
The phrase say cheese has become synonymous with photography, but its origins are rooted in a clever linguistic trick. When people smile and say cheese, the long ee sound naturally lifts the cheeks and stretches the mouth into a wide, genuine-looking grin. This technique, which dates back to the early 20th century, was popularized as a way to help subjects maintain a natural smile for the duration of long exposure times. While modern cameras have eliminated the need for prolonged smiles, the tradition persists as a cultural norm, ensuring that subjects look happy and engaged in photos. Beyond its practical purpose, say cheese has also become a universal cue, transcending language barriers and instantly signaling to people that it’s time to smile for the camera.
| Characteristics | Values |
|---|---|
| Purpose | To induce a natural smile in subjects |
| Origin | Likely originated from the phrase "say cheese" meaning to smile brightly, possibly influenced by the phonetic sound of "cheese" |
| Psychological Effect | The long "ee" sound in "cheese" causes the mouth to form a smile-like shape |
| Cultural Significance | Widely recognized and used in English-speaking countries |
| Alternatives | Other phrases like "say apples" or "say whiskey" are used in different cultures or languages |
| Effectiveness | Generally effective, though some people may find it forced or unnatural |
| Modern Usage | Still commonly used by photographers, despite some criticism |
| Variations | Regional variations exist, such as "say 'fromage'" in French or "say 'kimchi'" in Korean |
| Historical Context | The phrase gained popularity in the early 20th century with the rise of photography |
| Scientific Basis | The facial muscles engaged in saying "cheese" mimic those used in a genuine smile |
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What You'll Learn
- Historical Origins: Phrase dates back to the 19th century, linked to the French word ouis
- Psychological Effect: Smiling naturally occurs when saying cheese, creating a genuine expression
- Cultural Spread: Adopted globally due to English dominance in photography and media
- Alternatives Worldwide: Other cultures use words like kimchi or whiskey for similar effects
- Modern Relevance: Despite digital advancements, cheese remains a go-to for quick, natural smiles

Historical Origins: Phrase dates back to the 19th century, linked to the French word ouis
The phrase "say cheese" has become an almost universal cue for photographers, but its origins are rooted in a fascinating linguistic twist that dates back to the 19th century. At first glance, the connection between smiling for a photo and a dairy product seems arbitrary, but the link lies in the French word *ouis*, meaning "yes." Photographers of the era, particularly in Europe, encouraged subjects to say *ouis* to achieve a natural, toothy smile. The rounded vowel sounds of *ouis* forced the mouth into a shape resembling a smile, making it a practical tool for early portrait photography.
To understand this historical practice, consider the technical limitations of 19th-century photography. Long exposure times required subjects to remain still for several seconds, and maintaining a genuine smile was challenging. Saying *ouis* provided a simple, repeatable solution. Over time, this French phrase evolved into the English word "cheese," likely due to its phonetic similarity and cultural accessibility. This adaptation highlights how language and necessity intersect, creating enduring traditions from practical solutions.
For modern photographers or enthusiasts looking to replicate this technique, the principle remains the same. Encourage subjects to say a word with long, rounded vowel sounds, such as "cheese" or even "ouis" for a historical touch. This method is particularly effective with children or individuals who struggle to smile on command. Pairing this verbal cue with lighthearted conversation or humor can further enhance the authenticity of the smile. Experimenting with different words or phrases can also add a unique twist to your photography style.
While "say cheese" is now a global phenomenon, its French origins remind us of photography’s international roots. The phrase’s evolution from *ouis* to "cheese" underscores how cultural exchange shapes everyday practices. Next time you hear a photographer give this cue, remember its 19th-century beginnings and the ingenuity of early photographers who turned a simple word into a timeless tool for capturing smiles.
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Psychological Effect: Smiling naturally occurs when saying cheese, creating a genuine expression
The simple act of saying "cheese" triggers a fascinating psychological response. This word, seemingly arbitrary, has become a universal cue for smiles in front of the camera. But why? The answer lies in the way our brains process language and facial expressions.
When we say "cheese," the long "ee" sound naturally stretches the corners of our mouths upwards, mimicking the physical act of smiling. This phenomenon, known as the facial feedback hypothesis, suggests that our facial expressions can influence our emotional state. In essence, saying "cheese" doesn't just create a smile; it can actually make us feel happier, even if just for a fleeting moment.
