Randy Chandler
Kroger is a large grocery chain that offers a generic branded version of most of the products in its stores. The company has recently refreshed its Murray's Cheese brand, which is based in New York and operates more than 1,000 cheese counters in Kroger Family of Stores. Murray's Cheese has won awards for its proprietary cave-aged cheeses, which are developed in collaboration with top creameries and cheesemakers.
| Characteristics | Values |
|---|---|
| Owner | The Kroger Co. |
| Location | New York |
| Collaboration | Unionville, Pa.-based Farm at Doe Run |
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What You'll Learn
- Murray's Cheese, owned by The Kroger Co., is based in New York
- Murray's Cheese has over 1,000 cheese counters in Kroger Family of Stores
- Murray's proprietary Cave Aged cheeses are developed by a team of affineurs
- Kroger's generic branded products are made in the same factories as more expensive brands
- Kroger's Murray's Cheese recently launched a cave-aged Double Doe in collaboration with the Farm at Doe Run
Murray's Cheese, owned by The Kroger Co., is based in New York
Murrays Cheese, owned by The Kroger Co., is based in New York. The company has over 1,000 cheese counters in Kroger Family of Stores, and its flagship store is in Greenwich Village.
The company has recently refreshed its branding, with a new logo and website. The new logo is a modernised version of the original, with a vibrant red colour, and the website now features an interactive quiz to help consumers find the right cheese.
Murrays' proprietary Cave Aged cheeses are developed by a team of affineurs, who take unmatured wheels from top creameries and craft them into original creations not found anywhere else in the world. The company also collaborates with creameries and cheesemakers to create exclusive cheeses using proprietary ageing techniques in temperature- and humidity-controlled rooms. For example, Murrays recently launched a cave-aged Double Doe in collaboration with the Unionville, Pa.-based Farm at Doe Run.
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Murray's Cheese has over 1,000 cheese counters in Kroger Family of Stores
Murray's Cheese, owned by The Kroger Co., operates more than 1,000 cheese counters in Kroger Family of Stores. The company has recently refreshed its branding with a new logo and website, featuring playful hand-drawn illustrations depicting the experience of shopping at the store's cheese counters.
Murray's Cheese has won numerous accolades for its Cave Aged Cheese line, including five awards at the American Cheese Society annual conference. The company collaborates with top creameries and cheesemakers to develop exclusive, proprietary cheeses using temperature- and humidity-controlled rooms and months or years of research and development.
Murray's Cheese also recently launched a cave-aged Double Doe in collaboration with the Unionville, Pa.-based Farm at Doe Run. The semi-firm cheese is described as having a winter stew flavour with notes of roasted meat and root vegetables. The company has also announced an Extra Aged Stockinghall Cheddar, as well as seasonal cheeses for the holidays.
Kroger has a generic branded version of most products in its stores, and many of these are made in the same factories as more expensive brands.
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Murray's proprietary Cave Aged cheeses are developed by a team of affineurs
Kroger's Murray's Cheese Cave Aged Cheese line is made by a team of affineurs who take unmatured wheels from top creameries and craft them into original creations not found anywhere else in the world. The cheese is made through a cave-aged program, in which exclusive cheeses are created in collaboration with several creameries and cheesemakers. The process involves months or even years of research and development, with the team developing new flavours using proprietary ageing techniques in temperature- and humidity-controlled rooms.
Murray's Cheese is based in New York and owned by The Kroger Co. The company operates more than 1,000 cheese counters in Kroger Family of Stores, creating the customer experience Murray's has become known for at its flagship Greenwich Village store. The brand's new imagery features playful hand-drawn illustrations depicting the experience of shopping at the store's cheese counters to highlight the company's history in Greenwich Village.
Murray's Cheese has recently launched a cave-aged Double Doe, made in collaboration with the Unionville, Pa.-based Farm at Doe Run. The company describes the semi-firm cheese's flavour as a winter stew with notes of roasted meat and root vegetable. Murray's has also announced an Extra Aged Stockinghall Cheddar, as well as entertaining assortments and seasonal cheeses for the holidays.
Kroger has a generic branded version of pretty much everything in their store, and many of these brands are made in the same factory as the other more expensive brands.
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Kroger's generic branded products are made in the same factories as more expensive brands
Kroger's Murray's Cheese brand, for example, operates more than 1,000 cheese counters in Kroger Family of Stores. Murray's proprietary Cave Aged cheeses are developed by a team of talented affineurs who take unmatured wheels from top creameries and craft them into original creations not found anywhere else in the world. Through their cave-aged program, they create exclusive cheeses in collaboration with several creameries and cheesemakers.
Murray's recently launched a cave-aged Double Doe, made in collaboration with the Unionville, Pa.-based Farm at Doe Run. The company describes the semi-firm cheese’s flavor as a winter stew with notes of roasted meat and root vegetable. Murray's also announced a new Extra Aged Stockinghall Cheddar is coming soon, along with entertaining assortments and seasonal cheeses for the holidays.
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Kroger's Murray's Cheese recently launched a cave-aged Double Doe in collaboration with the Farm at Doe Run
Kroger's Murray's Cheese recently launched a cave-aged Double Doe in collaboration with the Unionville, Pa.-based Farm at Doe Run. The semi-firm cheese is described as having a winter stew flavour with notes of roasted meat and root vegetables. The company says that the cheese is the "quintessential table cheese" and is the "perfect mate for a warm sourdough".
Murray's Cheese is based in New York and owned by The Kroger Co. The brand has over 1,000 cheese counters in Kroger Family of Stores, creating the customer experience that Murray's has become known for at its flagship Greenwich Village store. Murray's proprietary Cave Aged cheeses are developed by a team of talented affineurs who take unmatured wheels from top creameries and craft them into original creations not found anywhere else in the world.
The brand recently refreshed its logo and website, with the new imagery featuring playful hand-drawn illustrations depicting the experience of shopping at the store's cheese counters. The new logo has a modernised font and a vibrant red colour, while still being reflective of the company's story.
Murray's Cheese Cave Aged Cheese line has received numerous accolades, including five awards at the American Cheese Society annual conference.
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Frequently asked questions
Murray's Cheese is owned by The Kroger Co.
Murray's operates more than 1,000 cheese counters in Kroger Family of Stores.
Murray's recently launched a cave-aged Double Doe, made in collaboration with Unionville, Pa.-based Farm at Doe Run.
