Bushra Griffith
Cheddar is the name of a streaming financial news network, as well as a type of cheese. The cheese variety originates from the village of Cheddar in Somerset, southwest England. Cheddar cheese is the most popular cheese in the UK, and the second-most popular in the US. The TV network, Cheddar, was founded by Jon Steinberg and targets millennials by streaming live content from the NYSE trading floor. The network is ad-free and generates revenue through carriage agreements with streaming services.
| Characteristics | Values |
|---|---|
| Founder | Jon Steinberg |
| Type of content | Live streaming financial news network |
| Target audience | Millennials |
| Platforms | Amazon Prime, Sling TV, YouTube TV, Cheddar app, Facebook Live, Pluto TV, Haystack News, Layer3 TV, Twitch, Philo OTT Internet TV, RiverTV, PlayStation Vue |
| Availability | United States, Canada, United Kingdom |
| Revenue | Carriage agreements with streaming services, program underwriting, semi-weekly brand integration |
| Investors | Raine Ventures, AT&T, Amazon, Altice USA, NYSE, Lorne Michael's Broadway Video, Comcast |
| Valuation | $85 million as of June 2017 |
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What You'll Learn
- Cheddar Inc. is a live streaming financial news network founded by Jon Steinberg
- The name Cheddar was suggested by Bryan Goldberg, founder of Bustle
- Cheddar's content is distributed on video platforms such as Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, and YouTube
- Cheddar's programming focuses on stocks and technology
- Cheddar's target audience is millennials, with 60% of its viewers under the age of 35
Cheddar Inc. is a live streaming financial news network founded by Jon Steinberg
Cheddar Inc. is a live and on-demand video news network that broadcasts weekdays from the floor of the New York Stock Exchange, NASDAQ Marketsite, and the Flatiron Building in New York City. The company targets millennials by streaming one to two hours of live content from the NYSE trading floor daily, in addition to streaming live audio on iHeartRadio. Cheddar's video content is distributed on various platforms, including Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, Haystack News, and YouTube. The company also has a presence in Canada, where it is available through RiverTV Channel 25.
In terms of funding, Cheddar Inc. raised nearly $3 million in its first financing round in January 2016, with investments from Snapchat, Lightspeed's Jeremy Liew, WGI Group, Homebrew, Jerry Speyer, and David Fiszel. In September 2016, the company received an additional $10 million in funding from Comcast and other investors, which it used to expand its programming and establish a new studio in Santa Monica, California. By June 2017, Cheddar Inc. had raised a total of $32.1 million and was valued at $85 million.
Over time, Cheddar Inc. expanded its distribution outlets, partnering with various companies and platforms, including Twitter, Univision's Fusion Media Group, Layer3 TV, and fuboTV. The company also launched additional programming, such as "Cheddar Nights," which features acquired shows, and "Cheddar Local," which is aired on Tegna TV stations and Tribune's WPIX. In April 2019, Cheddar Inc. was acquired by Altice USA for $200 million, with Steinberg remaining as president of the news division. In December 2023, Altice USA sold Cheddar Inc. to the media company Archetype.
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The name Cheddar was suggested by Bryan Goldberg, founder of Bustle
Cheddar is an American live streaming financial news network founded by Jon Steinberg. Steinberg, formerly of BuzzFeed and Daily Mail North America, conceived the idea for Cheddar after leaving the latter company in 2015. He considered naming the company "Ticker" until Bryan Goldberg, founder of Bustle, suggested the name Cheddar.
Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. The channel targets millennials by streaming one to two hours of live content from the NYSE trading floor daily, streaming live audio on iHeartRadio, and distributing the videos on video platforms such as Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, Haystack News, and YouTube. It is also available in Canada via RiverTV channel 25.
Cheddar has two feeds, a paid-for and a free version. The paid feed broadcasts eight hours of programming a day, six of them live, and is available via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app. The free feed broadcasts three hours of new content daily, and archived content is available through Facebook and over the air via its affiliated stations.
In August 2017, Cheddar received 148 million views across all of its platforms, with 60% of its viewers on Facebook being under the age of 35. The daily live shows have been described as "quasi-CNBC for millennials", with a focus on stocks and technology. The channel is ad-free, and revenue is expected to come from carriage agreements with streaming services and advertising in the form of program underwriting or semi-weekly brand integration.
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Cheddar's content is distributed on video platforms such as Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, and YouTube
Cheddar Inc. is an American live streaming financial news network founded by Jon Steinberg. The company began streaming in April 2016 and has since expanded its reach to various video platforms.
