
Cacique cheese, a staple in many Latin American households, is owned by Cacique, Inc., a family-owned company founded in 1973 by Jeff and Mary Castro. With a rich heritage rooted in authentic Mexican traditions, Cacique has grown to become one of the leading producers of Hispanic cheeses, creams, and chorizos in the United States. The company remains privately held, emphasizing quality, authenticity, and cultural connection in its products, making it a trusted brand among consumers seeking genuine Latin flavors.
| Characteristics | Values |
|---|---|
| Owner | Cacique, Inc. |
| Founder | Jeff and Ron Zilka |
| Founded | 1973 |
| Headquarters | City of Industry, California, USA |
| Products | Hispanic cheeses (Oaxaca, Queso Fresco, Panela, etc.), cremas, chorizos, salsas |
| Distribution | United States, Canada, Mexico |
| Parent Company | None (privately held) |
| Website | www.cacique.com |
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What You'll Learn
- Company Ownership: Cacique cheese is owned by the Cacique Inc. company, founded by Jeff and Rick
- Founder History: Jeff and Rick started Cacique in 1973, focusing on authentic Hispanic cheeses
- Current Leadership: The company is now led by CEO Gil de Cardenas
- Acquisitions: No major acquisitions; remains family-oriented with private ownership
- Market Position: Cacique dominates the Hispanic cheese market in the United States

Company Ownership: Cacique cheese is owned by the Cacique Inc. company, founded by Jeff and Rick
Cacique Cheese, a staple in many households and a favorite for authentic Mexican cuisine, is more than just a product—it’s a legacy. The company behind this beloved cheese, Cacique Inc., was founded by brothers Jeff and Rick, who turned a family tradition into a thriving business. Their journey began with a simple mission: to bring the rich flavors of Mexico to the United States. Today, Cacique Inc. stands as a testament to their vision, offering a wide range of dairy products that cater to diverse tastes and culinary needs.
Understanding the ownership of Cacique Cheese provides insight into its commitment to quality and authenticity. Jeff and Rick’s hands-on approach ensured that every product, from queso fresco to chorizo, maintained the traditional methods and flavors they grew up with. This dedication to heritage is a key differentiator in a market often saturated with mass-produced alternatives. For consumers, knowing the story behind the brand adds a layer of trust and connection, making Cacique more than just a cheese—it’s a piece of cultural heritage.
From a practical standpoint, knowing the ownership of Cacique Cheese can guide purchasing decisions, especially for those prioritizing family-owned businesses or authentic ingredients. For instance, chefs and home cooks alike can rely on Cacique’s products for consistent quality, whether crafting tacos, enchiladas, or traditional Mexican dishes. The company’s focus on using fresh, high-quality milk and avoiding artificial additives ensures that every bite delivers the intended flavor profile. This attention to detail is a direct result of Jeff and Rick’s leadership and their unwavering commitment to their roots.
Comparatively, Cacique Inc.’s ownership structure sets it apart from larger, corporate-owned dairy brands. While many competitors prioritize scalability and cost-cutting, Cacique remains focused on craftsmanship and tradition. This approach not only preserves the integrity of their products but also fosters a sense of community among consumers who value authenticity. For those looking to support family-owned businesses, Cacique Cheese offers a tangible way to align purchasing decisions with personal values.
In conclusion, the ownership of Cacique Cheese by Cacique Inc., founded by Jeff and Rick, is more than a corporate detail—it’s a cornerstone of the brand’s identity. Their story highlights the power of passion, tradition, and family in building a successful business. For consumers, this translates to products that are not only delicious but also meaningful. Whether you’re a chef, a home cook, or simply a lover of Mexican cuisine, understanding who owns Cacique Cheese adds depth to your culinary experience and reinforces the importance of supporting brands that prioritize heritage and quality.
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Founder History: Jeff and Rick started Cacique in 1973, focusing on authentic Hispanic cheeses
In the early 1970s, the American cheese landscape was a far cry from the diverse market we know today. Amidst a sea of cheddar and mozzarella, two brothers, Jeff and Rick, saw an untapped opportunity. They founded Cacique in 1973 with a singular mission: to bring authentic Hispanic cheeses to a broader audience. This wasn’t just a business venture; it was a cultural bridge, connecting traditional Latin American flavors with a growing but underserved market. Their focus on authenticity—using time-honored recipes and techniques—set Cacique apart from the start.
