Bushra Griffith
Cracker Barrel cheese is a brand of cheese owned by Kraft. It was born in 1954 from a love for quality cheese and a passion for cheddar-making heritage and values. In this article, we will be exploring where Cracker Barrel cheese is made.
| Characteristics | Values |
|---|---|
| Brand | Cracker Barrel |
| Owner | Kraft |
| Kraft headquarters | Northfield, Illinois |
Explore related products
What You'll Learn
Kraft's Cracker Barrel cheese
Some sources suggest that Kraft no longer produces Cracker Barrel cheese, as the Kraft name has been replaced by a strange curlicue logo. However, others refer to the cheese as Kraft's Cracker Barrel cheese, indicating that Kraft may still be involved in its production or distribution.
It's worth noting that there has been some legal dispute between Kraft and Cracker Barrel. In 2013, Kraft sued Cracker Barrel, seeking to block them from selling any branded food items beyond their own restaurants, stores, or website. Kraft argued that Cracker Barrel's expansion into complementary food products, such as meat, oatmeal, muffin mix, and beverages, would create confusion among consumers and damage its cheese brand.
While the outcome of this lawsuit is unclear, it suggests that the relationship between Kraft and Cracker Barrel may have changed, which could have impacted the production and distribution of Cracker Barrel cheese.
Catamount Hills Cheese: A Vermont-Made Delicacy
You may want to see also
Cracker Barrel's history
Cracker Barrel cheese is owned by Kraft, which was founded by James L. Kraft in 1915. The company initially invented pasteurised processed cheese that did not need refrigeration, giving it a longer shelf life than conventional cheese. This was patented in 1916 and six million pounds of the product were sold to the US Army for military rations during World War I. In 1924, the company changed its name to Kraft Cheese Company and listed on the Chicago Stock Exchange. In 1933, the company began marketing by radio sponsorship. During World War II, Kraft sent four million pounds of cheese to Britain weekly. In 1947, the company tested the marketing power of television by producing an hour-long drama/anthology series, Kraft Television Theatre. In the 1950s, Kraft introduced Kraft DeLuxe, the first commercially packaged cheese slices. In 1953, James L. Kraft died, but his name continues as one of the most recognisable food brands in the world. In 1965, Kraft Singles, individually wrapped cheese slices, began to appear in stores. Today, Kraft Singles are still one of America's favourite cheeses.
The Cheese in Poutine: A Classic Comfort Food
You may want to see also
Cracker Barrel trademarks
Cracker Barrel is a Kraft brand. Kraft Foods Inc. sells thousands of products worldwide, from their trademark Kraft Mac N Cheese to Shake N Bake chicken seasonings and everything in between. Kraft is a prolific trademark owner, with over 250 currently active trademarks as of 2022.
Kraft has an impressive catalogue of trademarks owned via acquisitions or trademark registration. Some of the most popular Kraft Foods Group brands LLC trademarks include Jell-O, which was acquired via a merger with Jell-O’s parent company (General Foods) in the early 1990s. Grey Poupon is another Kraft trademark, with the rights being acquired in 2016.
Kraft has also filed for trademarks for a range of meat products, oatmeal, muffin mix, and lemonade and fruit tea. Kraft contends that these products are complementary to cheese and would be sold in close proximity to its cheese products, which would create confusion among consumers and damage its cheese brand.
Kraft has a long history of trademarking its products, with trademarks dating back to as early as 1905 for cocoa, chocolate, and coffee. Other early trademarks include cheese, with the first trademark for cheese being filed in 1913.
Cheese Through the Ages: A Historical Perspective
You may want to see also
Explore related products
Cracker Barrel's meat products
Cracker Barrel is a brand owned by Kraft. In 2013, Kraft filed a lawsuit against Cracker Barrel to prevent them from selling branded food items beyond its own restaurants, stores or website.
Cracker Barrel offers a Meat and Cheese Bundle, which includes a box of Cracker Barrel Westminster Crackers, a block of Zesty Cheddar Flavor Wisconsin Cheese, and a CB Old Country Store Original Summer Sausage.
In 2022, Cracker Barrel added a plant-based sausage to its breakfast menu, sparking strong reactions from its followers. Many complained that Cracker Barrel should not be offering a meat alternative, with some expressing skepticism about the taste and others decrying the "woke" addition to the menu.
Brie Cheese: A French Delicacy Explored
You may want to see also
Cracker Barrel's cheese alternatives
Cracker Barrel cheese is made by Kraft, so there are many alternatives to this cheese with a similar taste and texture. Kraft singles are a processed cheese product and can't technically be called true cheese because they contain less than 51% curds. However, this American classic is still an excellent substitute for American cheese and maybe the closest-tasting option to Cracker Barrel.
There are also plenty of other delicious alternatives to American cheese that can suit a wide range of tastes and dietary preferences. These include:
- Velveeta Cheese
- Tillamook
- Vermont Creamery
- Dietz & Watson
- Emmi
- Whole Foods Market
- Great Value
- Parmesan
- Cheddar
- Blue Cheese
- Brie
- Camembert
- Cheese Blends
- Cheese Curds
- Chèvre
- Colby
- Deli-Sliced Cheeses
- Emmental
- Feta
- Gouda
- Gruyère
- Havarti
- Limburger
- Manchego
- Mexican Cheese
- Monterey Jack
- Mozzarella
- Muenster
- Paneer
- Parmesan
- Pecorino
- Processed
- Provolone
- Ricotta
- String & Snack
- Swiss
- Taleggio
- Vegetarian
Where 4C Homestyle Cheese is Crafted and Perfected
You may want to see also
Frequently asked questions
Yes, Cracker Barrel cheese is made by Kraft, which is a division and brand of Kraft Heinz Company, one of the world's largest food and beverage manufacturers.
Kraft cheese is made in Northfield, Illinois.
Kraft cheese was made in Australia until 2017, when the Kraft branding was retired.
Kraft makes a range of meat products, oatmeal, muffin mix, lemonade and fruit tea.
