TV, offering over 335 channels, including Cheddar News. It is only available inside the US.
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It was founded by Jon Steinberg in 2016
Cheddar is an American live streaming financial news network founded by Jon Steinberg in 2016. Steinberg, formerly of BuzzFeed and Daily Mail North America, conceived the idea for Cheddar after leaving the latter in 2015. He founded the company in early 2016 and hired Peter Gorenstein, a senior producer at Yahoo, as Cheddar's chief content officer in January 2016. In its first financing round that same month, Cheddar raised nearly $3 million, with funds coming primarily from Snapchat and Lightspeed's Jeremy Liew. The company began streaming on April 11, 2016, on Facebook Live with one hour of programming at 9:30 am.
Initially, Cheddar streamed all videos for free, but it soon switched to a subscription video-on-demand service in May 2016. The company continued to release smaller clips for free, but full-length videos became exclusive to subscribers. On May 23, 2016, SiriusXM began carrying Cheddar, and the company raised $10 million in funding on September 6, 2016, from Lightspeed Venture Partners, Comcast Ventures, and Ribbit Capital. With this investment, Cheddar increased its programming and set up a new studio in Santa Monica, California, its fifth studio.
Cheddar has two feeds: a paid feed and a free feed. The paid feed is available via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app, while the free feed broadcasts archived content through Facebook and over the air via its affiliated stations. The company targets millennials by streaming live content from the NYSE trading floor daily, streaming live audio on iHeartRadio, and distributing videos on various video platforms.
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It has two feeds, a paid-for and a free version
Cheddar is an American live streaming financial news network founded by Jon Steinberg. It is targeted at millennials and broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. The channel covers new products, technologies, and services.
Cheddar has two feeds, a paid-for and a free version. The paid feed broadcasts eight hours of programming a day, six of them live, and is available via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app. The paid feed also includes full-length videos, which are exclusive to subscribers. The free feed broadcasts three hours of new content daily and archived content is available through Facebook and over the air via its affiliated stations. Smaller clips continue to be released for free.
The paid feed is available via Sling TV, a streaming service that provides access to a variety of channels and content, including live TV, sports, movies, and on-demand entertainment. Sling TV is only available inside the US and offers a free experience that provides news, thousands of shows, and movies for the whole family, with no paid account required. This free experience can be accessed by downloading the Sling TV app on a Roku, Amazon, or Android device and clicking "Browse as Guest" or "Try Sling Free".
Cheddar News was added to Sling TV's free news lineup in March 2020 to provide updates on the coronavirus pandemic. Cheddar News broadcasts the latest coronavirus news and White House live updates, including a daily segment called "Coronavirus: Your Questions Answers + Global Update" at 11 a.m. EST.
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It is targeted at millennials
Cheddar is an American live streaming financial news network founded by Jon Steinberg. It is available via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app. It is also accessible through Facebook and over-the-air via affiliated stations. The network targets millennials by streaming live content from the NYSE trading floor, typically for one to two hours per day. This content is also distributed through video platforms such as Sling TV, Pluto TV, and Haystack News, among others.
Cheddar's decision to stream live from the NYSE trading floor aligns with its strategy to attract a younger audience. Millennials, known for their interest in technology and financial literacy, can access real-time information from the stock exchange, fostering a sense of engagement and empowerment. The network also leverages social media and streaming platforms popular among millennials, such as Facebook Live and iHeartRadio, to distribute its content.
The network's programming reflects a focus on topics that resonate with millennials. For example, Cheddar Life, a series produced in their Flatiron Building studio, covers new products, technologies, and services. Additionally, their partnership with Bustle for the show Extra Sharp showcases their commitment to creating content that appeals to a diverse and younger audience.
Cheddar's distribution strategy further demonstrates its understanding of millennial viewing habits. By offering content through streaming services like Sling TV and YouTube TV, they cater to millennials' preferences for on-demand and digital platforms. This strategy enables Cheddar to reach a tech-savvy generation that values convenience and accessibility in their content consumption.
The network's success in attracting millennials is evident in their viewership statistics. In August 2017, Cheddar reported that 60% of its viewers on Facebook were under the age of 35, indicating a strong millennial presence. This demographic is a key target market for many industries, and Cheddar's ability to engage this audience presents valuable opportunities for advertisers and sponsors.
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Frequently asked questions
Cheddar is an American live streaming financial news network, founded by Jon Steinberg. It is available on Sling TV and has both a paid and a free version.
The free version of Cheddar on Sling TV offers news, thousands of shows and movies for the whole family, without the need for a paid Sling TV account.
You can watch Cheddar on Sling TV by downloading the Sling TV app on Roku, Amazon or Android devices. You can also visit watch.sling.com on a Chrome, Safari or Edge desktop browser.