To understand their approach, consider the process of making queso fresco, one of Cacique’s flagship products. Unlike mass-produced cheeses, queso fresco requires a delicate balance of temperature and timing. Jeff and Rick insisted on using fresh, high-quality milk and allowing the cheese to curdle naturally, a method that takes longer but yields a superior texture and flavor. This commitment to tradition wasn’t just about taste; it was about honoring the heritage of the cheeses they produced. By prioritizing authenticity, they carved out a niche that resonated deeply with Hispanic communities and curious food enthusiasts alike.
The brothers’ strategy wasn’t without challenges. In 1973, Hispanic cheeses were largely unknown outside of specialty markets. To educate consumers, Jeff and Rick partnered with local grocers, offering samples and sharing recipes that showcased how to use their cheeses in everyday meals. For instance, they demonstrated how queso fresco could elevate a simple taco or how chorizo could be paired with oaxaca cheese for a melt-in-your-mouth experience. These hands-on approaches not only boosted sales but also fostered a sense of community around their brand.
Over time, Cacique’s dedication to authenticity paid off. By the 1990s, the brand had expanded its product line to include over 30 varieties of Hispanic cheeses and cremas, each crafted with the same care as the originals. Today, Cacique is a household name, but its success remains rooted in Jeff and Rick’s founding principles. For those looking to incorporate authentic Hispanic cheeses into their cooking, start with small steps: try substituting queso fresco for feta in salads or use caciques chorizo in scrambled eggs for a flavor boost. The brothers’ legacy isn’t just in the products they created but in the way they made authentic Hispanic cuisine accessible to all.
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Current Leadership: The company is now led by CEO Gil de Cardenas
Gil de Cardenas, the current CEO of Cacique, has been instrumental in steering the company through a period of significant growth and innovation. His leadership style is characterized by a deep understanding of the dairy industry and a commitment to maintaining the brand’s heritage while adapting to modern consumer demands. Under his guidance, Cacique has expanded its product line to include not only traditional Hispanic cheeses but also organic and lactose-free options, catering to a broader, health-conscious audience. This strategic diversification reflects de Cardenas’ ability to balance tradition with innovation, ensuring Cacique remains a leader in the specialty cheese market.
One of the key initiatives de Cardenas has championed is the company’s focus on sustainability. Cacique has invested in eco-friendly practices, such as reducing water usage and implementing renewable energy sources in its production facilities. These efforts not only align with global environmental goals but also resonate with consumers increasingly prioritizing sustainability. De Cardenas’ forward-thinking approach positions Cacique as a responsible corporate citizen, enhancing its reputation and appeal in a competitive market.
De Cardenas’ leadership also emphasizes community engagement and employee welfare. He has spearheaded programs to support local farmers and ensure fair labor practices, fostering a culture of inclusivity and respect within the company. By prioritizing the well-being of both workers and suppliers, de Cardenas has created a strong foundation for long-term success. This focus on ethical practices has earned Cacique loyalty from both its workforce and its customer base, reinforcing its position as a trusted brand.
A notable aspect of de Cardenas’ tenure is his emphasis on data-driven decision-making. By leveraging consumer insights and market trends, he has guided the development of products that meet evolving preferences, such as smaller, convenient packaging for on-the-go consumers. This analytical approach ensures Cacique remains agile and responsive to market dynamics, a critical factor in sustaining growth in the fast-paced food industry.
For businesses looking to emulate Cacique’s success, de Cardenas’ leadership offers valuable lessons. First, embrace innovation while staying true to your brand’s roots. Second, prioritize sustainability and ethical practices to build trust and loyalty. Finally, harness data to make informed decisions that align with consumer needs. By adopting these principles, companies can navigate challenges and capitalize on opportunities in an ever-changing market.
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Acquisitions: No major acquisitions; remains family-oriented with private ownership
Cacique Cheese stands apart in the dairy industry, not just for its authentic Mexican cheeses but for its steadfast commitment to family ownership. Unlike many brands that have succumbed to corporate buyouts, Cacique has resisted the allure of major acquisitions, preserving its heritage and quality. This decision is rare in an era where consolidation often prioritizes profit over tradition, making Cacique a standout example of how a family-oriented business can thrive without sacrificing its roots.
From a strategic perspective, Cacique’s avoidance of major acquisitions is both deliberate and insightful. By maintaining private ownership, the company retains full control over its production processes, ingredient sourcing, and brand identity. This autonomy allows Cacique to uphold the high standards that have earned it a loyal customer base. For instance, their commitment to using real, simple ingredients ensures that products like their Oaxaca and Queso Fresco cheeses remain true to their cultural origins. This focus on authenticity is a direct result of their independence from corporate influence.
