
Cheese is a popular food item, and Americans are loud and proud when associating food with their community. Americans are loud and proud when associating food with their community. Americans are loud and proud when associating food with their community. Americans are loud and proud when associating food with their community. Americans are loud and proud when associating food with their community. Americans are loud and proud when associating food with their community.
Characteristics | Values |
---|---|
Percentage of people who would go to some length to keep cheese in their diet | 57% |
Percentage of people who would give up coffee for a year | 39% |
Percentage of people who would ditch cell phones for a week | 36% |
Percentage of Americans who eat cheddar cheese | 96% |
Percentage of American adults who say they eat cheese | 100% |
Percentage of adults who are eating about the same amount of cheese as they were a few years ago | 60% |
Percentage of adults who are eating more cheese than they were a few years ago | 30% |
What You'll Learn
Americans love cheese
Americans' longstanding love for cheese – and the wider availability of premium natural cheeses at lower price points – spurred growth in the natural and specialty cheese market to sales of $17.4 billion in 2015. Both adults and children alike eat cheese throughout the day, and Millennnials and Gen Xers are eating more than they were a few years ago.
Cheese has a very high penetration rate in the U.S. — nearly 100 percent of American adults say they eat cheese. While nearly 60 percent of adults are eating about the same amount of cheese as they were a few years ago, almost 30 percent are eating more.
Americans are loud and proud when associating food with their community – 63 percent of Midwesterners associate burgers with their region; 53 percent of Westerners feel this way about tacos; Southerners believe that seafood (36 percent) is their most representative local dish while Northeasterners identify pasta as their area's dish of choice (40 percent).
Americans are snapping photos or sharing on social networks like Facebook (51 percent), Twitter (21 percent), Instagram (17 percent), Pinterest (13 percent) and foursquare® (9 percent) while eating.
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Americans eat cheddar
Americans love cheese and 96% of Americans said they eat cheddar cheese. Americans Google-search the term “cheese” more than any nation – an average of 6.6 times a month, per person. Americans are loud and proud when associating food with their community – 63 percent of Midwesterners associate burgers with their region; 53 percent of Westerners feel this way about tacos; Southerners believe that seafood (36 percent) is their most representative local dish while Northeasterners identify pasta as their area's dish of choice (40 percent).
Americans' longstanding love for cheese – and the wider availability of premium natural cheeses at lower price points – spurred growth in the natural and specialty cheese market to sales of $17.4 billion in 2015. Both adults and children alike eat cheese throughout the day, and Millennials and Gen Xers are eating more than they were a few years ago. Cheese has a very high penetration rate in the U.S. — nearly 100 percent of American adults say they eat cheese. While nearly 60 percent of adults are eating about the same amount of cheese as they were a few years ago, almost 30 percent are eating more.
Mintel’s findings indicated The Netherlands is the top cheese-loving country, the market research firm also found that 96% of Americans said they eat cheddar cheese. The majority of Americans say they have not heard of cheeses like paneer and halloumi but 96 percent eat cheddar, the relatively low trade value could speak to more local tastes. It seems that Americans prefer to consume their own cheese rather than imported varieties. Nevertheless, American restaurants, retailers, and CPG companies can use cheese to enhance menu items or product lines, industry experts note. “Because of its versatility and wide flavor range, cheese can be used to provide new flavor experiences,” the Dairy Management executive said. Businesses can look to parts of their menu where cheese is under-indexed – chicken sandwiches are a great example.
Consumer trends show that Americans love cheese and more than four in five (82 percent) Americans are personally preparing meals at-home at least half of the time, if not always. And, of those at-home cooks, 83 percent are likely to get frustrated when cooking; most name time (51 percent) and cleanup (58 percent) as things they would find frustrating. Almost two in five (39 percent) respondents say they most dread making meals at home on Monday and another 39 percent feel the same way about Friday. Used to prepare entrees, appetizers and sides, at-home cooks are using it to make everything from Cheesy Artichoke Dip to Twice-Baked Cheesy Potatoes, Crispy Stuffed Shells, Parmesan Roasted Tomatoes and Four Cheese Stuffed Meatballs.
