
Jam and cheese is a classic combination, but it's important to get the pairing right. The general rule is that bold cheeses pair well with strongly-flavoured jams, while mild cheeses are better suited to subtle jams. Fresh goat's cheese is a good option for jam, as is brie, which has a mild flavour and luxurious mouthfeel. When in doubt, go for red fruits, like strawberry jam or cherry preserves. If you're serving jam and cheese with wine, additional fruits, or other foods, it's important to consider how the flavours will complement each other.
| Characteristics | Values |
|---|---|
| Cheese | Blue cheese, aged cheddar, goat cheese, brie, mascarpone, Parmigiano Reggiano, ricotta, robiola |
| Jam | Black currant, peach, red onion, apple jelly, apple butter, huckleberry, tomato, fig, cranberry, orange, lemon, grapefruit, strawberry, cherry, red currant |
| Serving style | Chilled jam, chilled serving dishes, appropriate knife to spread |
| Accompaniments | Wine, artisan beer, additional fruits, black walnuts, smoked almonds, artisan bread, fresh basil, ginger |
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What You'll Learn

Blue cheese with black currant, peach or red onion jam
Blue cheese is a bold, assertive cheese, so it pairs well with strongly flavoured jams like black currant, peach or red onion jam.
When pairing jam and cheese, consider the whole picture. Think about what else you might be serving, like wine, additional fruits, nuts, bread or herbs. The goal is to offer tastes that complement one another, not overpower one another.
If you're serving jam and blue cheese, chill the jam and the serving dishes to keep the jam firm and fresh for longer.
Goat's cheese is another cheese that pairs well with jam. It's a spreadable, smooth cheese with a tangy flavour that keeps it on the savoury side. Nearly all jams pair with goat's cheese, but some favourites include fig jam, cranberry sauce or jelly, and marmalade.
Brie is another mild cheese that pairs well with nearly any sweet or savoury jam. Try it with strawberry jam, cherry preserves, or red currant jelly.
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Aged cheddar cheese with apple jelly, apple butter, huckleberry or tomato jam
When pairing jam and cheese, it's important to consider the whole picture. You should aim for tastes that complement each other, rather than one flavour dominating the other. Bold cheeses pair well with strongly-flavoured jams, while mild cheeses unite well with subtly-flavoured jams.
Aged cheddar cheese is a bold cheese, and pairs well with apple jelly, apple butter, huckleberry or tomato jam. These combinations are assertive, but the flavours complement each other well.
If you're serving jam and cheese together, it's a good idea to chill the jam and serving dishes to keep the jam firm and fresh for longer. You could also serve the jam and cheese with accompanying wine, artisan beer, additional fruits, black walnuts, smoked almonds, artisan bread, fresh basil or ginger.
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Goat cheese with fig jam, cranberry sauce or marmalade
When pairing jam and cheese, it's important to consider the whole picture and all the possibilities. You want to achieve a balance of flavours, where one doesn't dominate the other. Instead, you want the flavours to complement each other.
Goat's cheese is a great option to serve with jam, as it has a mild, spreadable texture with a tangy flavour. It pairs particularly well with fig jam, cranberry sauce or marmalade. For a sandwich, try goat's cheese with fig jam and caramelised onions. Or, for a turkey sandwich, combine goat's cheese with cranberry sauce or jelly. Goat's cheese and marmalade (orange, lemon or grapefruit) is another winning combination.
When serving jam and cheese, it's a good idea to chill both the jam and the serving dish to keep the jam firm and fresh for longer. You could also serve your jam and cheese with accompanying wine, beer, additional fruits, nuts, artisan bread, and fresh herbs like basil or ginger.
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Brie with strawberry jam, cherry preserves or red currant jelly
Brie is a mild, creamy cheese with a luxurious mouthfeel that pairs well with nearly any sweet or savoury jam. When in doubt, go with red fruits.
Brie and strawberry jam is a perennial favourite, with or without a glass of champagne. Try serving it on a fresh baguette, or with a glass of sparkling wine.
Brie with cherry preserves is also a great combination. Try baking the two together in puff pastry, or serving on a fresh baguette.
Brie with red currant jelly is another classic pairing. This combination is perfect on a fresh baguette, or with a glass of champagne.
When serving jam and cheese, it is best to chill the jam and serving dish to keep the jam firm and fresh in appearance and flavour. Consider serving with accompanying wine, additional fruits, black walnuts, smoked almonds, artisan bread, and fresh basil or ginger.
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Parmigiano Reggiano with marmalade
When pairing cheese and jam, it's important to consider the strength of the flavours. Bold cheeses pair well with strongly-flavoured jams, and mild cheeses pair well with subtly-flavoured jams. For example, a strong blue cheese would go well with blackcurrant, peach or red onion jam, while a mild goat's cheese would go well with fig jam or marmalade. Brie is another mild cheese that goes with most sweet or savoury jams, such as strawberry, cherry or red currant.
Parmigiano Reggiano is a mature, grainy cheese that should be cut into triangular pieces. It has a bold flavour, so it would go well with a strongly-flavoured marmalade. When serving, it's a good idea to chill the jam and serving dishes to keep the jam firm and fresh for as long as possible. You could also serve the Parmigiano Reggiano and marmalade with wine, additional fruits, black walnuts or smoked almonds, artisan bread, and fresh basil or ginger.
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Frequently asked questions
Brie, goat's cheese, mascarpone, blue cheese, cheddar, and Parmigiano Reggiano all go well with jam.
Fig jam, cranberry sauce or jelly, and marmalade all go well with goat's cheese.
Black currant, peach, or red onion jam goes well with blue cheese.
Apple jelly, apple butter, huckleberry, or tomato jam goes well with cheddar.
You could serve wine, additional fruits, black walnuts, smoked almonds, artisan bread, fresh basil, or ginger.

























