Frederic Melton
The viral song Cheese Tax was written and produced by Atlanta-based songwriter Matt Hobbs, who performs under the name Puppy Songs. Hobbs has written hundreds of songs about his dogs, Leni and Mar Pup (also known as Marley), and posts them to TikTok. Cheese Tax is his first mega-viral hit, with the original video racking up over 21 million views on social media. Hobbs attributes the success of the song to his dogs, with the hook for the song popping into his head while he was administering Mar Pup's heart medication, hidden inside a piece of cheese.
| Characteristics | Values |
|---|---|
| Songwriter | Matt Hobbs |
| Location | Atlanta |
| Dogs | Leni, Mar Pup (Marley) |
| Social media platform | TikTok |
| Number of songs | 156 |
| Original video views | 21 million |
| Number of followers | 150,000+ |
| Inspiration | Mar Pup demanding cheese |
| Song style | Disney villain march |
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What You'll Learn
Matt Hobbs is the songwriter behind the Cheese Tax song
The Cheese Tax song has struck a chord with dog owners everywhere, as it captures the adorable yet demanding nature of our furry friends when it comes to snacks. Hobbs's original video has garnered over 21 million views on social media, and the trend has sparked countless creative responses and inspired takes. The success of the song can be attributed to the heartfelt connection it establishes with its audience, as it highlights the unique bond between pets and their owners.
Hobbs's creative process for the Cheese Tax song began with his dogs. He has shared that he enjoys singing to his dogs and endowing them with unique characters. This organic and authentic approach to songwriting allowed him to capture the playful and serious aspects of his dogs' personalities. In particular, the song was inspired by Mar Pup's demand for cheese. At 14 years old, she requires daily heart medication, which Hobbs cleverly disguises in a piece of cheese.
The Cheese Tax song is not just a catchy tune but also a testament to the power of creativity and the special bond between humans and their pets. Hobbs's ability to tap into a universal experience shared by pet owners has resulted in a viral phenomenon that has brought joy and relatability to audiences worldwide. The song's popularity has also extended beyond social media, with Kraft creating a limited-edition "Cheese Tax Pack" to celebrate its success.
Matt Hobbs's songwriting talent and love for his dogs have combined to create a viral sensation that has captured the hearts of dog lovers everywhere. The Cheese Tax song is an ode to the special place our pets hold in our lives and the lengths we go to for their happiness and well-being.
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The song is about Hobbs' dog, Mar Pup
The "Cheese Tax" song, which went viral on TikTok, was written by Atlanta-based songwriter Matt Hobbs. Hobbs has written hundreds of songs about his dogs, Leni and Mar Pup (also known as Marley). The "Cheese Tax" song is specifically about Mar Pup, who, at almost 14 years old, takes heart medication daily. Hobbs hides her medication in a piece of cheese, and the song was inspired by one such morning when he was administering her medicine.
The song's lyrics include, "You gotta pay the cheese tax/ Every time you’re cooking/ When the cheese comes out/ This puppy comes looking." Hobbs has said that the song is the result of a "team effort" between him and his two senior dogs, explaining that he enjoys singing to his dogs and endowing them with characters. He tries to keep the songs as close to those organic, authentic moments as possible.
The "Cheese Tax" song has struck a chord with many dog owners, who can relate to the experience of having their pets come running at the sound of snacks being prepared. The song has inspired countless creative responses and has led to a trend of people filming themselves giving their dogs cheese and using the "Cheese Tax" audio. The song's popularity has also resulted in Hobbs gaining a significant number of followers on TikTok.
While the phrase "cheese tax" was already circulating on social media before Hobbs' song, his catchy and creative composition has undoubtedly contributed to its widespread use and recognition. The success of the "Cheese Tax" song highlights the power of creating content that resonates with people's everyday experiences and the potential for songs about pets to capture the hearts of audiences.
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The Cheese Tax song is a viral hit on TikTok
The "Cheese Tax" song is a viral phenomenon on TikTok, with countless people's feeds being taken over by the catchy tune. The brain behind the song is Matt Hobbs, an Atlanta-based songwriter who has written numerous songs about his dogs. Hobbs' "Cheese Tax" song has struck a chord with dog owners everywhere, as it captures the relatable moment when their pets come running at the sound of snacks being prepared. The song has gained immense popularity on TikTok, with the original video racking up over 21 million views and counting across social media platforms.