This psychological effect is particularly useful for photographers seeking genuine expressions. A forced smile, often characterized by tight lips and strained eyes, can be easily spotted. In contrast, the smile induced by saying "cheese" tends to be more natural and relaxed. This is because the act of pronouncing the word engages the zygomatic major muscle, the primary muscle responsible for lifting the corners of the mouth during a genuine smile.
By understanding this psychological trigger, photographers can encourage subjects to relax and express genuine joy. It's a simple yet powerful tool that can transform a stiff portrait into a captivating image filled with warmth and authenticity.
To maximize the effectiveness of this technique, consider these practical tips:
- Timing is key: Don't rush the "cheese" moment. Allow subjects a second or two to fully form the word and let the smile settle naturally.
- Encourage variation: While "cheese" is a classic, experiment with other words that elicit similar mouth shapes, like "peas" or "say yes." This can add variety to expressions and prevent a sense of predictability.
- Combine with positive reinforcement: Pair the "cheese" cue with genuine compliments or lighthearted conversation to create a truly joyful atmosphere.
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Cultural Spread: Adopted globally due to English dominance in photography and media
The phrase "say cheese" has transcended its English origins to become a global cue for smiling in front of the camera. This phenomenon is a direct result of English's dominance in the fields of photography and media, which have historically been influenced by Western, particularly American, cultural practices. As cameras became more accessible worldwide in the mid-20th century, so did the English-language instructions that accompanied them. Photographers in non-English-speaking countries, often trained on equipment with English manuals or influenced by Western media, adopted "say cheese" as a universal prompt. This linguistic export illustrates how technological and cultural tools carry not just functionality but also language, embedding English phrases into everyday practices across the globe.
Consider the mechanics of the phrase itself: "cheese" is a short, sharp word that naturally stretches the lips into a smile, making it an effective tool for photographers. This practicality, combined with its widespread use in English-language films, television, and photography tutorials, has ensured its adoption far beyond anglophone regions. For instance, in Japan, photographers often say "chiizu," the Japanese phonetic approximation of "cheese," while in France, "ouistiti" (meaning "marmoset") is sometimes used, though "cheese" remains common due to media influence. This blending of local adaptations with global English norms highlights the cultural spread as both a top-down imposition and a bottom-up acceptance, depending on the context.
To understand the depth of this spread, examine how English-language media acts as a carrier for such phrases. Hollywood films, American television shows, and social media platforms dominated by English-speaking creators frequently depict photographers using "say cheese." These portrayals are consumed globally, normalizing the phrase even in regions with no historical connection to it. For example, a study on media consumption in India found that 70% of respondents associated "say cheese" with photography due to exposure to Western films and Instagram trends. This demonstrates how media not only spreads the phrase but also reinforces its association with modernity and professionalism in photography.
However, the global adoption of "say cheese" is not without resistance. Some cultures have retained or revived their own phrases, emphasizing linguistic and cultural preservation. In Germany, for instance, "say cheese" is often replaced with "käse," the German word for cheese, while in Spain, "patata" (potato) is commonly used. These alternatives reflect a desire to maintain local identity in the face of global English dominance. Photographers and educators in such regions can play a role in promoting these alternatives by consciously using them in professional settings and media, ensuring that cultural diversity persists alongside global trends.
In practical terms, photographers working internationally can benefit from understanding this cultural spread. While "say cheese" is widely recognized, using local phrases can build rapport with subjects and demonstrate cultural sensitivity. For example, in a photoshoot in Brazil, saying "diga xis" (say "xis," the Portuguese equivalent) can create a more comfortable and authentic atmosphere. Similarly, in educational settings, teaching both the global and local phrases can provide students with a broader understanding of the intersection between language, culture, and technology. This dual approach acknowledges the role of English dominance while valuing linguistic diversity, ensuring that the art of photography remains a bridge between cultures rather than a tool of homogenization.
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Alternatives Worldwide: Other cultures use words like kimchi or whiskey for similar effects
The tradition of saying "cheese" for the camera is deeply ingrained in English-speaking cultures, but it’s far from universal. Across the globe, photographers and subjects rely on culturally specific words to achieve that perfect smile. For instance, in South Korea, "kimchi" is the go-to phrase, referencing the fermented vegetable dish central to Korean cuisine. The word’s hard "k" and "ch" sounds naturally lift the cheeks and part the lips, creating an authentic, joyful expression. This isn’t just a linguistic quirk—it’s a practical tool rooted in the sounds of the language and the cultural significance of the word.