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Americans search for cheese
Americans Google-search the term “cheese” more than any nation – an average of 6.6 times a month, per person. Americans love cheese and it is never far from the minds of consumers. Americans are proud when associating food with their community and 63 percent of Midwesterners associate burgers with their region. Americans are snapping photos or sharing on social networks like Facebook (51 percent), Twitter (21 percent), Instagram (17 percent), Pinterest (13 percent) and foursquare® (9 percent) while eating. Americans are personally preparing meals at-home at least half of the time, if not always. Both adults and children alike eat cheese throughout the day, and Millennnials and Gen Xers are eating more than they were a few years ago. Americans are loud and proud when associating food with their community – 53 percent of Westerners feel this way about tacos; Southerners believe that seafood (36 percent) is their most representative local dish while Northeasterners identify pasta as their area's dish of choice (40 percent). The majority of Americans say they have not heard of cheeses like paneer and halloumi but 96 percent eating cheddar, the relatively low trade value could speak to more local tastes. Americans prefer to consume their own cheese rather than imported varieties. Americans are snapping photos or sharing on social networks like Facebook (51 percent), Twitter (21 percent), Instagram (17 percent), Pinterest (13 percent) and foursquare® (9 percent) while eating.
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Americans buy natural cheese
Americans love cheese! 96% of Americans said they eat cheddar cheese, and Americans Google-search the term “cheese” more than any nation – an average of 6.6 times a month, per person. Americans are loud and proud when associating food with their community, and Americans are snapping photos or sharing on social networks like Facebook, Twitter, Instagram, Pinterest and foursquare while eating.
Americans' longstanding love for cheese – and the wider availability of premium natural cheeses at lower price points – spurred growth in the natural and specialty cheese market to sales of $17.4 billion in 2015. Both adults and children alike eat cheese throughout the day, and Millennnials and Gen Xers are eating more than they were a few years ago.
Cheese has a very high penetration rate in the U.S. – nearly 100 percent of American adults say they eat cheese. While nearly 60 percent of adults are eating about the same amount of cheese as they were a few years ago, almost 30 percent are eating more.
Mintel’s findings indicated The Netherlands is the top cheese-loving country, but Americans prefer to consume their own cheese rather than imported varieties. The majority of Americans say they have not heard of cheeses like paneer and halloumi but 96 percent eating cheddar, the relatively low trade value could speak to more local tastes.
Businesses can look to parts of their menu where cheese is under-indexed – chicken sandwiches are a great example. Cheese can be used to provide new flavor experiences because of its versatility and wide flavor range.
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Americans share cheese on social media
Americans love cheese! In fact, Americans Google-search the term “cheese” more than any nation – an average of 6.6 times a month, per person. 96% of Americans said they eat cheddar cheese and Americans are snapping photos or sharing on social networks like Facebook (51 percent), Twitter (21 percent), Instagram (17 percent), Pinterest (13 percent) and foursquare® (9 percent) while eating.
Americans are loud and proud when associating food with their community – 63 percent of Midwesterners associate burgers with their region; 53 percent of Westerners feel this way about tacos; Southerners believe that seafood (36 percent) is their most representative local dish while Northeasterners identify pasta as their area's dish of choice (40 percent).
Americans' longstanding love for cheese – and the wider availability of premium natural cheeses at lower price points – spurred growth in the natural and specialty cheese market to sales of $17.4 billion in 2015. Both adults and children alike eat cheese throughout the day, and Millennnials and Gen Xers are eating more than they were a few years ago.
Cheese has a very high penetration rate in the U.S. – nearly 100 percent of American adults say they eat cheese. While nearly 60 percent of adults are eating about the same amount of cheese as they were a few years ago, almost 30 percent are eating more.
Mintel’s findings indicated The Netherlands is the top cheese-loving country, but Americans prefer to consume their own cheese rather than imported varieties. Americans are snapping photos or sharing on social networks while eating and Americans are proud to share their love of cheese on social media.
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Frequently asked questions
Americans are loud and proud when associating food with their community and 96% of Americans said they eat cheddar cheese.
57% of people would go to some length to keep cheese in their diet including giving up coffee for a year and ditching cell phones for a week.
Americans have a very high penetration rate for cheese, with nearly 100% of American adults saying they eat cheese.