The success of the "Cheese Tax" song can be attributed to Hobbs' two senior dogs, Leni and Mar Pup (also known as Marley), who provided the inspiration for the tune. Hobbs, who started writing songs about his dogs during the early pandemic boredom in spring 2020, shared that the idea for the "Cheese Tax" song popped into his head while administering heart medication to Mar Pup, hidden in a piece of cheese. The now-famous hook for the song combines elements of "Master of the House" from 'Les Misérables' and a Disney villain's march.
The "Cheese Tax" song has sparked a trend on TikTok, with users filming themselves giving their dogs cheese and using the "Cheese Tax" audio. The account @Puppysongs, created by Hobbs, has gained over 640,000 followers and 13.3 million likes, with the "Cheese Tax" video alone garnering more than 14 million views. The song's catchy and relatable nature has led to it becoming stuck in people's heads, with some even calling it "unavoidable."
The impact of the "Cheese Tax" song has extended beyond social media. Kraft allegedly created a limited-edition "Cheese Tax Pack" of Kraft Singles, which included one extra slice, in response to the song's popularity. Additionally, Hobbs has gained a significant following on TikTok, with an increase of more than 150,000 followers in just one month. The "Cheese Tax" song has become a viral sensation, with people across the globe humming its tune and relating to the lighthearted yet relatable experience it portrays.
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The song has racked up 21 million views and counting
The ""Cheese Tax"" song has become a viral hit on TikTok, with the original video by songwriter Matt Hobbs racking up 21 million views and counting. The song has inspired countless creative responses and even led to Kraft launching a "Cheese Tax Pack." The success of the song can be attributed to the relatable theme of pets, specifically dogs, coming running at the sound of snacks, a phenomenon that many pet owners can relate to.
The song's popularity can also be attributed to the catchy and memorable lyrics, which have been stuck in people's heads: "You gotta pay the cheese tax/ Every time you’re cooking/ When the cheese comes out/ This puppy comes looking." The combination of the relatable theme and catchy lyrics has resulted in the song's massive reach and engagement on social media platforms, particularly TikTok.
Hobbs, an Atlanta-based songwriter, has shared that he was inspired to write the song about his own two senior dogs, Leni and Mar Pup (also known as Marley). He sings to his dogs and endows them with characters, keeping the songs close to organic and authentic moments. In the case of "Cheese Tax," the inspiration came from Mar Pup demanding cheese. The almost 14-year-old dog takes heart medication daily, which Hobbs cleverly hides in a piece of cheese.
The now-famous song hook popped into Hobbs' head while he was administering Mar Pup's medicine. He drew inspiration from "Master of the House" in 'Les Misérables' and envisioned a Disney villain singing about the "cheese tax." The result was a catchy and relatable song that resonated with pet owners worldwide. The song's success has sparked a trend, with people sharing their own creative responses and joining in on the "cheese tax" phenomenon.
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The Cheese Tax is about the extra bite dog owners give their begging pets
The "Cheese Tax" song, which went viral on TikTok, is about the extra bite that dog owners give their begging pets. The song was written by Atlanta-based songwriter Matt Hobbs, who has two senior dogs, Leni and Mar Pup (also known as Marley). Hobbs attributes the song's success to his dogs, as he often sings to them and endows them with characters. The idea for the "Cheese Tax" song came to Hobbs while administering heart medication to Mar Pup, who is almost 14, in a piece of cheese.
The song's catchy lyrics, such as "You gotta pay the cheese tax/ Every time you’re cooking/ When the cheese comes out/ This puppy comes looking," have struck a chord with dog owners who can relate to their pets coming running at the sound of snacks being prepared. The trend has inspired creative responses from TikTok users, who have been filming themselves giving their dogs cheese and using the "Cheese Tax" audio.
While the song is lighthearted and fun, some have expressed concern about the amount of cheese people are giving their dogs, as it is important to be responsible with the way "tax payments" are administered. Hobbs himself has clarified that he did not come up with the idea of the "cheese tax" but that it was already a phrase on social media before he started improvising the opening lines of the song.
The "Cheese Tax" song is just one of many songs that Hobbs has written about his dogs, but it has certainly been his biggest viral hit, with the original video racking up over 21 million views on social media and counting. The song's popularity has also led to Hobbs gaining a significant number of followers on TikTok.
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Frequently asked questions
The Cheese Tax song was made by Matt Hobbs, an Atlanta-based songwriter.
Hobbs was inspired by his two senior dogs, Leni and Mar Pup (Marley). He would sing to them and endow them with characters.
The Cheese Tax song is about having to give your dog cheese whenever you take it out to cook with.
The Cheese Tax song went viral on TikTok.
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