In Japan, photographers often prompt subjects with "shiso," a herb used in traditional cuisine, while in France, "ouistiti" (meaning "marmoset") is popular for its playful, smile-inducing sound. These alternatives highlight how the choice of word is tied to cultural familiarity and phonetic effectiveness. For example, the French "ouistiti" works because it’s a light, whimsical term that encourages a relaxed, natural grin. Similarly, in Germany, "say ‘käsekuchen’” (cheesecake) is used, leveraging the word’s cheerful sound and cultural appeal. Each of these examples demonstrates how the right word can transform a forced smile into a genuine one.
If you’re traveling or working with diverse subjects, adapting to these cultural alternatives can yield better results. For instance, when photographing a Korean family, using "kimchi" instead of "cheese" not only shows cultural sensitivity but also produces more authentic smiles. The key is to choose words that are phonetically effective and culturally resonant. Avoid translating "cheese" directly, as it may lose its impact. Instead, research or ask for local alternatives—this small effort can significantly enhance the quality of your photos.
One caution: while these alternatives are effective, they’re not one-size-fits-all. Age, context, and personal preference play a role. For example, older subjects in some cultures may prefer traditional phrases over modern ones. Additionally, in formal settings, a more neutral or universally understood prompt might be appropriate. Always gauge the situation and your audience before choosing a word. The goal is to create a comfortable, natural atmosphere that encourages genuine expressions.
Incorporating these global alternatives into your photography toolkit isn’t just about diversity—it’s about connection. By respecting and utilizing these cultural nuances, you not only improve your craft but also build rapport with your subjects. Whether it’s "kimchi," "whiskey," or "ouistiti," the right word can turn a simple photo into a meaningful moment. So next time you’re behind the lens, think beyond "cheese" and embrace the rich tapestry of global alternatives.
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Modern Relevance: Despite digital advancements, cheese remains a go-to for quick, natural smiles
In an era dominated by high-resolution cameras, AI-driven editing tools, and selfie culture, the word "cheese" persists as a photographer’s secret weapon. Its simplicity defies the complexity of modern technology, yet it achieves what even the most advanced smile-detection algorithms struggle to replicate: a spontaneous, genuine grin. The reason lies in its psychological immediacy—the long "ee" sound lifts the cheeks and corners of the mouth, mimicking the mechanics of a natural smile. No app or filter can replace this instant, involuntary reaction, making "cheese" a timeless tool in a digital toolkit.
Consider the chaos of a family photo session or a corporate headshot. Despite the pressure to perform, "cheese" acts as a universal cue, cutting through tension with familiarity. It’s a verbal shortcut, bypassing the self-consciousness that often accompanies the command, "Smile naturally." For children, especially those aged 3 to 8, the word’s playful sound often elicits unguarded laughter, while adults, conditioned by decades of tradition, respond almost reflexively. This reliability makes it a go-to for photographers working under time constraints or with subjects prone to stiffness.
Yet, the effectiveness of "cheese" isn’t without its caveils. Overuse can lead to generic, exaggerated grins—the kind that scream "posed." To mitigate this, photographers pair the word with subtle techniques: encouraging subjects to think of a genuine memory, adjusting lighting to ease squinting, or using "cheese" as a starting point before guiding them toward softer expressions. For instance, a photographer might follow "Say cheese!" with "Now relax your jaw," blending tradition with modern nuance.
The enduring relevance of "cheese" also highlights a broader truth: human connection trumps technological innovation in evoking authenticity. While digital tools can enhance a photo, they cannot manufacture the warmth of a real smile. In a world where images are often curated to perfection, the raw, unfiltered grin triggered by this three-letter word remains a reminder of photography’s core purpose—to capture humanity, not just pixels. So the next time you hear "cheese," remember: it’s not just a word; it’s a bridge between tradition and modernity, simplicity and sophistication.
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Frequently asked questions
Photographers say "cheese" because it prompts people to smile. The word "cheese" naturally causes the corners of the mouth to lift, creating a genuine-looking smile for the photo.
The tradition dates back to the early 20th century. It is believed to have originated from the idea that saying "cheese" would help people form a natural, toothy smile for photographs.
While saying "cheese" works for many, it doesn’t guarantee a natural smile for everyone. Some people find it forced, so photographers often use other phrases or jokes to elicit genuine expressions.
Yes, photographers often use alternatives like "say pickles," "say pizza," or even asking people to think of something funny to create a more relaxed and authentic smile.
Saying "cheese" can sometimes look unnatural because it’s a posed action. A genuine smile involves not just the mouth but also the eyes, which may not fully engage when simply saying the word.

