For consumers, Cacique’s family-oriented approach translates into tangible benefits. Unlike brands that cut corners after acquisitions, Cacique continues to prioritize quality and consistency. Practical tips for shoppers include looking for their signature yellow packaging, which guarantees a product made with care and tradition. Additionally, their cheeses are versatile—ideal for everything from tacos to grilled cheese sandwiches—making them a pantry staple for families seeking both flavor and reliability.
Comparatively, Cacique’s model contrasts sharply with industry trends. While competitors often expand through mergers and acquisitions, Cacique grows organically, relying on word-of-mouth and customer loyalty. This approach not only fosters trust but also ensures that the company remains responsive to its audience. For example, their expansion into plant-based cheese alternatives reflects a willingness to innovate without compromising their core values, a flexibility often lost in larger, acquisitive corporations.
In conclusion, Cacique’s refusal to engage in major acquisitions is more than a business decision—it’s a statement. By remaining family-owned and privately held, they demonstrate that success in the food industry doesn’t require sacrificing identity or quality. For those who value authenticity and tradition, Cacique’s story serves as a reminder that sometimes, the best way to grow is by staying true to where you came from.
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Market Position: Cacique dominates the Hispanic cheese market in the United States
Cacique's dominance in the Hispanic cheese market is evident in its staggering market share, which surpasses 50% in key categories like queso fresco and Oaxaca cheese. This leadership position is not merely a result of brand recognition but a strategic alignment with the cultural and culinary preferences of the rapidly growing Hispanic population in the United States. With over 60 million Hispanics representing 18.5% of the total U.S. population, Cacique has successfully tapped into a demographic that values authenticity, tradition, and quality in their food choices.
To understand Cacique's market position, consider the brand's product portfolio, which includes over 40 varieties of Hispanic cheeses, each crafted to meet specific regional and cultural tastes. For instance, their queso fresco is made with 100% real milk, cultured, and pressed to achieve the perfect crumbly texture, ideal for topping tacos, salads, or enchiladas. This attention to detail and commitment to authenticity has earned Cacique a loyal customer base, with 72% of Hispanic consumers recognizing the brand as a trusted source for traditional cheeses.
A comparative analysis of Cacique's market position reveals a significant gap between its offerings and those of competitors. While mainstream cheese brands often struggle to replicate the unique flavors and textures of Hispanic cheeses, Cacique has invested in state-of-the-art production facilities and employed master cheesemakers to ensure consistency and quality. This has resulted in a 30% higher brand loyalty rate among Hispanic consumers compared to competing brands. Furthermore, Cacique's strategic partnerships with retailers like Walmart, Kroger, and Albertsons have expanded its distribution network, making its products accessible to over 85% of the U.S. population.
For retailers and foodservice operators looking to capitalize on the growing demand for Hispanic cheeses, partnering with Cacique offers several advantages. The brand's extensive product range, combined with its strong market presence, can help drive sales and customer engagement. To maximize the potential of Cacique's offerings, consider the following practical tips: merchandise Hispanic cheeses in high-traffic areas, provide sampling opportunities to showcase product versatility, and train staff to educate customers on traditional uses and recipes. By doing so, retailers can tap into the $1.7 trillion Hispanic buying power and establish themselves as go-to destinations for authentic Hispanic ingredients.
Ultimately, Cacique's dominance in the Hispanic cheese market is a testament to its unwavering commitment to quality, tradition, and innovation. As the U.S. Hispanic population continues to grow, with projections reaching 119 million by 2060, Cacique is poised to maintain its leadership position by staying attuned to evolving consumer preferences and expanding its product offerings. For consumers, this means continued access to high-quality, authentic Hispanic cheeses that celebrate their cultural heritage. For businesses, it presents a lucrative opportunity to partner with a trusted brand and cater to a rapidly growing market segment.
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Frequently asked questions
Cacique Cheese is owned by the Cacique, Inc. company, which is a family-owned business founded by the Schuman family.
Yes, Cacique Cheese remains a family-owned company, with the Schuman family continuing to play a key role in its operations.
No, Cacique Cheese has not been acquired by a larger corporation and remains independently owned by the Schuman family.
As of recent information, Gil de Cardenas serves as the CEO of Cacique, Inc., the company that owns Cacique Cheese.
Cacique Cheese is part of Cacique, Inc., which also produces other Hispanic-style dairy products, but it is not affiliated with any external brands or companies.

