Cheddar's content is distributed on a variety of video platforms, including well-known services such as Amazon Prime, Facebook Live, Sling TV, and YouTube. The Cheddar app is also available, providing users with access to their content directly. In addition to these popular platforms, Cheddar can be found on Pluto TV and Haystack News. This diverse distribution strategy allows Cheddar to reach a wide audience, including millennials, who make up a significant portion of their viewership.
The paid feed on these platforms offers an extensive amount of programming, with eight hours of content daily, six of which are live. This paid subscription model provides an additional revenue stream for Cheddar, complementing their advertising income. The paid feed is available on Amazon Prime, Sling TV, YouTube TV, and the Cheddar app.
Cheddar's free feed, on the other hand, broadcasts three hours of new content daily, with archived content available through Facebook and over-the-air affiliated stations. This free option allows Cheddar to cater to a broader audience, providing access to those who may not want to commit to a paid subscription.
In addition to these primary platforms, Cheddar has also explored partnerships and distribution deals with other services. For example, they have had carriage deals with virtual MVPD providers like fuboTV and Layer3 TV, and their content has been featured on university campuses through CheddarU. Cheddar has also been available on OTT platforms like Haystack News and Philo, and they have had programming agreements with traditional television stations.
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Cheddar's programming focuses on stocks and technology
Cheddar is an American live streaming financial news network founded by Jon Steinberg. Cheddar's programming focuses on stocks and technology, with a specific focus on targeting millennial audiences. The network achieves this by streaming one to two hours of live content from the NYSE trading floor daily, streaming live audio on iHeartRadio, and distributing the videos on video platforms such as Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, Haystack News and YouTube. It is also available in Canada via RiverTV channel 25.
Cheddar's content covers new products, technologies, and services. The network broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. This unique approach to financial news has led to Cheddar being described as "quasi-CNBC for millennials".
Cheddar's business model is ad-free, with revenue generated from carriage agreements with streaming services. The network offers both a paid and free version of its service. The paid feed provides eight hours of programming per day, with six hours being live, and is accessible via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app. The free feed offers three hours of new content daily, along with archived content available through Facebook and over-the-air via affiliated stations.
Cheddar has gained significant traction, reporting 148 million views across all its platforms in August 2017. Notably, 60% of Cheddar's viewers on Facebook are under the age of 35, reinforcing its appeal to younger audiences. The network has attracted investments from prominent companies such as Comcast, Raine Ventures, AT&T, Amazon, and Altice USA. Cheddar's ability to secure funding and engage a dedicated audience demonstrates its successful focus on stocks and technology content for millennials.
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Cheddar's target audience is millennials, with 60% of its viewers under the age of 35
Cheddar Inc. is an American live-streaming financial news network founded by Jon Steinberg. The company is based on the premise that there is a large, untapped audience of money-making millennial professionals who want to watch TV using the internet. Steinberg conceived the idea for Cheddar after leaving his position as president of BuzzFeed and CEO of Daily Mail North America in 2015. The name "Cheddar" was suggested by Bryan Goldberg, the founder of Bustle.
In addition to its live streaming and video distribution, Cheddar has a free feed that broadcasts three hours of new content daily, as well as archived content available through Facebook and over-the-air via its affiliated stations. The company also has a paid feed that broadcasts eight hours of programming a day, six of which are live. The paid feed is available through Amazon Prime, Sling TV, YouTube TV, and the Cheddar app.
Cheddar has been described as a "quasi-CNBC for millennials", with its reportage focusing on stocks and technology. The channel is ad-free, and revenue is expected to come from carriage agreements with streaming services and advertising in the form of program underwriting or semi-weekly brand integration. In August 2017, Cheddar received 148 million views across all of its platforms.
Cheddar has also been innovative in its partnerships and expansion. The company partnered with Univision's Fusion Media Group in June 2017 to air two hours of programming on Fusion TV every weekday afternoon, and in July 2017, it partnered with Seeking Alpha to produce an "Idea of the Month" segment. Cheddar has also expanded internationally, announcing a deal with Layer3 TV in September 2017 and plans to open a broadcast studio in the UK by 2018.
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Frequently asked questions
Cheddar Cheese TV is a playful name for a TV channel called Cheddar Inc., a live streaming financial news network. The name Cheddar was chosen by Bustle's founder, Bryan Goldberg.
Cheddar is a village in Somerset, southwest England, where the famous Cheddar cheese originated.
Cheddar Cheese TV is a news channel that covers stocks, new products, technologies, and services. It is often described as "quasi-CNBC for millennials".
Cheddar Cheese TV is available on various platforms, including Amazon Prime, Sling TV, YouTube TV, the Cheddar app, Facebook Live, and Pluto TV.
